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3 Ratings

Infusionsoft by Keap

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Top Rated
201 Ratings
3 Ratings
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Score 10 out of 101

Infusionsoft by Keap

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Top Rated
201 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Infusionsoft by Keap

Infusionsoft excels with small business. It really tries hard to represent the small business community. If you are a small business, there is a good chance it will work well for you. If you are a part of a medium or large business, however, just think twice about it and consider other options first.
Johnathan Speakman profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Infusionsoft by Keap
WYSIWYG email editor
ActiveDEMAND
9.2
Infusionsoft by Keap
Dynamic content
ActiveDEMAND
9.6
Infusionsoft by Keap
Ability to test dynamic content
ActiveDEMAND
9.6
Infusionsoft by Keap
Landing pages
ActiveDEMAND
9.0
Infusionsoft by Keap
A/B testing
ActiveDEMAND
9.6
Infusionsoft by Keap
Mobile optimization
ActiveDEMAND
9.6
Infusionsoft by Keap
Email deliverability
ActiveDEMAND
9.6
Infusionsoft by Keap
List management
ActiveDEMAND
9.2
Infusionsoft by Keap
Triggered drip sequences
ActiveDEMAND
9.6
Infusionsoft by Keap

Lead Management

ActiveDEMAND
9.0
Infusionsoft by Keap
Lead nurturing
ActiveDEMAND
9.6
Infusionsoft by Keap
Lead scoring and grading
ActiveDEMAND
9.0
Infusionsoft by Keap
Data quality management
ActiveDEMAND
8.6
Infusionsoft by Keap
Automated sales alerts and tasks
ActiveDEMAND
8.6
Infusionsoft by Keap

Campaign Management

ActiveDEMAND
9.4
Infusionsoft by Keap
Calendaring
ActiveDEMAND
9.6
Infusionsoft by Keap
Event/webinar marketing
ActiveDEMAND
9.2
Infusionsoft by Keap

Social Media Marketing

ActiveDEMAND
8.6
Infusionsoft by Keap
Social sharing and campaigns
ActiveDEMAND
8.6
Infusionsoft by Keap
Social profile integration
ActiveDEMAND
8.6
Infusionsoft by Keap

Reporting & Analytics

ActiveDEMAND
9.2
Infusionsoft by Keap
Dashboards
ActiveDEMAND
8.8
Infusionsoft by Keap
Standard reports
ActiveDEMAND
9.2
Infusionsoft by Keap
Custom reports
ActiveDEMAND
9.6
Infusionsoft by Keap

Platform & Infrastructure

ActiveDEMAND
9.6
Infusionsoft by Keap
API
ActiveDEMAND
9.0
Infusionsoft by Keap
Role-based workflow & approvals
ActiveDEMAND
9.0
Infusionsoft by Keap
Customizability
ActiveDEMAND
9.6
Infusionsoft by Keap
Integration with Salesforce.com
ActiveDEMAND
10.0
Infusionsoft by Keap
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Infusionsoft by Keap
Integration with SugarCRM
ActiveDEMAND
10.0
Infusionsoft by Keap

Sales Force Automation

ActiveDEMAND
Infusionsoft by Keap
7.6
Customer data management / contact management
ActiveDEMAND
Infusionsoft by Keap
8.2
Workflow management
ActiveDEMAND
Infusionsoft by Keap
7.4
Opportunity management
ActiveDEMAND
Infusionsoft by Keap
7.5
Integration with email client (e.g., Outlook or Gmail)
ActiveDEMAND
Infusionsoft by Keap
7.5
Quote & order management
ActiveDEMAND
Infusionsoft by Keap
6.9
Interaction tracking
ActiveDEMAND
Infusionsoft by Keap
8.2

Marketing Automation

ActiveDEMAND
Infusionsoft by Keap
8.5
Lead management
ActiveDEMAND
Infusionsoft by Keap
8.3
Email marketing
ActiveDEMAND
Infusionsoft by Keap
8.8

CRM Project Management

ActiveDEMAND
Infusionsoft by Keap
7.3
Task management
ActiveDEMAND
Infusionsoft by Keap
7.4
Billing and invoicing management
ActiveDEMAND
Infusionsoft by Keap
7.3
Reporting
ActiveDEMAND
Infusionsoft by Keap
7.2

CRM Reporting & Analytics

ActiveDEMAND
Infusionsoft by Keap
7.0
Pipeline visualization
ActiveDEMAND
Infusionsoft by Keap
7.0

Customization

ActiveDEMAND
Infusionsoft by Keap
8.2
Custom fields
ActiveDEMAND
Infusionsoft by Keap
8.1
Custom objects
ActiveDEMAND
Infusionsoft by Keap
8.9
API for custom integration
ActiveDEMAND
Infusionsoft by Keap
7.6

Platform

ActiveDEMAND
Infusionsoft by Keap
6.9
Mobile access
ActiveDEMAND
Infusionsoft by Keap
6.9

Security

ActiveDEMAND
Infusionsoft by Keap
8.2
Role-based user permissions
ActiveDEMAND
Infusionsoft by Keap
8.2

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • It is a pretty flexible system because of their tagging system. It allows you to group and segment your contacts very easily.
  • Their customer support is amazing! There are few companies whose customer support is as helpful as theirs has been to me. You can send support email tickets, do online chats with representatives, or you can give them a call and talk with a real person. They always do their best to help you.
  • They have many different tools that they integrate with, so you're almost guaranteed to be able to do anything you need to. If you can't find the right integration, the API is open for you to be able to use.
Johnathan Speakman profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • Reporting. This probably has been the biggest area of frustration. You can create some good reports based on custom-saved searches and reports, but I have often found their reports to not be very useful.
  • Their web forms are easy to use and useful but they need an updated look. They look like they belong in the early 2000s era.
  • Like almost all software, there is a learning curve to getting used to their system.
Johnathan Speakman profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Infusionsoft by Keap1.2
Based on 34 answers
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Tyler Guthrie profile photo

Usability

No score
No answers yet
No answers on this topic
Infusionsoft by Keap5.0
Based on 11 answers
It is great but complicated to learn. There are a lot of things you have to figure out on your own in order to use the software like it was intended.
Josh Preece profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Infusionsoft by Keap8.8
Based on 5 answers
Haven't experienced any real issues with availability. Reliability is another deal.
Clifford Jones profile photo

Performance

No score
No answers yet
No answers on this topic
Infusionsoft by Keap7.7
Based on 5 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones profile photo

Support

No score
No answers yet
No answers on this topic
Infusionsoft by Keap2.0
Based on 8 answers
It may be easy to get someone on chat or phone for which I give these guys credit. But this does not mean you will get the answers you want or like. It's a buggy system. Why? Because it's all in one. The CRM is decent. The cart a joke. The email editor laughable. Affiliate partner function serves a huge business risk unless programmed by a NASA level consultant for which you can and must pay dearly. There are just too many bugs overall.
Clifford Jones profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Infusionsoft by Keap8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones profile photo

Online Training

No score
No answers yet
No answers on this topic
Infusionsoft by Keap9.5
Based on 5 answers
If you're willing to click and learn as you go, there are great resources for training including on page help and video.
Clifford Jones profile photo

Implementation

No score
No answers yet
No answers on this topic
Infusionsoft by Keap8.0
Based on 8 answers
It was frustrating as hell. You can't teach a kid to ride a bike in a seminar, you can't do it over the phone with tech support, unless you have some talent and the patience of Job. Being is business is hard enough. Adding new software is a pain in the butt. The path of least resistance is to find a professional who lives in this stuff and pay up for the talent. It's less expensive in the long run and you'll likely not need to self medicate. As much.
Clifford Jones profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
Infusionsoft is night and day better than Club OS. We were told that Club OS could successfully integrate with MindBodyOnline, which was not remotely true at the time. Infusionsoft integrates seamlessly with MBO, and sends categorized emails to relevant clients. Club OS's email blasts do not have as sophisticated content options, and the tagging capabilities in Club OS are shameful. However, Infusionsoft has a limited number of users, and users cannot be organized with different permissions. Club OS does allow for these conditions, and allows for unlimited users so that salespeople of all levels can log in and follow up with clients personally. Club OS is built to schedule one-on-one touches with clients, whereas Infusionsoft is designed to reach out to clients at large.
Maddy Braswell profile photo

Scalability

No score
No answers yet
No answers on this topic
Infusionsoft by Keap2.0
Based on 1 answer
Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.
Clifford Jones profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • I think one of the biggest impacts has been seen in customer service. When you can deliver the right information on the right day to the right customer you have more satisfied customers!
  • Employee efficiency and effectiveness is another positive impact. Without automation, too many tasks are put in the hands of employees to accomplish manually. While automation takes the negative aspect of the human element out of the picture, Infusionsoft allows messaging to still have a personal touch.
Chris LeBrun, MBA, CFRE profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Infusionsoft by Keap

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*
1.  prerequisite for all new customers
Infusionsoft by Keap Editions & Modules
Infusionsoft by Keap
Edition
Premium
$3991
Basic
$1991
Plus
$2991
1. per month
Additional Pricing Details
Work with a coach to start using our software successfully. Select a package that aligns with your business goals. This on-boarding service is a prerequisite for all new customers, and include one-on-one coaching and training resources. The one-time free price ranges from $499 to $1,999