What users are saying about
4 Ratings
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Score 5 out of 100
10 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Insightly Marketing

We had utilized this application for our work, almost certainly this is the best application yet. It needs to change this application since this application doesn't have all the highlights that can be used for a superior business application. This application can be utilized as a business master application and can likewise share the contacts. This application tracks the referrals made by anybody.
Wiliam Alifie-Joise | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Insightly Marketing
8.6
WYSIWYG email editor
ActiveDEMAND
9.2
Insightly Marketing
8.8
Dynamic content
ActiveDEMAND
9.6
Insightly Marketing
8.3
Ability to test dynamic content
ActiveDEMAND
9.6
Insightly Marketing
8.6
Landing pages
ActiveDEMAND
9.0
Insightly Marketing
8.3
A/B testing
ActiveDEMAND
9.6
Insightly Marketing
8.7
Mobile optimization
ActiveDEMAND
9.6
Insightly Marketing
8.4
Email deliverability reporting
ActiveDEMAND
9.6
Insightly Marketing
8.8
List management
ActiveDEMAND
9.2
Insightly Marketing
8.9
Triggered drip sequences
ActiveDEMAND
9.6
Insightly Marketing

Lead Management

ActiveDEMAND
9.0
Insightly Marketing
9.2
Lead nurturing
ActiveDEMAND
9.6
Insightly Marketing
9.3
Lead scoring and grading
ActiveDEMAND
9.0
Insightly Marketing
9.0
Data quality management
ActiveDEMAND
8.6
Insightly Marketing
Automated sales alerts and tasks
ActiveDEMAND
8.6
Insightly Marketing

Campaign Management

ActiveDEMAND
9.4
Insightly Marketing
9.0
Calendaring
ActiveDEMAND
9.6
Insightly Marketing
9.0
Event/webinar marketing
ActiveDEMAND
9.2
Insightly Marketing
9.0

Social Media Marketing

ActiveDEMAND
8.6
Insightly Marketing
Social sharing and campaigns
ActiveDEMAND
8.6
Insightly Marketing
Social profile integration
ActiveDEMAND
8.6
Insightly Marketing

Reporting & Analytics

ActiveDEMAND
9.2
Insightly Marketing
8.7
Dashboards
ActiveDEMAND
8.8
Insightly Marketing
8.9
Standard reports
ActiveDEMAND
9.2
Insightly Marketing
9.0
Custom reports
ActiveDEMAND
9.6
Insightly Marketing
8.1

Platform & Infrastructure

ActiveDEMAND
9.6
Insightly Marketing
8.9
API
ActiveDEMAND
9.0
Insightly Marketing
9.0
Role-based workflow & approvals
ActiveDEMAND
9.0
Insightly Marketing
Customizability
ActiveDEMAND
9.6
Insightly Marketing
8.8
Integration with Salesforce.com
ActiveDEMAND
10.0
Insightly Marketing
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Insightly Marketing
Integration with SugarCRM
ActiveDEMAND
10.0
Insightly Marketing

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Insightly Marketing

  • Converting closed opportunities into projects
  • Working while on the go with the mobile apps
  • Storing company products information in an organized way
  • List segmentation and mass emailing
Mahmoud Farag | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Insightly Marketing

  • Insightly Marketing is an absolute tool for managing all the sales and marketing-related tasks but I don’t like its price.
  • We have witnessed functioning issues in it which makes it a lot slower and thus disturbs its normal working.
  • Dashboard and reporting option needs more improvement.
Carli Espino | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Insightly Marketing

Insightly Marketing stack up against all other platforms, because Insightly Marketing is used for large as well as small businesses where Constant Contact is supported small-scale industry more. It provides all major features like A/B testing, Drip campaign and Dynamic contents feature, when in ZoomInfo there are no features mentioned above. ZoomInfo only provides lead qualification, so I selected Insightly Marketing for my work.
Preet Chovatiya | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Insightly Marketing

  • They have so much support in growing business from down side to upside I will say.
  • Marketing is best the way they provide leads which very good and interesting customer [without having] to do business which very helpful to us.
  • Overall it's so good and a business partner.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Insightly Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Insightly Marketing Editions & Modules

Edition
Enterprise$1,299 per month1
Professional$599 per month1
Plus$299 per month1
  1. billed annually
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Insightly Marketing
8.6

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