What users are saying about
5 Ratings
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Score 9 out of 100
7 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 4 feature sets: Email & Online Marketing, Campaign Management, Reporting & Analytics, Platform & Infrastructure
  • Insightly Marketing ranks higher in 1 feature set: Lead Management

Email & Online Marketing

9.5

ActiveDEMAND

95%
7.8

Insightly Marketing

78%
ActiveDEMAND ranks higher in 8/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
7.0
70%
1 Rating

Dynamic content

9.6
96%
2 Ratings
7.0
70%
2 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
7.5
75%
2 Ratings

Landing pages

9.0
90%
2 Ratings
7.5
75%
2 Ratings

A/B testing

9.6
96%
2 Ratings
7.0
70%
1 Rating

Mobile optimization

9.6
96%
2 Ratings
10.0
100%
1 Rating

Email deliverability reporting

9.6
96%
4 Ratings
7.0
70%
1 Rating

List management

9.2
92%
2 Ratings
9.0
90%
2 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
N/A
0 Ratings

Lead Management

9.0

ActiveDEMAND

90%
9.5

Insightly Marketing

95%
ActiveDEMAND ranks higher in 3/4 features

Lead nurturing

9.6
96%
2 Ratings
10.0
100%
1 Rating

Lead scoring and grading

9.0
90%
2 Ratings
9.0
90%
1 Rating

Data quality management

8.6
86%
2 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
N/A
0 Ratings

Campaign Management

9.4

ActiveDEMAND

94%
9.0

Insightly Marketing

90%
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
9.0
90%
1 Rating

Event/webinar marketing

9.2
92%
2 Ratings
9.0
90%
1 Rating

Social Media Marketing

8.6

ActiveDEMAND

86%

Insightly Marketing

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
2 Ratings
N/A
0 Ratings

Reporting & Analytics

9.2

ActiveDEMAND

92%
8.5

Insightly Marketing

85%
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.8
88%
2 Ratings
8.5
85%
2 Ratings

Standard reports

9.2
92%
2 Ratings
9.0
90%
2 Ratings

Custom reports

9.6
96%
2 Ratings
8.0
80%
2 Ratings

Platform & Infrastructure

9.6

ActiveDEMAND

96%
8.2

Insightly Marketing

82%
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
8.0
80%
2 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
N/A
0 Ratings

Customizability

9.6
96%
2 Ratings
8.5
85%
2 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
7.5

Insightly Marketing

75%
2 Ratings

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review

Insightly, Inc.

It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
Read full review

Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review

Insightly, Inc.

  • Manage Customer Data
  • Link Projects to People
  • Automate Follow-up Reminders
  • Track Emails
  • Create Reports
  • Create Lists
Read full review

Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Insightly, Inc.

  • Sometimes have to group things manually.
  • Should have some auto sync option.
Read full review

Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Insightly Marketing

Starting Price

$0

Editions & Modules

Insightly Marketing editions and modules pricing
EditionModules
Enterprise$1,299 per month1
Professional$599 per month2
Plus$299 per month3

Footnotes

  1. billed annually
  2. billed annually
  3. billed annually

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Alternatives Considered

JumpDEMAND Inc.

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
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Insightly, Inc.

We chose Insightly over other CRM platforms such as Salesforce because it was very user friendly and easy to customize for our needs. Insightly is very comprehensive and has lots of options, but it wasn't as overwhelming like Salesforce and some of the other more robust CRM software platforms. Insightly was our top contender for ease of use.
Read full review

Return on Investment

JumpDEMAND Inc.

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Read full review

Insightly, Inc.

  • Clean and clear proposal management
  • Improved the efficiency
  • Give BD team directions
Read full review

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