ActiveDEMAND vs. JustCall

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.

JustCall.Io is well suited as a backbone phone system with many capabilities for small to medium-sized businesses and their sales teams. With its rich feature set, dependable functionality, and developer and integration-friendly architecture, it could be a great solution. The platform is less well suited for those companies that have a well established telephony solution and are only looking to take advantage of one or two of its features, such as SMS for instance. There are probably other solutions that provide the same functionality at a lower price point.

Incentivized

• Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
• Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
• Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.

• Users of this system do it through the cloud, SaaS, Web Pc, and mobile devices Android, iPhone, and iPad.
• Allows sending alerts and notifications, by events, has connections (SIP and VoIP) and unified communications through SMS, voice messages, text-to-speech, conference calls, videoconferences, call forwarding, call disposition, automatic call distribution to other providers, call routing, telephone keypad entry, mass text messages, call recording, call text, bidirectional messaging, scheduled messaging, among others.
• Create and analyze real-time reports, customer statistics, products, services, sales, and surveys.

Incentivized

• Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
• Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
• One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
• I also wish the reports autorefreshed more frequently.
• ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
• Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.

• Customer service/ease of contacting could be better for worldwide users (I believe they're sourced overseas)
• Pricing seems to have increased, which affected the benefit we originally found in the service
• Increased functionality, such as bulk SMS Messaging and power-dialer

Incentivized

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there

It will be compared to the quality of the service and that it is accessible to medium or small companies. It is not a tool that requires greater complexities and its functionality is quite extensive. You will discover that the benefits are more than the problems that you may have.

Incentivized

• Simplified email marketing and event management
• Better tracking of leads
• Better intelligence about which initiatives are working well and where future opportunities lie
• Less reliant on IT department/third party to execute our online marketing

• Positive impact as it has helped the business with a better communication.
• I wish the latest messages would be on top!

Incentivized