What users are saying about
5 Ratings
2 Ratings
5 Ratings
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Score 9 out of 100
2 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.5

ActiveDEMAND

95%
7.4

Leadfwd

74%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
7.0
70%
2 Ratings

Dynamic content

9.6
96%
2 Ratings
7.0
70%
1 Rating

Ability to test dynamic content

9.6
96%
2 Ratings
7.0
70%
1 Rating

Landing pages

9.0
90%
2 Ratings
9.0
90%
1 Rating

A/B testing

9.6
96%
2 Ratings
3.2
32%
2 Ratings

Mobile optimization

9.6
96%
2 Ratings
6.2
62%
2 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
9.6
96%
4 Ratings

List management

9.2
92%
2 Ratings
8.6
86%
2 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
8.8
88%
2 Ratings

Lead Management

9.0

ActiveDEMAND

90%
8.0

Leadfwd

80%
ActiveDEMAND ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
8.4
84%
2 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
7.3
73%
2 Ratings

Data quality management

8.6
86%
2 Ratings
7.7
77%
2 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
8.5
85%
2 Ratings

Campaign Management

9.4

ActiveDEMAND

94%
7.0

Leadfwd

70%
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
5.0
50%
1 Rating

Event/webinar marketing

9.2
92%
2 Ratings
9.0
90%
1 Rating

Social Media Marketing

8.6

ActiveDEMAND

86%
7.5

Leadfwd

75%
ActiveDEMAND ranks higher in 1/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
9.0
90%
1 Rating

Social profile integration

8.6
86%
2 Ratings
6.0
60%
1 Rating

Reporting & Analytics

9.2

ActiveDEMAND

92%
6.3

Leadfwd

63%
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.8
88%
2 Ratings
6.5
65%
2 Ratings

Standard reports

9.2
92%
2 Ratings
6.3
63%
2 Ratings

Custom reports

9.6
96%
2 Ratings
6.0
60%
1 Rating

Platform & Infrastructure

9.6

ActiveDEMAND

96%
9.1

Leadfwd

91%
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
8.8
88%
2 Ratings

Customizability

9.6
96%
2 Ratings
7.9
79%
2 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
10.0
100%
1 Rating

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
9.6
96%
2 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
8.2

Leadfwd

82%
2 Ratings

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review

INBOX25

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
Read full review

Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review

INBOX25

  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Read full review

Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Read full review

INBOX25

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
Read full review

Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Leadfwd

Starting Price

Editions & Modules

Leadfwd editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Alternatives Considered

    JumpDEMAND Inc.

    Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
    Read full review

    INBOX25

    Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
    Read full review

    Return on Investment

    JumpDEMAND Inc.

    • Simplified email marketing and event management
    • Better tracking of leads
    • Better intelligence about which initiatives are working well and where future opportunities lie
    • Less reliant on IT department/third party to execute our online marketing
    Read full review

    INBOX25

    • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
    • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
    • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
    Read full review

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