What users are saying about
4 Ratings
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Score 5 out of 100
2 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
James Mallory | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Leadfwd (formerly INBOX25)
7.4
WYSIWYG email editor
ActiveDEMAND
9.2
Leadfwd (formerly INBOX25)
7.0
Dynamic content
ActiveDEMAND
9.6
Leadfwd (formerly INBOX25)
7.0
Ability to test dynamic content
ActiveDEMAND
9.6
Leadfwd (formerly INBOX25)
7.0
Landing pages
ActiveDEMAND
9.0
Leadfwd (formerly INBOX25)
9.0
A/B testing
ActiveDEMAND
9.6
Leadfwd (formerly INBOX25)
3.2
Mobile optimization
ActiveDEMAND
9.6
Leadfwd (formerly INBOX25)
6.2
Email deliverability reporting
ActiveDEMAND
9.6
Leadfwd (formerly INBOX25)
9.6
List management
ActiveDEMAND
9.2
Leadfwd (formerly INBOX25)
8.6
Triggered drip sequences
ActiveDEMAND
9.6
Leadfwd (formerly INBOX25)
8.8

Lead Management

ActiveDEMAND
9.0
Leadfwd (formerly INBOX25)
8.0
Lead nurturing
ActiveDEMAND
9.6
Leadfwd (formerly INBOX25)
8.4
Lead scoring and grading
ActiveDEMAND
9.0
Leadfwd (formerly INBOX25)
7.3
Data quality management
ActiveDEMAND
8.6
Leadfwd (formerly INBOX25)
7.7
Automated sales alerts and tasks
ActiveDEMAND
8.6
Leadfwd (formerly INBOX25)
8.5

Campaign Management

ActiveDEMAND
9.4
Leadfwd (formerly INBOX25)
7.0
Calendaring
ActiveDEMAND
9.6
Leadfwd (formerly INBOX25)
5.0
Event/webinar marketing
ActiveDEMAND
9.2
Leadfwd (formerly INBOX25)
9.0

Social Media Marketing

ActiveDEMAND
8.6
Leadfwd (formerly INBOX25)
7.5
Social sharing and campaigns
ActiveDEMAND
8.6
Leadfwd (formerly INBOX25)
9.0
Social profile integration
ActiveDEMAND
8.6
Leadfwd (formerly INBOX25)
6.0

Reporting & Analytics

ActiveDEMAND
9.2
Leadfwd (formerly INBOX25)
6.3
Dashboards
ActiveDEMAND
8.8
Leadfwd (formerly INBOX25)
6.5
Standard reports
ActiveDEMAND
9.2
Leadfwd (formerly INBOX25)
6.3
Custom reports
ActiveDEMAND
9.6
Leadfwd (formerly INBOX25)
6.0

Platform & Infrastructure

ActiveDEMAND
9.6
Leadfwd (formerly INBOX25)
9.1
API
ActiveDEMAND
9.0
Leadfwd (formerly INBOX25)
Role-based workflow & approvals
ActiveDEMAND
9.0
Leadfwd (formerly INBOX25)
8.8
Customizability
ActiveDEMAND
9.6
Leadfwd (formerly INBOX25)
7.9
Integration with Salesforce.com
ActiveDEMAND
10.0
Leadfwd (formerly INBOX25)
10.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Leadfwd (formerly INBOX25)
Integration with SugarCRM
ActiveDEMAND
10.0
Leadfwd (formerly INBOX25)
9.6

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Adam Smartschan | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
James Mallory | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
Adam Smartschan | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
James Mallory | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Leadfwd (formerly INBOX25)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Leadfwd (formerly INBOX25) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Leadfwd (formerly INBOX25)
8.2

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