What users are saying about
4 Ratings
8 Ratings
4 Ratings
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Score 5 out of 100
8 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

LeadsPedia

Leadspedia is perfect for lead-gen campaigns. It makes tracking very simple. It's great for CPA,CPC and CPL campaigns. I've never tried using it for a CPV type campaign, so I'm not sure how it does with that
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
LeadsPedia
WYSIWYG email editor
ActiveDEMAND
9.2
LeadsPedia
Dynamic content
ActiveDEMAND
9.6
LeadsPedia
Ability to test dynamic content
ActiveDEMAND
9.6
LeadsPedia
Landing pages
ActiveDEMAND
9.0
LeadsPedia
A/B testing
ActiveDEMAND
9.6
LeadsPedia
Mobile optimization
ActiveDEMAND
9.6
LeadsPedia
Email deliverability reporting
ActiveDEMAND
9.6
LeadsPedia
List management
ActiveDEMAND
9.2
LeadsPedia
Triggered drip sequences
ActiveDEMAND
9.6
LeadsPedia

Lead Management

ActiveDEMAND
9.0
LeadsPedia
Lead nurturing
ActiveDEMAND
9.6
LeadsPedia
Lead scoring and grading
ActiveDEMAND
9.0
LeadsPedia
Data quality management
ActiveDEMAND
8.6
LeadsPedia
Automated sales alerts and tasks
ActiveDEMAND
8.6
LeadsPedia

Campaign Management

ActiveDEMAND
9.4
LeadsPedia
Calendaring
ActiveDEMAND
9.6
LeadsPedia
Event/webinar marketing
ActiveDEMAND
9.2
LeadsPedia

Social Media Marketing

ActiveDEMAND
8.6
LeadsPedia
Social sharing and campaigns
ActiveDEMAND
8.6
LeadsPedia
Social profile integration
ActiveDEMAND
8.6
LeadsPedia

Reporting & Analytics

ActiveDEMAND
9.2
LeadsPedia
Dashboards
ActiveDEMAND
8.8
LeadsPedia
Standard reports
ActiveDEMAND
9.2
LeadsPedia
Custom reports
ActiveDEMAND
9.6
LeadsPedia

Platform & Infrastructure

ActiveDEMAND
9.6
LeadsPedia
API
ActiveDEMAND
9.0
LeadsPedia
Role-based workflow & approvals
ActiveDEMAND
9.0
LeadsPedia
Customizability
ActiveDEMAND
9.6
LeadsPedia
Integration with Salesforce.com
ActiveDEMAND
10.0
LeadsPedia
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
LeadsPedia
Integration with SugarCRM
ActiveDEMAND
10.0
LeadsPedia

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

LeadsPedia

  • LeadsPedia lives and breathes lead and call tracking. Few, if any, platforms do this better.
  • LeadsPedia has integrations with several solution providers in the lead gen space, which facilitates lead validation and compliance.
  • LeadsPedia's platform is incredibly feature rich, which gives end users plenty of optionality.
Zac Bitsoi | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

LeadsPedia

  • Quite expensive
  • User interface can be modernized
  • No free trail options
Rengarajan santhanam | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

LeadsPedia

Previously, we had to use both CAKE and Invoca seperately. Cake for lead tracking, and Invoca for call tracking. Now we only have to use one platform, Leadspedia. It's much more user friendly, and makes campaign setup incredibly simple. Wish we would've switched to Leadspedia ages ago.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

LeadsPedia

  • LeadsPedia's integration with third party lead validation services has saved Vivint significant amounts of money.
  • LeadsPedia's ability to centralize call and form tracking has dramatically reduced partner onboarding efforts.
  • LeadsPedia's integration with third party compliance solutions has mitigated litigation risk.
Zac Bitsoi | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

LeadsPedia

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

LeadsPedia Editions & Modules

Edition
Starter$1,0001
Lite$1,5001
Premium$2,5001
EnterpriseContact sales team
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
LeadsPedia
9.6

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