What users are saying about
5 Ratings
6 Ratings
5 Ratings
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Score 9 out of 100
6 Ratings
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Score 8.2 out of 100

Feature Set Ratings

    Email & Online Marketing

    9.5

    ActiveDEMAND

    95%

    LeadsPedia

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 9/9 features

    WYSIWYG email editor

    9.2
    92%
    2 Ratings
    N/A
    0 Ratings

    Dynamic content

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Landing pages

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    A/B testing

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Mobile optimization

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.6
    96%
    4 Ratings
    N/A
    0 Ratings

    List management

    9.2
    92%
    2 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Lead Management

    9.0

    ActiveDEMAND

    90%

    LeadsPedia

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 4/4 features

    Lead nurturing

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Data quality management

    8.6
    86%
    2 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.6
    86%
    2 Ratings
    N/A
    0 Ratings

    Campaign Management

    9.4

    ActiveDEMAND

    94%

    LeadsPedia

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 2/2 features

    Calendaring

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    9.2
    92%
    2 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveDEMAND

    86%

    LeadsPedia

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 2/2 features

    Social sharing and campaigns

    8.6
    86%
    2 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    2 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    9.2

    ActiveDEMAND

    92%

    LeadsPedia

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 3/3 features

    Dashboards

    8.8
    88%
    2 Ratings
    N/A
    0 Ratings

    Standard reports

    9.2
    92%
    2 Ratings
    N/A
    0 Ratings

    Custom reports

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    9.6

    ActiveDEMAND

    96%

    LeadsPedia

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 6/6 features

    API

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Role-based workflow & approvals

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Customizability

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Integration with SugarCRM

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Attribute Ratings

    • LeadsPedia is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.6

    ActiveDEMAND

    96%
    2 Ratings
    10.0

    LeadsPedia

    100%
    2 Ratings

    Likelihood to Recommend

    JumpDEMAND Inc.

    When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
    Read full review

    LeadsPedia

    Leadspedia is perfect for lead-gen campaigns. It makes tracking very simple. It's great for CPA,CPC and CPL campaigns. I've never tried using it for a CPV type campaign, so I'm not sure how it does with that
    Read full review

    Pros

    JumpDEMAND Inc.

    • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
    • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
    • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
    Read full review

    LeadsPedia

    • LeadsPedia lives and breathes lead and call tracking. Few, if any, platforms do this better.
    • LeadsPedia has integrations with several solution providers in the lead gen space, which facilitates lead validation and compliance.
    • LeadsPedia's platform is incredibly feature rich, which gives end users plenty of optionality.
    Read full review

    Cons

    JumpDEMAND Inc.

    • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
    • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
    • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
    • I also wish the reports autorefreshed more frequently.
    • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
    • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
    Read full review

    LeadsPedia

    • I'd love to see LeadsPedia modernize its user interface. The UI already intuitive, but it looks a little outdated.
    • I'd love to see LeadsPedia continue integrating with new solution provides in the marketplace. They've done this well, but they should continue these efforts.
    • I'd love to see LeadsPedia build out a robust knowledgebase to educate end users on all of their features and functionality.
    Read full review

    Pricing Details

    ActiveDEMAND

    Starting Price

    $3 Per Phone Number/mth

    Editions & Modules

    ActiveDEMAND editions and modules pricing
    EditionModules
    Call Tracking$31
    Email Marketer$72
    Small Business Marketer$693
    Corporate Marketer$1994
    Agency Marketer$7995

    Footnotes

    1. Per Phone Number/mth
    2. Per Month [Unlimited Users]
    3. Per Month [Unlimited Users]
    4. Per Month [Unlimited Users]
    5. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    LeadsPedia

    Starting Price

    $0

    Editions & Modules

    LeadsPedia editions and modules pricing
    EditionModules
    Starter1,0001
    Lite1,5002
    Premium2,5003
    EnterpriseContact sales team4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Alternatives Considered

    JumpDEMAND Inc.

    Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
    Read full review

    LeadsPedia

    Previously, we had to use both CAKE and Invoca seperately. Cake for lead tracking, and Invoca for call tracking. Now we only have to use one platform, Leadspedia. It's much more user friendly, and makes campaign setup incredibly simple. Wish we would've switched to Leadspedia ages ago.
    Read full review

    Return on Investment

    JumpDEMAND Inc.

    • Simplified email marketing and event management
    • Better tracking of leads
    • Better intelligence about which initiatives are working well and where future opportunities lie
    • Less reliant on IT department/third party to execute our online marketing
    Read full review

    LeadsPedia

    • It has centralized our entire program, and cut back on a lot of manual reporting
    Read full review

    Screenshots

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