What users are saying about
4 Ratings
59 Ratings
4 Ratings
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Score 5 out of 100
59 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.1 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

LeadSquared

Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore.Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
LeadSquared
8.1
WYSIWYG email editor
ActiveDEMAND
9.2
LeadSquared
8.1
Dynamic content
ActiveDEMAND
9.6
LeadSquared
8.1
Ability to test dynamic content
ActiveDEMAND
9.6
LeadSquared
8.5
Landing pages
ActiveDEMAND
9.0
LeadSquared
6.6
A/B testing
ActiveDEMAND
9.6
LeadSquared
8.1
Mobile optimization
ActiveDEMAND
9.6
LeadSquared
8.2
Email deliverability reporting
ActiveDEMAND
9.6
LeadSquared
8.3
List management
ActiveDEMAND
9.2
LeadSquared
8.2
Triggered drip sequences
ActiveDEMAND
9.6
LeadSquared
9.3

Lead Management

ActiveDEMAND
9.0
LeadSquared
8.8
Lead nurturing
ActiveDEMAND
9.6
LeadSquared
10.0
Lead scoring and grading
ActiveDEMAND
9.0
LeadSquared
10.0
Data quality management
ActiveDEMAND
8.6
LeadSquared
5.1
Automated sales alerts and tasks
ActiveDEMAND
8.6
LeadSquared
10.0

Campaign Management

ActiveDEMAND
9.4
LeadSquared
5.3
Calendaring
ActiveDEMAND
9.6
LeadSquared
2.1
Event/webinar marketing
ActiveDEMAND
9.2
LeadSquared
8.5

Social Media Marketing

ActiveDEMAND
8.6
LeadSquared
8.1
Social sharing and campaigns
ActiveDEMAND
8.6
LeadSquared
8.1
Social profile integration
ActiveDEMAND
8.6
LeadSquared
8.0

Reporting & Analytics

ActiveDEMAND
9.2
LeadSquared
10.0
Dashboards
ActiveDEMAND
8.8
LeadSquared
9.9
Standard reports
ActiveDEMAND
9.2
LeadSquared
10.0
Custom reports
ActiveDEMAND
9.6
LeadSquared
10.0

Platform & Infrastructure

ActiveDEMAND
9.6
LeadSquared
8.7
API
ActiveDEMAND
9.0
LeadSquared
9.6
Role-based workflow & approvals
ActiveDEMAND
9.0
LeadSquared
8.0
Customizability
ActiveDEMAND
9.6
LeadSquared
9.0
Integration with Salesforce.com
ActiveDEMAND
10.0
LeadSquared
8.5
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
LeadSquared
8.7
Integration with SugarCRM
ActiveDEMAND
10.0
LeadSquared
8.6

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

LeadSquared

  • LeadSquared is doing a great job in providing a detailed dashboard of all the campaigns and these dashboards are very informative and easy to understand, like open rate, bounce rate, click rate, etc.
  • LeadSquared is great when it comes to 100% inbox delivery rate and I can say that this is one of the best features in it.
  • LeadSquared's user interface is very easy to understand and easy to use as well.
Asif Ismail | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

LeadSquared

  • Some basic requirements for BFSI were not part of the initial product offered to us. We had to wait for some time to get it included in the product and had to work around with stop gap solutions.
  • Reports section can be better with more customization related to industry and direct link to data view.
Sanju Mathew George | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 8.8
Based on 9 answers
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Suneet Singh Kochar | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 9.2
Based on 3 answers
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again- Easy to Use- Flexible- Robust System- Ever-evolving- Support & Service- Integrations with third party tools & technologies- LMS- Data Management & Reports- Landing Page Options
Aniruddh Rathore | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 9.6
Based on 6 answers
Great to work with and also Easy to work withDo not just listen to the problem but provide upfront solutionsAlways available and are ready to support on holidaysConsiderate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can askAlways available to help with the internal tasks as well like creating automations, drip creations etc
Aniruddh Rathore | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

LeadSquared

I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

LeadSquared

  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
Navdeep Trivedi | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

LeadSquared

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$100*

* Per Account

LeadSquared Editions & Modules

Edition
Basic-Marketing Automation$1501
Standard-Marketing Automation$4002
Enterprise-Marketing Automation$1,2003
Lite - Sales +Mobile CRM$154
Pro - Sales +Mobile CRM$304
  1. per month (5,000 contacts)
  2. per month (25,000 contacts)
  3. per month (100,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
LeadSquared
8.1

Likelihood to Renew

ActiveDEMAND
LeadSquared
8.8

Usability

ActiveDEMAND
LeadSquared
9.2

Support Rating

ActiveDEMAND
LeadSquared
9.6

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