What users are saying about

ActiveDEMAND

3 Ratings

LeadSquared

41 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

LeadSquared

41 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

LeadSquared

Its an ideal platform for quick setup and gets your business going as it is very powerful and allows a lot of customization and adapts to your use case unlike large CRM's.
Prasad Subramanian profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
LeadSquared
7.1
WYSIWYG email editor
ActiveDEMAND
9.2
LeadSquared
6.4
Dynamic content
ActiveDEMAND
9.6
LeadSquared
6.8
Ability to test dynamic content
ActiveDEMAND
9.6
LeadSquared
7.2
Landing pages
ActiveDEMAND
9.0
LeadSquared
6.8
A/B testing
ActiveDEMAND
9.6
LeadSquared
8.1
Mobile optimization
ActiveDEMAND
9.6
LeadSquared
6.4
Email deliverability
ActiveDEMAND
9.6
LeadSquared
7.0
List management
ActiveDEMAND
9.2
LeadSquared
7.4
Triggered drip sequences
ActiveDEMAND
9.6
LeadSquared
7.8

Lead Management

ActiveDEMAND
9.0
LeadSquared
6.5
Lead nurturing
ActiveDEMAND
9.6
LeadSquared
7.2
Lead scoring and grading
ActiveDEMAND
9.0
LeadSquared
6.9
Data quality management
ActiveDEMAND
8.6
LeadSquared
5.2
Automated sales alerts and tasks
ActiveDEMAND
8.6
LeadSquared
6.8

Campaign Management

ActiveDEMAND
9.4
LeadSquared
4.8
Calendaring
ActiveDEMAND
9.6
LeadSquared
2.4
Event/webinar marketing
ActiveDEMAND
9.2
LeadSquared
7.2

Social Media Marketing

ActiveDEMAND
8.6
LeadSquared
6.6
Social sharing and campaigns
ActiveDEMAND
8.6
LeadSquared
6.7
Social profile integration
ActiveDEMAND
8.6
LeadSquared
6.5

Reporting & Analytics

ActiveDEMAND
9.2
LeadSquared
6.4
Dashboards
ActiveDEMAND
8.8
LeadSquared
6.4
Standard reports
ActiveDEMAND
9.2
LeadSquared
6.8
Custom reports
ActiveDEMAND
9.6
LeadSquared
6.0

Platform & Infrastructure

ActiveDEMAND
9.6
LeadSquared
8.0
API
ActiveDEMAND
9.0
LeadSquared
7.7
Role-based workflow & approvals
ActiveDEMAND
9.0
LeadSquared
7.2
Customizability
ActiveDEMAND
9.6
LeadSquared
7.0
Integration with Salesforce.com
ActiveDEMAND
10.0
LeadSquared
8.5
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
LeadSquared
8.7
Integration with SugarCRM
ActiveDEMAND
10.0
LeadSquared
8.6

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • Lead scoring - identify real hot leads
  • Email campaign wizard setup - set up campaigns in a jiffy
  • Simple to use (UX)
Ganesh Rajendran profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • Additional visual dashboards (analytics) can be included
  • Regular update on hot leads as emails can be provided
  • Direct integration with tools like RainKing, DiscoverOrg is missing
Ganesh Rajendran profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
LeadSquared8.8
Based on 9 answers
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Suneet Singh Kochar profile photo

Support

No score
No answers yet
No answers on this topic
LeadSquared9.0
Based on 2 answers
Never faced any problems with LeadSquared's support team.
Imran Baig profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
Much simpler, much better client support and much more easy to implement, delegate and control.
Tajinder Singh profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • Conversion increased by 35%.
  • Sales Revenue and Product wise sales transactions saved duplication of accounting for sales activities.
  • CRM + Landing Pages + AutoResonders + And a lot more - Hence as a marketer I feel like I have a nuclear weapon in a war of competition.
Viral Jadhav profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

LeadSquared

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$100*
1.  Per Account
LeadSquared Editions & Modules
LeadSquared
Edition
Basic-Marketing Automation
$1501
Standard-Marketing Automation
$4002
Enterprise-Marketing Automation
$1,2003
Lite - Sales +Mobile CRM
$154
Pro - Sales +Mobile CRM
$304
1. per month (5,000 contacts)
2. per month (25,000 contacts)
3. per month (100,000 contacts)
4. per month
Additional Pricing Details