What users are saying about

ActiveDEMAND

3 Ratings

LoopFuse

5 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

LoopFuse

5 Ratings
Score 6.6 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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LoopFuse

I would recommend LoopFuse wholeheartedly due to price and ease of use.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
LoopFuse
WYSIWYG email editor
ActiveDEMAND
9.2
LoopFuse
Dynamic content
ActiveDEMAND
9.6
LoopFuse
Ability to test dynamic content
ActiveDEMAND
9.6
LoopFuse
Landing pages
ActiveDEMAND
9.0
LoopFuse
A/B testing
ActiveDEMAND
9.6
LoopFuse
Mobile optimization
ActiveDEMAND
9.6
LoopFuse
Email deliverability
ActiveDEMAND
9.6
LoopFuse
List management
ActiveDEMAND
9.2
LoopFuse
Triggered drip sequences
ActiveDEMAND
9.6
LoopFuse

Lead Management

ActiveDEMAND
9.0
LoopFuse
Lead nurturing
ActiveDEMAND
9.6
LoopFuse
Lead scoring and grading
ActiveDEMAND
9.0
LoopFuse
Data quality management
ActiveDEMAND
8.6
LoopFuse
Automated sales alerts and tasks
ActiveDEMAND
8.6
LoopFuse

Campaign Management

ActiveDEMAND
9.4
LoopFuse
Calendaring
ActiveDEMAND
9.6
LoopFuse
Event/webinar marketing
ActiveDEMAND
9.2
LoopFuse

Social Media Marketing

ActiveDEMAND
8.6
LoopFuse
Social sharing and campaigns
ActiveDEMAND
8.6
LoopFuse
Social profile integration
ActiveDEMAND
8.6
LoopFuse

Reporting & Analytics

ActiveDEMAND
9.2
LoopFuse
Dashboards
ActiveDEMAND
8.8
LoopFuse
Standard reports
ActiveDEMAND
9.2
LoopFuse
Custom reports
ActiveDEMAND
9.6
LoopFuse

Platform & Infrastructure

ActiveDEMAND
9.6
LoopFuse
API
ActiveDEMAND
9.0
LoopFuse
Role-based workflow & approvals
ActiveDEMAND
9.0
LoopFuse
Customizability
ActiveDEMAND
9.6
LoopFuse
Integration with Salesforce.com
ActiveDEMAND
10.0
LoopFuse
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
LoopFuse
Integration with SugarCRM
ActiveDEMAND
10.0
LoopFuse

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Marketing Automation: Building Workflows
  • Reporting
Jen Picard profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • The email builder would have been great with templates, so I didn't have to bug my design team for custom HTML. It would have also been nice to have a place to save templates - I saved them as an email, but would accidentally edit them before copying and editing.
  • The automated lead flows were confusing at times - I never knew what would happen if I added an action on to the end of the workflow.
Jen Picard profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
LoopFuse5.6
Based on 3 answers
Loopfuse was great for a startup with a limited budget and limited technical resources, but it's not something I'd use for a larger company because the functionality can be fairly limited compared to other similar products. If I were in a startup again, I wouldn't hesitate to use them for a second.I would also note that, when I first started using them, they were great about answering questions via phone, email, web form, forum, etc - which is one of the reasons I went with them. When I used them at a later company, I found they were a little less receptive to 1x1 support with the cheaper plan I was using. I can't blame them for that, but it wasn't always intuitive to use their product (even after having used it for a year).
Jen Picard profile photo

Usability

No score
No answers yet
No answers on this topic
LoopFuse8.0
Based on 1 answer
It's pretty easy to use without any technical abilities, but the email editor will require html skills (no drag and drop).
Jen Picard profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
At the time we had to choose between several versions of marketing products. We decided to choose LoopFuse since a few of our employees were quite amused with the ease of use of LoopFuse. Also when looking at cost-effectiveness LoopFuse is a great product for the smaller companies. Making the decision was not too hard.
Mark Baars MScBA profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • I can't really quantify ROI from Loopfuse
No photo available

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

LoopFuse

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
LoopFuse Editions & Modules
LoopFuse
Additional Pricing Details