What users are saying about
4 Ratings
9 Ratings
4 Ratings
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Score 5 out of 100
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.2 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Makesbridge

Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
Michelle Rogers | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Makesbridge
7.7
WYSIWYG email editor
ActiveDEMAND
9.2
Makesbridge
6.9
Dynamic content
ActiveDEMAND
9.6
Makesbridge
8.0
Ability to test dynamic content
ActiveDEMAND
9.6
Makesbridge
8.0
Landing pages
ActiveDEMAND
9.0
Makesbridge
7.0
A/B testing
ActiveDEMAND
9.6
Makesbridge
8.4
Mobile optimization
ActiveDEMAND
9.6
Makesbridge
7.9
Email deliverability reporting
ActiveDEMAND
9.6
Makesbridge
8.2
List management
ActiveDEMAND
9.2
Makesbridge
7.2
Triggered drip sequences
ActiveDEMAND
9.6
Makesbridge
8.2

Lead Management

ActiveDEMAND
9.0
Makesbridge
8.1
Lead nurturing
ActiveDEMAND
9.6
Makesbridge
8.2
Lead scoring and grading
ActiveDEMAND
9.0
Makesbridge
7.6
Data quality management
ActiveDEMAND
8.6
Makesbridge
8.2
Automated sales alerts and tasks
ActiveDEMAND
8.6
Makesbridge
8.2

Campaign Management

ActiveDEMAND
9.4
Makesbridge
8.1
Calendaring
ActiveDEMAND
9.6
Makesbridge
7.7
Event/webinar marketing
ActiveDEMAND
9.2
Makesbridge
8.4

Social Media Marketing

ActiveDEMAND
8.6
Makesbridge
8.8
Social sharing and campaigns
ActiveDEMAND
8.6
Makesbridge
8.5
Social profile integration
ActiveDEMAND
8.6
Makesbridge
9.1

Reporting & Analytics

ActiveDEMAND
9.2
Makesbridge
8.0
Dashboards
ActiveDEMAND
8.8
Makesbridge
7.6
Standard reports
ActiveDEMAND
9.2
Makesbridge
8.4
Custom reports
ActiveDEMAND
9.6
Makesbridge
8.1

Platform & Infrastructure

ActiveDEMAND
9.6
Makesbridge
7.6
API
ActiveDEMAND
9.0
Makesbridge
7.1
Role-based workflow & approvals
ActiveDEMAND
9.0
Makesbridge
8.1
Customizability
ActiveDEMAND
9.6
Makesbridge
7.2
Integration with Salesforce.com
ActiveDEMAND
10.0
Makesbridge
8.2
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Makesbridge
Integration with SugarCRM
ActiveDEMAND
10.0
Makesbridge

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Makesbridge

  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
Bryan Barnes | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Makesbridge

  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
Julie Bylow | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Makesbridge

Makesbridge 9.1
Based on 2 answers
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
Julie Bylow | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Makesbridge

Makesbridge 8.8
Based on 2 answers
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
Julie Bylow | TrustRadius Reviewer

Reliability and Availability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Makesbridge

Makesbridge 9.1
Based on 2 answers
Their tech support staff is the BEST I have worked with!
Anonymous | TrustRadius Reviewer

Performance

ActiveDEMAND

No score
No answers yet
No answers on this topic

Makesbridge

Makesbridge 9.1
Based on 1 answer
Best tech support in the software industry.
Anonymous | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Makesbridge

Makesbridge 8.2
Based on 2 answers
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Makesbridge

Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
Warren Wear | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Makesbridge

  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
Cymon Tan | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Makesbridge

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Makesbridge Editions & Modules

Edition
Pay As You Go1
Mini$292
SMB$752
MKS PRO$1503
Enterprise$5004
Engage$1,5005
  1. Custom Pricing
  2. per month (1 account)
  3. per month (5 accounts)
  4. per month (10 accounts)
  5. per month (25 accounts)
Additional Pricing Details
Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Makesbridge
8.2

Likelihood to Renew

ActiveDEMAND
Makesbridge
9.1

Usability

ActiveDEMAND
Makesbridge
8.8

Reliability and Availability

ActiveDEMAND
Makesbridge
9.1

Performance

ActiveDEMAND
Makesbridge
9.1

Support Rating

ActiveDEMAND
Makesbridge
8.2

Online Training

ActiveDEMAND
Makesbridge
5.5

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