What users are saying about
5 Ratings
11 Ratings
5 Ratings
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Score 9 out of 100
11 Ratings
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Score 8.5 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Reporting & Analytics, Platform & Infrastructure
  • Makesbridge ranks higher in 1 feature set: Social Media Marketing

Email & Online Marketing

9.5

ActiveDEMAND

95%
7.7

Makesbridge

77%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
6.9
69%
7 Ratings

Dynamic content

9.6
96%
2 Ratings
8.0
80%
5 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
8.0
80%
6 Ratings

Landing pages

9.0
90%
2 Ratings
7.0
70%
4 Ratings

A/B testing

9.6
96%
2 Ratings
8.4
84%
5 Ratings

Mobile optimization

9.6
96%
2 Ratings
7.9
79%
6 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
8.2
82%
14 Ratings

List management

9.2
92%
2 Ratings
7.2
72%
7 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
8.2
82%
6 Ratings

Lead Management

9.0

ActiveDEMAND

90%
8.1

Makesbridge

81%
ActiveDEMAND ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
8.2
82%
6 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
7.6
76%
6 Ratings

Data quality management

8.6
86%
2 Ratings
8.2
82%
6 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
8.2
82%
6 Ratings

Campaign Management

9.4

ActiveDEMAND

94%
8.1

Makesbridge

81%
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
7.7
77%
6 Ratings

Event/webinar marketing

9.2
92%
2 Ratings
8.4
84%
4 Ratings

Social Media Marketing

8.6

ActiveDEMAND

86%
8.8

Makesbridge

88%
ActiveDEMAND ranks higher in 1/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
8.5
85%
4 Ratings

Social profile integration

8.6
86%
2 Ratings
9.1
91%
3 Ratings

Reporting & Analytics

9.2

ActiveDEMAND

92%
8.0

Makesbridge

80%
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.8
88%
2 Ratings
7.6
76%
7 Ratings

Standard reports

9.2
92%
2 Ratings
8.4
84%
7 Ratings

Custom reports

9.6
96%
2 Ratings
8.1
81%
7 Ratings

Platform & Infrastructure

9.6

ActiveDEMAND

96%
7.6

Makesbridge

76%
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
7.1
71%
4 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
8.1
81%
5 Ratings

Customizability

9.6
96%
2 Ratings
7.2
72%
6 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
8.2
82%
6 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
8.2

Makesbridge

82%
7 Ratings

Likelihood to Renew

ActiveDEMAND

N/A
0 Ratings
9.1

Makesbridge

91%
2 Ratings

Usability

ActiveDEMAND

N/A
0 Ratings
8.8

Makesbridge

88%
2 Ratings

Availability

ActiveDEMAND

N/A
0 Ratings
9.1

Makesbridge

91%
4 Ratings

Performance

ActiveDEMAND

N/A
0 Ratings
9.1

Makesbridge

91%
2 Ratings

Support Rating

ActiveDEMAND

N/A
0 Ratings
8.2

Makesbridge

82%
4 Ratings

Online Training

ActiveDEMAND

N/A
0 Ratings
5.5

Makesbridge

55%
1 Rating

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Makesbridge Technology

Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
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Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
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Makesbridge Technology

  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
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Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Makesbridge Technology

  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
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Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Makesbridge

Starting Price

$30 per month

Editions & Modules

Makesbridge editions and modules pricing
EditionModules
Pay As You Go1
Mini292
SMB753
MKS PRO1504
Enterprise5005
Engage15006

Footnotes

  1. Custom Pricing
  2. per month (1 account)
  3. per month (1 account)
  4. per month (5 accounts)
  5. per month (10 accounts)
  6. per month (25 accounts)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.

Likelihood to Renew

JumpDEMAND Inc.

No answers on this topic

Makesbridge Technology

Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
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Usability

JumpDEMAND Inc.

No answers on this topic

Makesbridge Technology

I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
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Reliability and Availability

JumpDEMAND Inc.

No answers on this topic

Makesbridge Technology

Their tech support staff is the BEST I have worked with!
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Performance

JumpDEMAND Inc.

No answers on this topic

Makesbridge Technology

Best tech support in the software industry.
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Support Rating

JumpDEMAND Inc.

No answers on this topic

Makesbridge Technology

While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
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Alternatives Considered

JumpDEMAND Inc.

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
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Makesbridge Technology

Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
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Return on Investment

JumpDEMAND Inc.

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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Makesbridge Technology

  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
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