ActiveDEMAND vs. Makesbridge

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveDEMAND
Score 9.0 out of 10
Small Businesses (1-50 employees)
ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as conversions and leads.
$3
Per Phone Number/mth
Makesbridge
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.
$30
per month
Pricing
ActiveDEMANDMakesbridge
Editions & Modules
Call Tracking
$3
Per Phone Number/mth
Email Marketer
$7
Per Month [Unlimited Users]
Small Business Marketer
$69
Per Month [Unlimited Users]
Corporate Marketer
$199
Per Month [Unlimited Users]
Agency Marketer
$799
Per Month [Unlimited Users]
Mini
$29
per month (1 account)
SMB
$75
per month (1 account)
MKS PRO
$150
per month (5 accounts)
Enterprise
$500
per month (10 accounts)
Engage
$1,500
per month (25 accounts)
Pay As You Go
$0
Custom Pricing
Offerings
Pricing Offerings
ActiveDEMANDMakesbridge
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.
More Pricing Information
Community Pulse
ActiveDEMANDMakesbridge
Top Pros
Top Cons
Features
ActiveDEMANDMakesbridge
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveDEMAND
9.5
2 Ratings
20% above category average
Makesbridge
7.7
7 Ratings
1% below category average
WYSIWYG email editor9.22 Ratings6.97 Ratings
Dynamic content9.62 Ratings8.05 Ratings
Ability to test dynamic content9.62 Ratings8.06 Ratings
Landing pages9.02 Ratings7.04 Ratings
A/B testing9.62 Ratings8.45 Ratings
Mobile optimization9.62 Ratings7.96 Ratings
Email deliverability reporting9.62 Ratings8.27 Ratings
List management9.22 Ratings7.27 Ratings
Triggered drip sequences9.62 Ratings8.26 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveDEMAND
9.0
2 Ratings
15% above category average
Makesbridge
8.1
6 Ratings
4% above category average
Lead nurturing automation9.62 Ratings8.26 Ratings
Lead scoring and grading9.02 Ratings7.66 Ratings
Data quality management8.62 Ratings8.26 Ratings
Automated sales alerts and tasks8.62 Ratings8.26 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveDEMAND
9.4
2 Ratings
21% above category average
Makesbridge
8.1
6 Ratings
6% above category average
Calendaring9.62 Ratings7.76 Ratings
Event/webinar marketing9.22 Ratings8.44 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveDEMAND
8.6
2 Ratings
13% above category average
Makesbridge
8.8
6 Ratings
16% above category average
Social sharing and campaigns8.62 Ratings8.54 Ratings
Social profile integration8.62 Ratings9.13 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveDEMAND
9.2
2 Ratings
21% above category average
Makesbridge
8.0
7 Ratings
7% above category average
Dashboards8.82 Ratings7.67 Ratings
Standard reports9.22 Ratings8.47 Ratings
Custom reports9.62 Ratings8.17 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveDEMAND
9.6
2 Ratings
24% above category average
Makesbridge
7.6
6 Ratings
0% above category average
API9.01 Ratings7.14 Ratings
Role-based workflow & approvals9.01 Ratings8.15 Ratings
Customizability9.62 Ratings7.26 Ratings
Integration with Salesforce.com10.01 Ratings8.26 Ratings
Integration with Microsoft Dynamics CRM10.01 Ratings00 Ratings
Integration with SugarCRM10.01 Ratings00 Ratings
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ActiveDEMANDMakesbridge
Small Businesses
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Score 9.6 out of 10
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Score 9.6 out of 10
Medium-sized Companies
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Score 9.3 out of 10
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Score 9.3 out of 10
Enterprises
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PFL Direct Mail Platform
Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
ActiveDEMANDMakesbridge
Likelihood to Recommend
9.6
(2 ratings)
8.2
(7 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
-
(0 ratings)
8.8
(2 ratings)
Availability
-
(0 ratings)
9.1
(2 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
8.2
(2 ratings)
Online Training
-
(0 ratings)
5.5
(1 ratings)
User Testimonials
ActiveDEMANDMakesbridge
Likelihood to Recommend
JumpDEMAND Inc.
When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review
Makesbridge Technology
Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
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Pros
JumpDEMAND Inc.
  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review
Makesbridge Technology
  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
Read full review
Cons
JumpDEMAND Inc.
  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Read full review
Makesbridge Technology
  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
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Likelihood to Renew
JumpDEMAND Inc.
No answers on this topic
Makesbridge Technology
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
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Usability
JumpDEMAND Inc.
No answers on this topic
Makesbridge Technology
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
Read full review
Reliability and Availability
JumpDEMAND Inc.
No answers on this topic
Makesbridge Technology
Their tech support staff is the BEST I have worked with!
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Performance
JumpDEMAND Inc.
No answers on this topic
Makesbridge Technology
Best tech support in the software industry.
Read full review
Support Rating
JumpDEMAND Inc.
No answers on this topic
Makesbridge Technology
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
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Alternatives Considered
JumpDEMAND Inc.
Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Read full review
Makesbridge Technology
Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
Read full review
Return on Investment
JumpDEMAND Inc.
  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Read full review
Makesbridge Technology
  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
Read full review
ScreenShots

ActiveDEMAND Screenshots

Screenshot of Drag-and-drop workflow interface makes it easy to configure hundreds of campaignsScreenshot of Watch lead and campaign performance in real-time from dashboardsScreenshot of Manage your landing pages, email campaigns, social media posts and more all in one interface

Makesbridge Screenshots

Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.