What users are saying about

ActiveDEMAND

3 Ratings

Marchex

7 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Marchex

7 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Marchex

For a simple set up of call tracking, either for a phone number to track the volume of calls and/or voice recordings to listen to callers and staff, this is a great platform. It has limited functions which make it easy to use, but it might be limiting for businesses that want more flexibility and versatility.
Amber Stanley-Kruth profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Marchex
WYSIWYG email editor
ActiveDEMAND
9.2
Marchex
Dynamic content
ActiveDEMAND
9.6
Marchex
Ability to test dynamic content
ActiveDEMAND
9.6
Marchex
Landing pages
ActiveDEMAND
9.0
Marchex
A/B testing
ActiveDEMAND
9.6
Marchex
Mobile optimization
ActiveDEMAND
9.6
Marchex
Email deliverability
ActiveDEMAND
9.6
Marchex
List management
ActiveDEMAND
9.2
Marchex
Triggered drip sequences
ActiveDEMAND
9.6
Marchex

Lead Management

ActiveDEMAND
9.0
Marchex
Lead nurturing
ActiveDEMAND
9.6
Marchex
Lead scoring and grading
ActiveDEMAND
9.0
Marchex
Data quality management
ActiveDEMAND
8.6
Marchex
Automated sales alerts and tasks
ActiveDEMAND
8.6
Marchex

Campaign Management

ActiveDEMAND
9.4
Marchex
Calendaring
ActiveDEMAND
9.6
Marchex
Event/webinar marketing
ActiveDEMAND
9.2
Marchex

Social Media Marketing

ActiveDEMAND
8.6
Marchex
Social sharing and campaigns
ActiveDEMAND
8.6
Marchex
Social profile integration
ActiveDEMAND
8.6
Marchex

Reporting & Analytics

ActiveDEMAND
9.2
Marchex
Dashboards
ActiveDEMAND
8.8
Marchex
Standard reports
ActiveDEMAND
9.2
Marchex
Custom reports
ActiveDEMAND
9.6
Marchex

Platform & Infrastructure

ActiveDEMAND
9.6
Marchex
API
ActiveDEMAND
9.0
Marchex
Role-based workflow & approvals
ActiveDEMAND
9.0
Marchex
Customizability
ActiveDEMAND
9.6
Marchex
Integration with Salesforce.com
ActiveDEMAND
10.0
Marchex
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Marchex
Integration with SugarCRM
ActiveDEMAND
10.0
Marchex

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Simple way to have an inside perspective on your clients
  • Active way to track your leads and see your traffic
  • Great for call quality assurance
  • Good connection, very reliable
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Marchex can be a bit overwhelming at first because they offer so much. A very comprehensive downloadable how-to PDF would be great.
Kayla Blanchard profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Marchex10.0
Based on 3 answers
It is working so far; it's a good price point and we are comfortable with it.
Amber Stanley-Kruth profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
marchex is a simple program to get call tracking numbers, voice recording, and data about calls. This is the only software we have used for call tracking, however, it has fulfilled our needs. It is very helpful when a client says they aren't getting calls or aren't getting leads. We can play the call recording back to them and highlight areas that they may be losing sales.
Amber Stanley-Kruth profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • It has led to better customer service now that employees know they are being recorded. Calls are being answered quicker, there is less wait time, and there are 50% more leads generated because of this.
  • Now that clients can see exactly how many calls they are getting and from where, it has given our company a greater ROI as we are now more transparent and credible than ever.
Kayla Blanchard profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Marchex

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Marchex Editions & Modules
Marchex
Additional Pricing Details