What users are saying about

ActiveDEMAND

3 Ratings

Marin Software

61 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Marin Software

61 Ratings
Score 6.3 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Marin Software

Marin is most effective when search campaigns carry a large budget, have more complex conversion goals, or operate across multiple publishers. As a rule of thumb, Marin and other bid management softwares are best suited for situations where editing with tools like AdWords Editor is no longer time-efficient or where changes need to be made cross-publisher.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Marin Software
WYSIWYG email editor
ActiveDEMAND
9.2
Marin Software
Dynamic content
ActiveDEMAND
9.6
Marin Software
Ability to test dynamic content
ActiveDEMAND
9.6
Marin Software
Landing pages
ActiveDEMAND
9.0
Marin Software
A/B testing
ActiveDEMAND
9.6
Marin Software
Mobile optimization
ActiveDEMAND
9.6
Marin Software
Email deliverability
ActiveDEMAND
9.6
Marin Software
List management
ActiveDEMAND
9.2
Marin Software
Triggered drip sequences
ActiveDEMAND
9.6
Marin Software

Lead Management

ActiveDEMAND
9.0
Marin Software
Lead nurturing
ActiveDEMAND
9.6
Marin Software
Lead scoring and grading
ActiveDEMAND
9.0
Marin Software
Data quality management
ActiveDEMAND
8.6
Marin Software
Automated sales alerts and tasks
ActiveDEMAND
8.6
Marin Software

Campaign Management

ActiveDEMAND
9.4
Marin Software
Calendaring
ActiveDEMAND
9.6
Marin Software
Event/webinar marketing
ActiveDEMAND
9.2
Marin Software

Social Media Marketing

ActiveDEMAND
8.6
Marin Software
Social sharing and campaigns
ActiveDEMAND
8.6
Marin Software
Social profile integration
ActiveDEMAND
8.6
Marin Software

Reporting & Analytics

ActiveDEMAND
9.2
Marin Software
Dashboards
ActiveDEMAND
8.8
Marin Software
Standard reports
ActiveDEMAND
9.2
Marin Software
Custom reports
ActiveDEMAND
9.6
Marin Software

Platform & Infrastructure

ActiveDEMAND
9.6
Marin Software
API
ActiveDEMAND
9.0
Marin Software
Role-based workflow & approvals
ActiveDEMAND
9.0
Marin Software
Customizability
ActiveDEMAND
9.6
Marin Software
Integration with Salesforce.com
ActiveDEMAND
10.0
Marin Software
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Marin Software
Integration with SugarCRM
ActiveDEMAND
10.0
Marin Software

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Consolidation of multiple accounts. Google, Bing, other...all in one place. This is why reporting is based out of Marin. One data source vs. many.
  • Bid management for financial goals. Setting a cost-per-conversion goal allows Marin to maximize conversions by adjusting bids up and down. Performance increases are amazing!
  • Reporting. Flexibility of reports is pretty cool.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Preferring to make bulk changes with AdWords Editor, it would sometimes not upload correctly, which was frustrating.
  • The reporting features weren't horrible, but I was expecting a little more. It's pretty time consuming to set up initially.
  • A little slow when it comes to integrating new features - seems like it took a very long time to make a transition to final URLs and there was very little support during that time.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Marin Software7.6
Based on 23 answers
It's not a higher renew score due to its pricing based on our current spend levels and budgeting
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Usability

No score
No answers yet
No answers on this topic
Marin Software8.9
Based on 5 answers
As mentioned previously, the bidding setup is confusing, with way too many settings that can make or break your campaign.
Robert Frost profile photo

Support

No score
No answers yet
No answers on this topic
Marin Software8.2
Based on 5 answers
Marin software support was always responsive and could easilly look into the account to help solve the problem. IT was very helpful and they would even respond by email or phone whichever you prefer.
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Online Training

No score
No answers yet
No answers on this topic
Marin Software9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
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Implementation

No score
No answers yet
No answers on this topic
Marin Software9.8
Based on 5 answers
Not too much comes to mind for key insights regarding the implementation. Marin made the process as smooth as they could with the large account that we were working on. Once we had everything into the account, they walked us through the basic processes of the system and made sure everything was working properly.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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Marin is a must have for any enterprise-level PPC account. The time savings from task automation and the very sophisticated bidding platform can help any advertiser or agency effectively scale any account.In both AdWords and Bing, the bulk editing and automated bidding features are less reliable and prone to error. The interfaces are also unnecessarily complicated and outdated.While Google Analytics is a great tool, there are no features that tie true revenue data into these interfaces, limiting the amount you can really optimize around ROI.
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Last minute changes to copy really help make our business more efficient in terms of execution.
  • Negatively affected our business when certain upgrades were made through their platform. The changes halted our ability to make changes to our campaigns.
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Marin Software

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Marin Software Editions & Modules
Marin Software
Additional Pricing Details