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3 Ratings
61 Ratings
3 Ratings
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Score 10 out of 101
61 Ratings
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Score 6.5 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Marin Software

If you are using Google Shopping campaigns, wait until Q4 to purchase. They are not supported in Marin until then, at the earliest.Cost: We were able to negotiate a decent % of spend rate, but standard rates can be fairly high, especially when compared to other tools, with the exception of Kenshoo.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Marin Software
WYSIWYG email editor
ActiveDEMAND
9.2
Marin Software
Dynamic content
ActiveDEMAND
9.6
Marin Software
Ability to test dynamic content
ActiveDEMAND
9.6
Marin Software
Landing pages
ActiveDEMAND
9.0
Marin Software
A/B testing
ActiveDEMAND
9.6
Marin Software
Mobile optimization
ActiveDEMAND
9.6
Marin Software
Email deliverability
ActiveDEMAND
9.6
Marin Software
List management
ActiveDEMAND
9.2
Marin Software
Triggered drip sequences
ActiveDEMAND
9.6
Marin Software

Lead Management

ActiveDEMAND
9.0
Marin Software
Lead nurturing
ActiveDEMAND
9.6
Marin Software
Lead scoring and grading
ActiveDEMAND
9.0
Marin Software
Data quality management
ActiveDEMAND
8.6
Marin Software
Automated sales alerts and tasks
ActiveDEMAND
8.6
Marin Software

Campaign Management

ActiveDEMAND
9.4
Marin Software
Calendaring
ActiveDEMAND
9.6
Marin Software
Event/webinar marketing
ActiveDEMAND
9.2
Marin Software

Social Media Marketing

ActiveDEMAND
8.6
Marin Software
Social sharing and campaigns
ActiveDEMAND
8.6
Marin Software
Social profile integration
ActiveDEMAND
8.6
Marin Software

Reporting & Analytics

ActiveDEMAND
9.2
Marin Software
Dashboards
ActiveDEMAND
8.8
Marin Software
Standard reports
ActiveDEMAND
9.2
Marin Software
Custom reports
ActiveDEMAND
9.6
Marin Software

Platform & Infrastructure

ActiveDEMAND
9.6
Marin Software
API
ActiveDEMAND
9.0
Marin Software
Role-based workflow & approvals
ActiveDEMAND
9.0
Marin Software
Customizability
ActiveDEMAND
9.6
Marin Software
Integration with Salesforce.com
ActiveDEMAND
10.0
Marin Software
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Marin Software
Integration with SugarCRM
ActiveDEMAND
10.0
Marin Software

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Consolidation of multiple accounts. Google, Bing, other...all in one place. This is why reporting is based out of Marin. One data source vs. many.
  • Bid management for financial goals. Setting a cost-per-conversion goal allows Marin to maximize conversions by adjusting bids up and down. Performance increases are amazing!
  • Reporting. Flexibility of reports is pretty cool.
Robert Frost profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Marin's customer support could be more responsive.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Marin Software7.6
Based on 23 answers
Since contract is month-to-month, there is little risk associated with contract renewal. I also enjoyed customer service and the fact that our CRM was integrated to better target our end user and deliver a higher profit to the company, to meet business goals. I believe Marin is one of the leading bid management software tools available on the market.
Aigerim Kikimova, MBA profile photo

Usability

No score
No answers yet
No answers on this topic
Marin Software8.9
Based on 5 answers
Great interface, intuitive processed, helpful support
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Support

No score
No answers yet
No answers on this topic
Marin Software8.2
Based on 5 answers
While they are getting much better with the new restructured support dept, the previous ticketing system was prone to long wait times, inexperienced techs who would just link you to help desk articles that didn't apply, and unresolved issues. I think the addition of a direct support phone number in addition to our account team was a huge help.
Robert Frost profile photo

Online Training

No score
No answers yet
No answers on this topic
Marin Software9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
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Implementation

No score
No answers yet
No answers on this topic
Marin Software9.8
Based on 5 answers
Stream lined process, easy to follow along
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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I used Kenshoo about 3 years ago. I find Marin much simpler to use. The biggest plus for Marin is the bidding structure
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Increased account management efficiency.
  • Given some insight that would have not have been easily available via the direct paid search platforms.
Lol Lowe profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Marin Software

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Marin Software Editions & Modules
Marin Software
Additional Pricing Details