What users are saying about
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Marketo

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Score 10 out of 101

Marketo

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Top Rated
1580 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Marketo

We love their forms, and the automation you're able to execute post form submission. I would say they are unparalleled in this area. The flexibility and power the automation provides is invaluable, and reduces the overhead with your Salesforce instance. Triggered actions are pretty fantastic as well - love that you're able to trigger things based on "in-time" actions - or now and when they happen in the future, AND you can trigger actions based on PAST actions, based on your custom timeline. Can't tell you how many times that's come in handy! Their data management is absolutely stellar, and the things you're able to do on that front are unrivaled. WYSIWYG is one of the better I've seen (love Unbounce in this area - they're close). Ability to inject forms into your webpages with ease - javascript or static HTML. Ability to capture utm parameters or cookie values is HUGE for us
Ian Nate profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Marketo
7.8
WYSIWYG email editor
ActiveDEMAND
9.2
Marketo
7.4
Dynamic content
ActiveDEMAND
9.6
Marketo
7.6
Ability to test dynamic content
ActiveDEMAND
9.6
Marketo
7.5
Landing pages
ActiveDEMAND
9.0
Marketo
7.5
A/B testing
ActiveDEMAND
9.6
Marketo
7.5
Mobile optimization
ActiveDEMAND
9.6
Marketo
7.2
Email deliverability
ActiveDEMAND
9.6
Marketo
8.1
List management
ActiveDEMAND
9.2
Marketo
8.6
Triggered drip sequences
ActiveDEMAND
9.6
Marketo
8.6

Lead Management

ActiveDEMAND
9.0
Marketo
8.3
Lead nurturing
ActiveDEMAND
9.6
Marketo
8.6
Lead scoring and grading
ActiveDEMAND
9.0
Marketo
8.4
Data quality management
ActiveDEMAND
8.6
Marketo
7.8
Automated sales alerts and tasks
ActiveDEMAND
8.6
Marketo
8.3

Campaign Management

ActiveDEMAND
9.4
Marketo
7.4
Calendaring
ActiveDEMAND
9.6
Marketo
6.6
Event/webinar marketing
ActiveDEMAND
9.2
Marketo
8.2

Social Media Marketing

ActiveDEMAND
8.6
Marketo
6.8
Social sharing and campaigns
ActiveDEMAND
8.6
Marketo
6.9
Social profile integration
ActiveDEMAND
8.6
Marketo
6.6

Reporting & Analytics

ActiveDEMAND
9.2
Marketo
7.0
Dashboards
ActiveDEMAND
8.8
Marketo
6.8
Standard reports
ActiveDEMAND
9.2
Marketo
7.2
Custom reports
ActiveDEMAND
9.6
Marketo
6.8

Platform & Infrastructure

ActiveDEMAND
9.6
Marketo
7.9
API
ActiveDEMAND
9.0
Marketo
8.1
Role-based workflow & approvals
ActiveDEMAND
9.0
Marketo
7.8
Customizability
ActiveDEMAND
9.6
Marketo
7.9
Integration with Salesforce.com
ActiveDEMAND
10.0
Marketo
9.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Marketo
7.6
Integration with SugarCRM
ActiveDEMAND
10.0
Marketo
6.9

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Automation: unparalleled. The things you're able to do with Marketo can alleviate automation on the Salesforce end, and bring data into the system clean, precise and ready to route before it hits Salesforce.
  • Flexibility: There are SO many things you can do to tweak the system to operate according to your lead / data flow.
  • Targeting - persona, territory, demographic... etc. If you have the data, you can easily get Marketo to slice, dice and precisely target your data.
  • Integrations: They have a ton. The ones they don't, there's third party integrations through Zapier that work pretty well. Super happy on this front.
Ian Nate profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • While a pro about Marketo is its robust platform and tools, a con is that it takes significantly more time to understand and become highly knowledgeable about the platform.
  • Marketo is pretty pricey compared to other platforms like HubSpot, and additional functionality/features within Marketo seems to come at a higher price.
  • The reports are pretty basic and not as visually appealing as other auto-generated reports in competitor platforms like HubSpot.
Whitney Slothower profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Marketo8.0
Based on 137 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo

Usability

No score
No answers yet
No answers on this topic
Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Marketo8.5
Based on 21 answers
We have never had Marketo not be up and running for us.
Amber Hobson profile photo

Performance

No score
No answers yet
No answers on this topic
Marketo7.9
Based on 27 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson profile photo

Support

No score
No answers yet
No answers on this topic
Marketo6.9
Based on 77 answers
Support is very good, but some of my more complicated requests have a hard time being answered.
Amber Hobson profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

No score
No answers yet
No answers on this topic
Marketo2.6
Based on 25 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA profile photo

Implementation

No score
No answers yet
No answers on this topic
Marketo7.2
Based on 36 answers
Engineering did implement a few things incorrectly that had to be fixed by the Support Engineers later on.
Carley Donovan profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
I used Marketo prior to using HubSpot. Although I currently use HubSpot and find it easier to manage on the fly, I do believe that Marketo has all of the features and tools to remain one of the highly regarded Marketing Automation platforms. Overall, Marketo is more in-depth and offers special customization features, however, that means a more extensive on-boarding time frame and a bit of IT knowledge. Marketo helped simplify our internal process of lead nurturing. I found the seamless integration with Salesforce allowed for more collaboration between our Marketing team and Sales team. Triggers and workflows are another exceptional tools that assisted our Marketing team with lead nurturing and automated follow up.
Whitney Slothower profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 7 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • Better reporting on email clicks and opens which allows insight into interest
Carley Donovan profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.