What users are saying about
4 Ratings
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Top Rated
2190 Ratings
4 Ratings
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Score 5 out of 100

Marketo

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Top Rated
2190 Ratings
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Score 8 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Marketo

Maintaining [a] database and sending out emails for campaigns and webinars are the best ways to use Marketo. We always want to use Marketo in our reports because it helps us to define our problems and the solutions we need to do. Lastly, it is connected to one of our CRM, where we [are] able to have a smooth process to make enhancements.Less appropriate will always be the glitches that we encounter or security measures that need when we upload a lot of bad data so that we can minimize uploading that kind of data.
Rodolfo Cardeno | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Marketo
7.9
WYSIWYG email editor
ActiveDEMAND
9.2
Marketo
7.1
Dynamic content
ActiveDEMAND
9.6
Marketo
7.4
Ability to test dynamic content
ActiveDEMAND
9.6
Marketo
7.7
Landing pages
ActiveDEMAND
9.0
Marketo
7.4
A/B testing
ActiveDEMAND
9.6
Marketo
8.0
Mobile optimization
ActiveDEMAND
9.6
Marketo
7.1
Email deliverability reporting
ActiveDEMAND
9.6
Marketo
8.5
List management
ActiveDEMAND
9.2
Marketo
8.8
Triggered drip sequences
ActiveDEMAND
9.6
Marketo
8.8

Lead Management

ActiveDEMAND
9.0
Marketo
8.3
Lead nurturing
ActiveDEMAND
9.6
Marketo
8.5
Lead scoring and grading
ActiveDEMAND
9.0
Marketo
8.5
Data quality management
ActiveDEMAND
8.6
Marketo
8.0
Automated sales alerts and tasks
ActiveDEMAND
8.6
Marketo
8.3

Campaign Management

ActiveDEMAND
9.4
Marketo
7.4
Calendaring
ActiveDEMAND
9.6
Marketo
6.7
Event/webinar marketing
ActiveDEMAND
9.2
Marketo
8.2

Social Media Marketing

ActiveDEMAND
8.6
Marketo
6.6
Social sharing and campaigns
ActiveDEMAND
8.6
Marketo
7.1
Social profile integration
ActiveDEMAND
8.6
Marketo
6.0

Reporting & Analytics

ActiveDEMAND
9.2
Marketo
7.2
Dashboards
ActiveDEMAND
8.8
Marketo
7.2
Standard reports
ActiveDEMAND
9.2
Marketo
7.2
Custom reports
ActiveDEMAND
9.6
Marketo
7.1

Platform & Infrastructure

ActiveDEMAND
9.6
Marketo
7.8
API
ActiveDEMAND
9.0
Marketo
8.4
Role-based workflow & approvals
ActiveDEMAND
9.0
Marketo
7.7
Customizability
ActiveDEMAND
9.6
Marketo
7.7
Integration with Salesforce.com
ActiveDEMAND
10.0
Marketo
8.7
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Marketo
7.4
Integration with SugarCRM
ActiveDEMAND
10.0
Marketo
6.9

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Marketo

  • The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
  • myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
  • Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
  • AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.
Greg Beazley | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Marketo

  • It would be nice to have an expansive view of all active triggers and flows.
  • Some reporting functions can take quite a bit of time to execute if they use too much data.
  • Some error codes and mistakes can take time to uncover/solve.
Matt Davidson | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.4
Based on 146 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Marketo

Marketo 5.0
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.2
Based on 46 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

Performance

ActiveDEMAND

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.4
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Marketo

Marketo 6.7
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

ActiveDEMAND

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.9
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

ActiveDEMAND

No score
No answers yet
No answers on this topic

Marketo

Marketo 5.4
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Marketo

Marketo is more user friendly and works better for us. It is more intuitive and straightforward. Steps are easier to follow and the setup was easier. It was also cheaper than other sources and included more options. More training options were included which helped the ramp-up period
Jessica Giunta | TrustRadius Reviewer

Scalability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.6
Based on 9 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Marketo

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Marketo Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Marketo
8.2

Likelihood to Renew

ActiveDEMAND
Marketo
7.4

Usability

ActiveDEMAND
Marketo
5.0

Reliability and Availability

ActiveDEMAND
Marketo
8.2

Performance

ActiveDEMAND
Marketo
7.4

Support Rating

ActiveDEMAND
Marketo
6.7

In-Person Training

ActiveDEMAND
Marketo
7.9

Online Training

ActiveDEMAND
Marketo
5.4

Implementation Rating

ActiveDEMAND
Marketo
7.3

Scalability

ActiveDEMAND
Marketo
8.6

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