What users are saying about

ActiveDEMAND

3 Ratings

Marketo ABM

25 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Marketo ABM

25 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Marketo ABM

If you have the time and resources to utilize it, then it's great. It works well for running drip campaigns to nurture new leads online. I also like that it integrates well with many other programs such as BrightTalk.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Marketo ABM
WYSIWYG email editor
ActiveDEMAND
9.2
Marketo ABM
Dynamic content
ActiveDEMAND
9.6
Marketo ABM
Ability to test dynamic content
ActiveDEMAND
9.6
Marketo ABM
Landing pages
ActiveDEMAND
9.0
Marketo ABM
A/B testing
ActiveDEMAND
9.6
Marketo ABM
Mobile optimization
ActiveDEMAND
9.6
Marketo ABM
Email deliverability
ActiveDEMAND
9.6
Marketo ABM
List management
ActiveDEMAND
9.2
Marketo ABM
Triggered drip sequences
ActiveDEMAND
9.6
Marketo ABM

Lead Management

ActiveDEMAND
9.0
Marketo ABM
Lead nurturing
ActiveDEMAND
9.6
Marketo ABM
Lead scoring and grading
ActiveDEMAND
9.0
Marketo ABM
Data quality management
ActiveDEMAND
8.6
Marketo ABM
Automated sales alerts and tasks
ActiveDEMAND
8.6
Marketo ABM

Campaign Management

ActiveDEMAND
9.4
Marketo ABM
Calendaring
ActiveDEMAND
9.6
Marketo ABM
Event/webinar marketing
ActiveDEMAND
9.2
Marketo ABM

Social Media Marketing

ActiveDEMAND
8.6
Marketo ABM
Social sharing and campaigns
ActiveDEMAND
8.6
Marketo ABM
Social profile integration
ActiveDEMAND
8.6
Marketo ABM

Reporting & Analytics

ActiveDEMAND
9.2
Marketo ABM
Dashboards
ActiveDEMAND
8.8
Marketo ABM
Standard reports
ActiveDEMAND
9.2
Marketo ABM
Custom reports
ActiveDEMAND
9.6
Marketo ABM

Platform & Infrastructure

ActiveDEMAND
9.6
Marketo ABM
API
ActiveDEMAND
9.0
Marketo ABM
Role-based workflow & approvals
ActiveDEMAND
9.0
Marketo ABM
Customizability
ActiveDEMAND
9.6
Marketo ABM
Integration with Salesforce.com
ActiveDEMAND
10.0
Marketo ABM
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Marketo ABM
Integration with SugarCRM
ActiveDEMAND
10.0
Marketo ABM

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • It is essentially open source, so you can do whatever you want with it. If you have the time and designated resources, you can make it do almost anything you want as far as marketing automation.
  • I like the community of users. It offers a chance to connect with Marketo experts even if you are the lone Marketo wolf in your organization.
  • The ability to utilize existing templates for marketing design helps a lot when you are just getting started --- especially if you don't have an email designer on staff.
Kate Currin Seiferth profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • If you don't have an email designer on staff and you don't like to do design research on your own, it can be awfully hard to use the design studio. Templates break all the time, and I've lost many, many, many emails from breaking the html template.
  • If you want an out of the box solution, the isn't for you. It would be nice to have an easier way to get sample programs to pull in when you are pressed for time and just want it done.
  • Need a way to test how your emails will look in various email programs without leaving Marketo
Kate Currin Seiferth profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
I used HubSpot in a previous position. HubSpot seemed more user friendly, but that was because it limited your functionality. If you aren't willing to learn new tricks, then HubSpot might be easier to use. But if you want to be the cool marketer on the street with all the new tricks, then you should use Marketo.
Kate Currin Seiferth profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
Kate Currin Seiferth profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Marketo ABM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Marketo ABM Editions & Modules
Marketo ABM
Additional Pricing Details