What users are saying about
4 Ratings
43 Ratings
4 Ratings
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Score 5 out of 100
43 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Marketo ABM

In highly concentrated markets where there are relatively few very large customers. Or, while there are many potential customers, there are a small number of large accounts that we want to reach. In those where there are many contacts or leads in key accounts that we must impact with our marketing since all those leads or contacts influence the decision. Where the opportunities are very large and the sales cycle is long and with multiple internal and external decision-makers. In this sense, it would not apply in markets where the company has a secure monopoly on customers, for example, pharmaceutical companies with an exclusive or unique product. since all potential leads would go to you anyway.
Victor Ramirez Benitez | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Marketo ABM
WYSIWYG email editor
ActiveDEMAND
9.2
Marketo ABM
Dynamic content
ActiveDEMAND
9.6
Marketo ABM
Ability to test dynamic content
ActiveDEMAND
9.6
Marketo ABM
Landing pages
ActiveDEMAND
9.0
Marketo ABM
A/B testing
ActiveDEMAND
9.6
Marketo ABM
Mobile optimization
ActiveDEMAND
9.6
Marketo ABM
Email deliverability reporting
ActiveDEMAND
9.6
Marketo ABM
List management
ActiveDEMAND
9.2
Marketo ABM
Triggered drip sequences
ActiveDEMAND
9.6
Marketo ABM

Lead Management

ActiveDEMAND
9.0
Marketo ABM
Lead nurturing
ActiveDEMAND
9.6
Marketo ABM
Lead scoring and grading
ActiveDEMAND
9.0
Marketo ABM
Data quality management
ActiveDEMAND
8.6
Marketo ABM
Automated sales alerts and tasks
ActiveDEMAND
8.6
Marketo ABM

Campaign Management

ActiveDEMAND
9.4
Marketo ABM
Calendaring
ActiveDEMAND
9.6
Marketo ABM
Event/webinar marketing
ActiveDEMAND
9.2
Marketo ABM

Social Media Marketing

ActiveDEMAND
8.6
Marketo ABM
Social sharing and campaigns
ActiveDEMAND
8.6
Marketo ABM
Social profile integration
ActiveDEMAND
8.6
Marketo ABM

Reporting & Analytics

ActiveDEMAND
9.2
Marketo ABM
Dashboards
ActiveDEMAND
8.8
Marketo ABM
Standard reports
ActiveDEMAND
9.2
Marketo ABM
Custom reports
ActiveDEMAND
9.6
Marketo ABM

Platform & Infrastructure

ActiveDEMAND
9.6
Marketo ABM
API
ActiveDEMAND
9.0
Marketo ABM
Role-based workflow & approvals
ActiveDEMAND
9.0
Marketo ABM
Customizability
ActiveDEMAND
9.6
Marketo ABM
Integration with Salesforce.com
ActiveDEMAND
10.0
Marketo ABM
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Marketo ABM
Integration with SugarCRM
ActiveDEMAND
10.0
Marketo ABM

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Marketo ABM

  • It is essentially open source, so you can do whatever you want with it. If you have the time and designated resources, you can make it do almost anything you want as far as marketing automation.
  • I like the community of users. It offers a chance to connect with Marketo experts even if you are the lone Marketo wolf in your organization.
  • The ability to utilize existing templates for marketing design helps a lot when you are just getting started --- especially if you don't have an email designer on staff.
Kate Currin Seiferth | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Marketo ABM

  • Didn't help us score accounts/ prospects any better. Scoring is relative, but it wasn't indicative of actual interest or need at the account level. When 2 people read the same email, usually means it's delegated rather than 2 people are interested.
  • Didn't help uncover more 'hot' accounts for our sales team through Salesforce. It generates a very marketing-team only view of accounts.
  • Segmentation doesn't enable us to target roles or personas differently. It provides department-level segmentation but not intra-departmental role segmentation
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Marketo ABM

It allows you to focus on the accounts that are most important to your business and engage with them in a personalized way. Adding to a greater interaction through all possible channels, including email, Internet, advertisements, events, social and mobile; use the behaviors and interactions of our contacts to deliver highly personalized messages at the right time. The Analysis of measuring the impact (in addition to optimizing the results of your efforts) of ABM through key dimensions, such as pipeline generation and sales. Finally, we can take advantage of complementary solutions offered by ISVs and other Marketo LaunchPoint¬ģ partners with solutions such as predictive scoring and account enrichment, to expand Marketo ABM's capabilities.
Victor Ramirez Benitez | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Marketo ABM

  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
Kate Currin Seiferth | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Marketo ABM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketo ABM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Marketo ABM
8.0

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