What users are saying about

ActiveDEMAND

3 Ratings

Maropost

3 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Maropost

3 Ratings
Score 8.9 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Maropost

I would give Maropost an 8. The only reason it's not a 10 is because we are so new to the product, I'd like to take this survey again in a year. From what I have seen I think that Maropost will have done a good job of growing with us
Amy Kelly profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Maropost
9.5
WYSIWYG email editor
ActiveDEMAND
9.2
Maropost
Dynamic content
ActiveDEMAND
9.6
Maropost
Ability to test dynamic content
ActiveDEMAND
9.6
Maropost
9.0
Landing pages
ActiveDEMAND
9.0
Maropost
A/B testing
ActiveDEMAND
9.6
Maropost
9.0
Mobile optimization
ActiveDEMAND
9.6
Maropost
Email deliverability
ActiveDEMAND
9.6
Maropost
10.0
List management
ActiveDEMAND
9.2
Maropost
Triggered drip sequences
ActiveDEMAND
9.6
Maropost
10.0

Lead Management

ActiveDEMAND
9.0
Maropost
Lead nurturing
ActiveDEMAND
9.6
Maropost
Lead scoring and grading
ActiveDEMAND
9.0
Maropost
Data quality management
ActiveDEMAND
8.6
Maropost
Automated sales alerts and tasks
ActiveDEMAND
8.6
Maropost

Campaign Management

ActiveDEMAND
9.4
Maropost
Calendaring
ActiveDEMAND
9.6
Maropost
Event/webinar marketing
ActiveDEMAND
9.2
Maropost

Social Media Marketing

ActiveDEMAND
8.6
Maropost
Social sharing and campaigns
ActiveDEMAND
8.6
Maropost
Social profile integration
ActiveDEMAND
8.6
Maropost

Reporting & Analytics

ActiveDEMAND
9.2
Maropost
9.5
Dashboards
ActiveDEMAND
8.8
Maropost
9.0
Standard reports
ActiveDEMAND
9.2
Maropost
10.0
Custom reports
ActiveDEMAND
9.6
Maropost

Platform & Infrastructure

ActiveDEMAND
9.6
Maropost
API
ActiveDEMAND
9.0
Maropost
Role-based workflow & approvals
ActiveDEMAND
9.0
Maropost
Customizability
ActiveDEMAND
9.6
Maropost
Integration with Salesforce.com
ActiveDEMAND
10.0
Maropost
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Maropost
Integration with SugarCRM
ActiveDEMAND
10.0
Maropost

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • Support was a big issue for us. Our last provider was lacking in this area. My favorite part of Maropost is the on-line chat. I thought it was just a novelty at first - but we use it all the time. Part of that reason is that we are still new - we asked for our work to be checked when we set up something new. Never hurts to have more eyes!
  • Again Support. Our implementation team has been available to us from day one and are still available for our stupid user questions! It's nice to have that back up.
  • Ease of use. We had every member of our team review the possible ESPs. Maropost would not have been chosen if the system had been difficult to navigate. We love how simple it is.
  • Feedback - think something can be better in the Maropost system? Send an email with your suggestion and be amazed when it's implemented a few days or weeks down the road.
Amy Kelly profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • We are only 2 months into this product, so we have really just been using the basics. Daily emails, a few tests and we will be testing with personalization soon. We got this product up and running pretty quick. The only complaint I heard from our IT department was an issue transferring our large list. 1.2 million and this was resolved quickly.
Amy Kelly profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
Amy Kelly profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Increased efficiency has allowed us to free up our designer for other projects. This is a big plus!
  • I've mentioned customer support already - but I can't tell you how important that is to us. Not waiting days for an answer helps keep things moving forward.
Amy Kelly profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Maropost

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Maropost Editions & Modules
Maropost
Additional Pricing Details