What users are saying about
4 Ratings
9 Ratings
4 Ratings
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Score 5 out of 100
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5.1 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Maropost

Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
Nicholas Kouvatsos | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Maropost
7.2
WYSIWYG email editor
ActiveDEMAND
9.2
Maropost
7.6
Dynamic content
ActiveDEMAND
9.6
Maropost
8.4
Ability to test dynamic content
ActiveDEMAND
9.6
Maropost
6.0
Landing pages
ActiveDEMAND
9.0
Maropost
8.4
A/B testing
ActiveDEMAND
9.6
Maropost
7.7
Mobile optimization
ActiveDEMAND
9.6
Maropost
9.1
Email deliverability reporting
ActiveDEMAND
9.6
Maropost
5.9
List management
ActiveDEMAND
9.2
Maropost
6.0
Triggered drip sequences
ActiveDEMAND
9.6
Maropost
6.1

Lead Management

ActiveDEMAND
9.0
Maropost
Lead nurturing
ActiveDEMAND
9.6
Maropost
Lead scoring and grading
ActiveDEMAND
9.0
Maropost
Data quality management
ActiveDEMAND
8.6
Maropost
Automated sales alerts and tasks
ActiveDEMAND
8.6
Maropost

Campaign Management

ActiveDEMAND
9.4
Maropost
Calendaring
ActiveDEMAND
9.6
Maropost
Event/webinar marketing
ActiveDEMAND
9.2
Maropost

Social Media Marketing

ActiveDEMAND
8.6
Maropost
Social sharing and campaigns
ActiveDEMAND
8.6
Maropost
Social profile integration
ActiveDEMAND
8.6
Maropost

Reporting & Analytics

ActiveDEMAND
9.2
Maropost
7.6
Dashboards
ActiveDEMAND
8.8
Maropost
5.6
Standard reports
ActiveDEMAND
9.2
Maropost
9.0
Custom reports
ActiveDEMAND
9.6
Maropost
8.1

Platform & Infrastructure

ActiveDEMAND
9.6
Maropost
API
ActiveDEMAND
9.0
Maropost
Role-based workflow & approvals
ActiveDEMAND
9.0
Maropost
Customizability
ActiveDEMAND
9.6
Maropost
Integration with Salesforce.com
ActiveDEMAND
10.0
Maropost
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Maropost
Integration with SugarCRM
ActiveDEMAND
10.0
Maropost

Pre-Send Testing

ActiveDEMAND
Maropost
9.9
URL Validation
ActiveDEMAND
Maropost
10.0
Link Tracking
ActiveDEMAND
Maropost
10.0
Image Validation
ActiveDEMAND
Maropost
10.0
Inbox Display
ActiveDEMAND
Maropost
10.0
Email Accessibility Tools
ActiveDEMAND
Maropost
9.6
Spelling and Grammar Check
ActiveDEMAND
Maropost
10.0
Spam Testing
ActiveDEMAND
Maropost
10.0
Email Previews
ActiveDEMAND
Maropost
9.6

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Maropost

  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Maropost

  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
Michael Rozbruch | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Maropost

Maropost 2.0
Based on 1 answer
Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Maropost

Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
Amy Kelly | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Maropost

  • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
  • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Maropost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Maropost Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Maropost
5.1

Support Rating

ActiveDEMAND
Maropost
2.0

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