What users are saying about
4 Ratings
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Score 5.1 out of 100
30 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is very well suited for situations where an organization wants to manage the customer information that it has gathered and share it all across the entire organization so that it is unified and integrated. Microsoft Dynamics 365 Marketing is less suited to smaller organizations that do not have a need for such a complex marketing platform.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Microsoft Dynamics 365 Marketing
WYSIWYG email editor
ActiveDEMAND
9.2
Microsoft Dynamics 365 Marketing
Dynamic content
ActiveDEMAND
9.6
Microsoft Dynamics 365 Marketing
Ability to test dynamic content
ActiveDEMAND
9.6
Microsoft Dynamics 365 Marketing
Landing pages
ActiveDEMAND
9.0
Microsoft Dynamics 365 Marketing
A/B testing
ActiveDEMAND
9.6
Microsoft Dynamics 365 Marketing
Mobile optimization
ActiveDEMAND
9.6
Microsoft Dynamics 365 Marketing
Email deliverability reporting
ActiveDEMAND
9.6
Microsoft Dynamics 365 Marketing
List management
ActiveDEMAND
9.2
Microsoft Dynamics 365 Marketing
Triggered drip sequences
ActiveDEMAND
9.6
Microsoft Dynamics 365 Marketing

Lead Management

ActiveDEMAND
9.0
Microsoft Dynamics 365 Marketing
Lead nurturing
ActiveDEMAND
9.6
Microsoft Dynamics 365 Marketing
Lead scoring and grading
ActiveDEMAND
9.0
Microsoft Dynamics 365 Marketing
Data quality management
ActiveDEMAND
8.6
Microsoft Dynamics 365 Marketing
Automated sales alerts and tasks
ActiveDEMAND
8.6
Microsoft Dynamics 365 Marketing

Campaign Management

ActiveDEMAND
9.4
Microsoft Dynamics 365 Marketing
Calendaring
ActiveDEMAND
9.6
Microsoft Dynamics 365 Marketing
Event/webinar marketing
ActiveDEMAND
9.2
Microsoft Dynamics 365 Marketing

Social Media Marketing

ActiveDEMAND
8.6
Microsoft Dynamics 365 Marketing
Social sharing and campaigns
ActiveDEMAND
8.6
Microsoft Dynamics 365 Marketing
Social profile integration
ActiveDEMAND
8.6
Microsoft Dynamics 365 Marketing

Reporting & Analytics

ActiveDEMAND
9.2
Microsoft Dynamics 365 Marketing
Dashboards
ActiveDEMAND
8.8
Microsoft Dynamics 365 Marketing
Standard reports
ActiveDEMAND
9.2
Microsoft Dynamics 365 Marketing
Custom reports
ActiveDEMAND
9.6
Microsoft Dynamics 365 Marketing

Platform & Infrastructure

ActiveDEMAND
9.6
Microsoft Dynamics 365 Marketing
API
ActiveDEMAND
9.0
Microsoft Dynamics 365 Marketing
Role-based workflow & approvals
ActiveDEMAND
9.0
Microsoft Dynamics 365 Marketing
Customizability
ActiveDEMAND
9.6
Microsoft Dynamics 365 Marketing
Integration with Salesforce.com
ActiveDEMAND
10.0
Microsoft Dynamics 365 Marketing
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Microsoft Dynamics 365 Marketing
Integration with SugarCRM
ActiveDEMAND
10.0
Microsoft Dynamics 365 Marketing

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • Segmentation
  • Lead Scoring
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.
Kimberly Yolitz | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 1.0
Based on 1 answer
I wouldn't even think of renewing our use of Marketing 365. It's worthless
Anonymous | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 5.5
Based on 2 answers
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
Anonymous | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 6.5
Based on 3 answers
Very reliable
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Kimberly Yolitz | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Microsoft Dynamics 365 Marketing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Microsoft Dynamics 365 Marketing Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Microsoft Dynamics 365 Marketing
6.5

Likelihood to Renew

ActiveDEMAND
Microsoft Dynamics 365 Marketing
1.0

Usability

ActiveDEMAND
Microsoft Dynamics 365 Marketing
5.5

Support Rating

ActiveDEMAND
Microsoft Dynamics 365 Marketing
6.5

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