What users are saying about
5 Ratings
5 Ratings
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Score 9 out of 100
3 Ratings
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Score 6.5 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.5

ActiveDEMAND

95%
4.0

MindFire Studio

40%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
2.0
20%
1 Rating

Dynamic content

9.6
96%
2 Ratings
N/A
0 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
3.0
30%
1 Rating

Landing pages

9.0
90%
2 Ratings
4.0
40%
1 Rating

A/B testing

9.6
96%
2 Ratings
N/A
0 Ratings

Mobile optimization

9.6
96%
2 Ratings
N/A
0 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
N/A
0 Ratings

List management

9.2
92%
2 Ratings
5.0
50%
1 Rating

Triggered drip sequences

9.6
96%
2 Ratings
6.0
60%
1 Rating

Lead Management

9.0

ActiveDEMAND

90%
5.3

MindFire Studio

53%
ActiveDEMAND ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
5.0
50%
1 Rating

Lead scoring and grading

9.0
90%
2 Ratings
6.0
60%
1 Rating

Data quality management

8.6
86%
2 Ratings
5.0
50%
1 Rating

Automated sales alerts and tasks

8.6
86%
2 Ratings
5.0
50%
1 Rating

Campaign Management

9.4

ActiveDEMAND

94%
5.0

MindFire Studio

50%
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
6.0
60%
1 Rating

Event/webinar marketing

9.2
92%
2 Ratings
4.0
40%
1 Rating

Social Media Marketing

8.6

ActiveDEMAND

86%
4.0

MindFire Studio

40%
ActiveDEMAND ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
4.0
40%
1 Rating

Social profile integration

8.6
86%
2 Ratings
4.0
40%
1 Rating

Reporting & Analytics

9.2

ActiveDEMAND

92%
6.0

MindFire Studio

60%
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.8
88%
2 Ratings
6.0
60%
1 Rating

Standard reports

9.2
92%
2 Ratings
N/A
0 Ratings

Custom reports

9.6
96%
2 Ratings
N/A
0 Ratings

Platform & Infrastructure

9.6

ActiveDEMAND

96%
4.3

MindFire Studio

43%
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
4.0
40%
1 Rating

Role-based workflow & approvals

9.0
90%
1 Rating
5.0
50%
1 Rating

Customizability

9.6
96%
2 Ratings
4.0
40%
1 Rating

Integration with Salesforce.com

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
5.0

MindFire Studio

50%
1 Rating

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review

MindFireInc

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Read full review

Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review

MindFireInc

  • Mindfire provides a direct correlation to a print piece.
Read full review

Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Read full review

MindFireInc

  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Read full review

Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

MindFire Studio

Starting Price

Editions & Modules

MindFire Studio editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Alternatives Considered

    JumpDEMAND Inc.

    Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
    Read full review

    MindFireInc

    Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
    Read full review

    Return on Investment

    JumpDEMAND Inc.

    • Simplified email marketing and event management
    • Better tracking of leads
    • Better intelligence about which initiatives are working well and where future opportunities lie
    • Less reliant on IT department/third party to execute our online marketing
    Read full review

    MindFireInc

    • It has been a neutral experience
    Read full review

    Screenshots

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