What users are saying about
4 Ratings
4 Ratings
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Score 5 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.4 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

MindFire Studio

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
MindFire Studio
5.2
WYSIWYG email editor
ActiveDEMAND
9.2
MindFire Studio
2.0
Dynamic content
ActiveDEMAND
9.6
MindFire Studio
Ability to test dynamic content
ActiveDEMAND
9.6
MindFire Studio
3.0
Landing pages
ActiveDEMAND
9.0
MindFire Studio
4.7
A/B testing
ActiveDEMAND
9.6
MindFire Studio
Mobile optimization
ActiveDEMAND
9.6
MindFire Studio
Email deliverability reporting
ActiveDEMAND
9.6
MindFire Studio
10.0
List management
ActiveDEMAND
9.2
MindFire Studio
5.4
Triggered drip sequences
ActiveDEMAND
9.6
MindFire Studio
6.0

Lead Management

ActiveDEMAND
9.0
MindFire Studio
5.3
Lead nurturing
ActiveDEMAND
9.6
MindFire Studio
5.0
Lead scoring and grading
ActiveDEMAND
9.0
MindFire Studio
6.0
Data quality management
ActiveDEMAND
8.6
MindFire Studio
5.0
Automated sales alerts and tasks
ActiveDEMAND
8.6
MindFire Studio
5.0

Campaign Management

ActiveDEMAND
9.4
MindFire Studio
5.0
Calendaring
ActiveDEMAND
9.6
MindFire Studio
6.0
Event/webinar marketing
ActiveDEMAND
9.2
MindFire Studio
4.0

Social Media Marketing

ActiveDEMAND
8.6
MindFire Studio
4.0
Social sharing and campaigns
ActiveDEMAND
8.6
MindFire Studio
4.0
Social profile integration
ActiveDEMAND
8.6
MindFire Studio
4.0

Reporting & Analytics

ActiveDEMAND
9.2
MindFire Studio
6.0
Dashboards
ActiveDEMAND
8.8
MindFire Studio
6.0
Standard reports
ActiveDEMAND
9.2
MindFire Studio
Custom reports
ActiveDEMAND
9.6
MindFire Studio

Platform & Infrastructure

ActiveDEMAND
9.6
MindFire Studio
4.3
API
ActiveDEMAND
9.0
MindFire Studio
4.0
Role-based workflow & approvals
ActiveDEMAND
9.0
MindFire Studio
5.0
Customizability
ActiveDEMAND
9.6
MindFire Studio
4.0
Integration with Salesforce.com
ActiveDEMAND
10.0
MindFire Studio
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
MindFire Studio
Integration with SugarCRM
ActiveDEMAND
10.0
MindFire Studio

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

MindFire Studio

  • PURL creation was super easy. You don't need to know much about web development in order to create a PURL with this tool.
  • Sending emails was eh. It worked but wasn't anything special.
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

MindFire Studio

  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

MindFire Studio

From my experience MindFire Studio is one of the easiest tools to use and need very little web development knowledge in order to use it.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

MindFire Studio

  • It has been a neutral experience
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

MindFire Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MindFire Studio Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
MindFire Studio
4.9

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