What users are saying about

ActiveDEMAND

3 Ratings

Mindmatrix

1 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Mindmatrix

1 Ratings
Score 1.8 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Mindmatrix

I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Mindmatrix
2.6
WYSIWYG email editor
ActiveDEMAND
9.2
Mindmatrix
1.0
Dynamic content
ActiveDEMAND
9.6
Mindmatrix
1.8
Ability to test dynamic content
ActiveDEMAND
9.6
Mindmatrix
1.8
Landing pages
ActiveDEMAND
9.0
Mindmatrix
4.5
A/B testing
ActiveDEMAND
9.6
Mindmatrix
3.6
Mobile optimization
ActiveDEMAND
9.6
Mindmatrix
Email deliverability
ActiveDEMAND
9.6
Mindmatrix
2.7
List management
ActiveDEMAND
9.2
Mindmatrix
3.6
Triggered drip sequences
ActiveDEMAND
9.6
Mindmatrix
1.8

Lead Management

ActiveDEMAND
9.0
Mindmatrix
3.9
Lead nurturing
ActiveDEMAND
9.6
Mindmatrix
3.6
Lead scoring and grading
ActiveDEMAND
9.0
Mindmatrix
5.5
Data quality management
ActiveDEMAND
8.6
Mindmatrix
Automated sales alerts and tasks
ActiveDEMAND
8.6
Mindmatrix
2.7

Campaign Management

ActiveDEMAND
9.4
Mindmatrix
Calendaring
ActiveDEMAND
9.6
Mindmatrix
Event/webinar marketing
ActiveDEMAND
9.2
Mindmatrix

Social Media Marketing

ActiveDEMAND
8.6
Mindmatrix
5.0
Social sharing and campaigns
ActiveDEMAND
8.6
Mindmatrix
5.5
Social profile integration
ActiveDEMAND
8.6
Mindmatrix
4.5

Reporting & Analytics

ActiveDEMAND
9.2
Mindmatrix
5.0
Dashboards
ActiveDEMAND
8.8
Mindmatrix
5.5
Standard reports
ActiveDEMAND
9.2
Mindmatrix
4.5
Custom reports
ActiveDEMAND
9.6
Mindmatrix

Platform & Infrastructure

ActiveDEMAND
9.6
Mindmatrix
1.4
API
ActiveDEMAND
9.0
Mindmatrix
1.0
Role-based workflow & approvals
ActiveDEMAND
9.0
Mindmatrix
1.8
Customizability
ActiveDEMAND
9.6
Mindmatrix
1.8
Integration with Salesforce.com
ActiveDEMAND
10.0
Mindmatrix
1.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Mindmatrix
Integration with SugarCRM
ActiveDEMAND
10.0
Mindmatrix

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Drip campaigns ready to go for several Industries
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Navigation is confusing, not intuitive.
  • Creating and changing users must be done by a ticketing request.
  • Horrific support, all email and overseas, rarely talk to anyone.
  • There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
  • There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Mindmatrix1.0
Based on 1 answer
There are a lot of bugs and poor design in this product.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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I selected Mindmatrix solely based on the content they had available for our vertical.
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Mindmatrix

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mindmatrix Editions & Modules
Mindmatrix
Additional Pricing Details