What users are saying about
4 Ratings
2 Ratings
4 Ratings
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Score 5 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Mindmatrix

I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Mindmatrix
2.6
WYSIWYG email editor
ActiveDEMAND
9.2
Mindmatrix
1.0
Dynamic content
ActiveDEMAND
9.6
Mindmatrix
1.8
Ability to test dynamic content
ActiveDEMAND
9.6
Mindmatrix
1.8
Landing pages
ActiveDEMAND
9.0
Mindmatrix
4.5
A/B testing
ActiveDEMAND
9.6
Mindmatrix
3.6
Mobile optimization
ActiveDEMAND
9.6
Mindmatrix
Email deliverability reporting
ActiveDEMAND
9.6
Mindmatrix
2.7
List management
ActiveDEMAND
9.2
Mindmatrix
3.6
Triggered drip sequences
ActiveDEMAND
9.6
Mindmatrix
1.8

Lead Management

ActiveDEMAND
9.0
Mindmatrix
3.9
Lead nurturing
ActiveDEMAND
9.6
Mindmatrix
3.6
Lead scoring and grading
ActiveDEMAND
9.0
Mindmatrix
5.5
Data quality management
ActiveDEMAND
8.6
Mindmatrix
Automated sales alerts and tasks
ActiveDEMAND
8.6
Mindmatrix
2.7

Campaign Management

ActiveDEMAND
9.4
Mindmatrix
Calendaring
ActiveDEMAND
9.6
Mindmatrix
Event/webinar marketing
ActiveDEMAND
9.2
Mindmatrix

Social Media Marketing

ActiveDEMAND
8.6
Mindmatrix
5.0
Social sharing and campaigns
ActiveDEMAND
8.6
Mindmatrix
5.5
Social profile integration
ActiveDEMAND
8.6
Mindmatrix
4.5

Reporting & Analytics

ActiveDEMAND
9.2
Mindmatrix
5.0
Dashboards
ActiveDEMAND
8.8
Mindmatrix
5.5
Standard reports
ActiveDEMAND
9.2
Mindmatrix
4.5
Custom reports
ActiveDEMAND
9.6
Mindmatrix

Platform & Infrastructure

ActiveDEMAND
9.6
Mindmatrix
1.4
API
ActiveDEMAND
9.0
Mindmatrix
1.0
Role-based workflow & approvals
ActiveDEMAND
9.0
Mindmatrix
1.8
Customizability
ActiveDEMAND
9.6
Mindmatrix
1.8
Integration with Salesforce.com
ActiveDEMAND
10.0
Mindmatrix
1.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Mindmatrix
Integration with SugarCRM
ActiveDEMAND
10.0
Mindmatrix

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Mindmatrix

  • Drip campaigns ready to go for several Industries
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Mindmatrix

  • Navigation is confusing, not intuitive.
  • Creating and changing users must be done by a ticketing request.
  • Horrific support, all email and overseas, rarely talk to anyone.
  • There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
  • There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Mindmatrix

Mindmatrix 1.0
Based on 1 answer
There are a lot of bugs and poor design in this product.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Mindmatrix

I selected Mindmatrix solely based on the content they had available for our vertical.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Mindmatrix

  • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Mindmatrix

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mindmatrix Editions & Modules

Edition
Sales Enablement for Direct Sales$301
Sales Enablement for Channel/Reps$151
Sales Enablement for Franchisers and Retailers$151
Sales Enablement for Multi Channel EnterpriseContact sales team
  1. per user/per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Mindmatrix
1.8

Likelihood to Renew

ActiveDEMAND
Mindmatrix
1.0

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