What users are saying about
5 Ratings
3 Ratings
5 Ratings
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Score 9 out of 100
3 Ratings
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Score 8.3 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Reporting & Analytics, Platform & Infrastructure
  • Mindmatrix ranks higher in 1 feature set: Social Media Marketing

Email & Online Marketing

9.5

ActiveDEMAND

95%
9.0

Mindmatrix

90%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
9.0
90%
2 Ratings

Dynamic content

9.6
96%
2 Ratings
9.0
90%
2 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
9.0
90%
2 Ratings

Landing pages

9.0
90%
2 Ratings
9.0
90%
2 Ratings

A/B testing

9.6
96%
2 Ratings
9.0
90%
2 Ratings

Mobile optimization

9.6
96%
2 Ratings
9.0
90%
1 Rating

Email deliverability reporting

9.6
96%
4 Ratings
9.0
90%
3 Ratings

List management

9.2
92%
2 Ratings
9.0
90%
2 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
9.0
90%
2 Ratings

Lead Management

9.0

ActiveDEMAND

90%
7.4

Mindmatrix

74%
ActiveDEMAND ranks higher in 3/4 features

Lead nurturing

9.6
96%
2 Ratings
9.0
90%
2 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
9.0
90%
2 Ratings

Data quality management

8.6
86%
2 Ratings
9.0
90%
1 Rating

Automated sales alerts and tasks

8.6
86%
2 Ratings
2.7
27%
1 Rating

Campaign Management

9.4

ActiveDEMAND

94%
9.0

Mindmatrix

90%
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
9.0
90%
1 Rating

Event/webinar marketing

9.2
92%
2 Ratings
9.0
90%
1 Rating

Social Media Marketing

8.6

ActiveDEMAND

86%
9.0

Mindmatrix

90%
Mindmatrix ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
9.0
90%
2 Ratings

Social profile integration

8.6
86%
2 Ratings
9.0
90%
2 Ratings

Reporting & Analytics

9.2

ActiveDEMAND

92%
9.0

Mindmatrix

90%
ActiveDEMAND ranks higher in 2/3 features

Dashboards

8.8
88%
2 Ratings
9.0
90%
2 Ratings

Standard reports

9.2
92%
2 Ratings
9.0
90%
2 Ratings

Custom reports

9.6
96%
2 Ratings
9.0
90%
1 Rating

Platform & Infrastructure

9.6

ActiveDEMAND

96%
9.0

Mindmatrix

90%
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
9.0
90%
2 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
9.0
90%
2 Ratings

Customizability

9.6
96%
2 Ratings
9.0
90%
2 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
9.0
90%
2 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
9.0
90%
1 Rating

Integration with SugarCRM

10.0
100%
1 Rating
9.0
90%
1 Rating

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
9.0

Mindmatrix

90%
2 Ratings

Likelihood to Renew

ActiveDEMAND

N/A
0 Ratings
1.0

Mindmatrix

10%
1 Rating

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Mindmatrix

With very good options to access all relevant customer and prospect data for efficient follow-up. Without relying on an outside agency, the sales team can produce and personalize sales brochures, materials and collateral with dynamic personalization and branding. You can track your website usage, the number of visits, and the ratio of marketing emails that open both new leads and existing customers.
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Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
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Mindmatrix

  • Drip campaigns ready to go for several Industries
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Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Mindmatrix

  • Mindmatrix still has room for improvement when it comes to its agility
  • For professional writing, blog posts need to be optimized.
  • Although the procedure for producing and managing assets such as templates and lists is complex, it can be simplified.
  • Does not include event management support.
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Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Mindmatrix

Starting Price

$325 per month

Editions & Modules

Mindmatrix editions and modules pricing
EditionModules
Sales Enablement for Direct Sales301
Sales Enablement for Channel/Reps152
Sales Enablement for Franchisers and Retailers153
Sales Enablement for Multi Channel EnterpriseContact sales team4

Footnotes

  1. per user/per month
  2. per user/per month
  3. per user/per month
  4. none

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

JumpDEMAND Inc.

No answers on this topic

Mindmatrix

There are a lot of bugs and poor design in this product.
Read full review

Alternatives Considered

JumpDEMAND Inc.

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Read full review

Mindmatrix

To fully support your sales and marketing teams, Mindmatrix combines partner relationship management (PRM), channel marketing, asset management, sales enablement, and marketing automation.
Read full review

Return on Investment

JumpDEMAND Inc.

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Read full review

Mindmatrix

  • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
Read full review

Screenshots

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