What users are saying about
4 Ratings
5 Ratings
4 Ratings
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Score 5 out of 100
5 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

MoEngage

MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
MoEngage
WYSIWYG email editor
ActiveDEMAND
9.2
MoEngage
Dynamic content
ActiveDEMAND
9.6
MoEngage
Ability to test dynamic content
ActiveDEMAND
9.6
MoEngage
Landing pages
ActiveDEMAND
9.0
MoEngage
A/B testing
ActiveDEMAND
9.6
MoEngage
Mobile optimization
ActiveDEMAND
9.6
MoEngage
Email deliverability reporting
ActiveDEMAND
9.6
MoEngage
List management
ActiveDEMAND
9.2
MoEngage
Triggered drip sequences
ActiveDEMAND
9.6
MoEngage

Lead Management

ActiveDEMAND
9.0
MoEngage
Lead nurturing
ActiveDEMAND
9.6
MoEngage
Lead scoring and grading
ActiveDEMAND
9.0
MoEngage
Data quality management
ActiveDEMAND
8.6
MoEngage
Automated sales alerts and tasks
ActiveDEMAND
8.6
MoEngage

Campaign Management

ActiveDEMAND
9.4
MoEngage
Calendaring
ActiveDEMAND
9.6
MoEngage
Event/webinar marketing
ActiveDEMAND
9.2
MoEngage

Social Media Marketing

ActiveDEMAND
8.6
MoEngage
Social sharing and campaigns
ActiveDEMAND
8.6
MoEngage
Social profile integration
ActiveDEMAND
8.6
MoEngage

Reporting & Analytics

ActiveDEMAND
9.2
MoEngage
Dashboards
ActiveDEMAND
8.8
MoEngage
Standard reports
ActiveDEMAND
9.2
MoEngage
Custom reports
ActiveDEMAND
9.6
MoEngage

Platform & Infrastructure

ActiveDEMAND
9.6
MoEngage
API
ActiveDEMAND
9.0
MoEngage
Role-based workflow & approvals
ActiveDEMAND
9.0
MoEngage
Customizability
ActiveDEMAND
9.6
MoEngage
Integration with Salesforce.com
ActiveDEMAND
10.0
MoEngage
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
MoEngage
Integration with SugarCRM
ActiveDEMAND
10.0
MoEngage

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

MoEngage

  • Basic use cases of Push Notifcation and Email enablement
  • Scheduling certain events with an API, as we have more APIs it's become very useful
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

MoEngage

  • Attribution
  • Onboarding could be faster
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

MoEngage

MoEngage 2.0
Based on 1 answer
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
Anonymous | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

MoEngage

MoEngage 8.0
Based on 1 answer
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

MoEngage

Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

MoEngage

  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

MoEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$1000

MoEngage Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
MoEngage
8.6

Likelihood to Renew

ActiveDEMAND
MoEngage
2.0

Support Rating

ActiveDEMAND
MoEngage
8.0

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