What users are saying about
5 Ratings
29 Ratings
5 Ratings
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Score 9 out of 100
29 Ratings
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Score 8.1 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.5

ActiveDEMAND

95%
7.1

Net-Results

71%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
7.0
70%
21 Ratings

Dynamic content

9.6
96%
2 Ratings
7.2
72%
14 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
7.3
73%
11 Ratings

Landing pages

9.0
90%
2 Ratings
7.0
70%
19 Ratings

A/B testing

9.6
96%
2 Ratings
6.3
63%
11 Ratings

Mobile optimization

9.6
96%
2 Ratings
5.0
50%
22 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
8.0
80%
46 Ratings

List management

9.2
92%
2 Ratings
7.0
70%
22 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
8.6
86%
18 Ratings

Lead Management

9.0

ActiveDEMAND

90%
7.6

Net-Results

76%
ActiveDEMAND ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
8.5
85%
18 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
8.4
84%
18 Ratings

Data quality management

8.6
86%
2 Ratings
5.0
50%
18 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
8.6
86%
16 Ratings

Campaign Management

9.4

ActiveDEMAND

94%
7.5

Net-Results

75%
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
7.9
79%
9 Ratings

Event/webinar marketing

9.2
92%
2 Ratings
7.0
70%
15 Ratings

Social Media Marketing

8.6

ActiveDEMAND

86%
6.9

Net-Results

69%
ActiveDEMAND ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
7.0
70%
7 Ratings

Social profile integration

8.6
86%
2 Ratings
6.7
67%
7 Ratings

Reporting & Analytics

9.2

ActiveDEMAND

92%
6.3

Net-Results

63%
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.8
88%
2 Ratings
7.0
70%
21 Ratings

Standard reports

9.2
92%
2 Ratings
6.0
60%
22 Ratings

Custom reports

9.6
96%
2 Ratings
6.0
60%
19 Ratings

Platform & Infrastructure

9.6

ActiveDEMAND

96%
7.5

Net-Results

75%
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
7.0
70%
15 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
8.0
80%
8 Ratings

Customizability

9.6
96%
2 Ratings
7.0
70%
19 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
7.9
79%
9 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
7.0
70%
3 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
8.1
81%
7 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
8.0

Net-Results

80%
25 Ratings

Likelihood to Renew

ActiveDEMAND

N/A
0 Ratings
9.0

Net-Results

90%
4 Ratings

Usability

ActiveDEMAND

N/A
0 Ratings
7.5

Net-Results

75%
3 Ratings

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Net-Results

Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
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Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
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Net-Results

  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
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Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Net-Results

  • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
  • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
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Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Net-Results

Starting Price

$800 Annual agreement, up to 25,000 Contacts or 60,000 Sends

Editions & Modules

Net-Results editions and modules pricing
EditionModules
One Price Full Platform$8001

Footnotes

  1. Annual agreement, up to 25,000 Contacts or 60,000 Sends

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.

Likelihood to Renew

JumpDEMAND Inc.

No answers on this topic

Net-Results

Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
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Usability

JumpDEMAND Inc.

No answers on this topic

Net-Results

Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
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Alternatives Considered

JumpDEMAND Inc.

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
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Net-Results

We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
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Return on Investment

JumpDEMAND Inc.

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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Net-Results

  • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
  • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
  • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
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