What users are saying about
4 Ratings
29 Ratings
4 Ratings
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Score 5 out of 100
29 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Net-Results

Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
Kris Patel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Net-Results
7.1
WYSIWYG email editor
ActiveDEMAND
9.2
Net-Results
7.0
Dynamic content
ActiveDEMAND
9.6
Net-Results
7.2
Ability to test dynamic content
ActiveDEMAND
9.6
Net-Results
7.3
Landing pages
ActiveDEMAND
9.0
Net-Results
7.0
A/B testing
ActiveDEMAND
9.6
Net-Results
6.3
Mobile optimization
ActiveDEMAND
9.6
Net-Results
5.0
Email deliverability reporting
ActiveDEMAND
9.6
Net-Results
8.0
List management
ActiveDEMAND
9.2
Net-Results
7.0
Triggered drip sequences
ActiveDEMAND
9.6
Net-Results
8.6

Lead Management

ActiveDEMAND
9.0
Net-Results
7.6
Lead nurturing
ActiveDEMAND
9.6
Net-Results
8.5
Lead scoring and grading
ActiveDEMAND
9.0
Net-Results
8.4
Data quality management
ActiveDEMAND
8.6
Net-Results
5.0
Automated sales alerts and tasks
ActiveDEMAND
8.6
Net-Results
8.6

Campaign Management

ActiveDEMAND
9.4
Net-Results
7.5
Calendaring
ActiveDEMAND
9.6
Net-Results
7.9
Event/webinar marketing
ActiveDEMAND
9.2
Net-Results
7.0

Social Media Marketing

ActiveDEMAND
8.6
Net-Results
6.9
Social sharing and campaigns
ActiveDEMAND
8.6
Net-Results
7.0
Social profile integration
ActiveDEMAND
8.6
Net-Results
6.7

Reporting & Analytics

ActiveDEMAND
9.2
Net-Results
6.3
Dashboards
ActiveDEMAND
8.8
Net-Results
7.0
Standard reports
ActiveDEMAND
9.2
Net-Results
6.0
Custom reports
ActiveDEMAND
9.6
Net-Results
6.0

Platform & Infrastructure

ActiveDEMAND
9.6
Net-Results
7.5
API
ActiveDEMAND
9.0
Net-Results
7.0
Role-based workflow & approvals
ActiveDEMAND
9.0
Net-Results
8.0
Customizability
ActiveDEMAND
9.6
Net-Results
7.0
Integration with Salesforce.com
ActiveDEMAND
10.0
Net-Results
7.9
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Net-Results
7.0
Integration with SugarCRM
ActiveDEMAND
10.0
Net-Results
8.1

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Net-Results

  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
Ken Barber | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Net-Results

  • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
  • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
Christine Magnuson | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Net-Results

Net-Results 9.0
Based on 4 answers
Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
Megan Sheehan | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Net-Results

Net-Results 7.5
Based on 3 answers
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
Lee Germeroth | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Net-Results

We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
Todd Last | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Net-Results

  • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
  • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
  • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
Gregory Smith | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Net-Results

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Net-Results Editions & Modules

Edition
One Price Full Platform$8001
  1. Annual agreement, up to 25,000 Contacts or 60,000 Sends
Additional Pricing Details
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Net-Results
8.0

Likelihood to Renew

ActiveDEMAND
Net-Results
9.0

Usability

ActiveDEMAND
Net-Results
7.5

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