What users are saying about

ActiveDEMAND

3 Ratings

Net-Results

28 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Net-Results

28 Ratings
Score 9 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Net-Results

It's great for a small to medium-sized marketing team. We manage it with just a two person marketing staff. It also works well with the Professional version of Salesforce. It works well for moderately skilled marketers, meaning ones that might not have previous marketing automation experience or lots of digital experience. The other options are much more complex. Hope that helps!
Ken Barber profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Net-Results
7.8
WYSIWYG email editor
ActiveDEMAND
9.2
Net-Results
8.3
Dynamic content
ActiveDEMAND
9.6
Net-Results
7.2
Ability to test dynamic content
ActiveDEMAND
9.6
Net-Results
7.3
Landing pages
ActiveDEMAND
9.0
Net-Results
7.7
A/B testing
ActiveDEMAND
9.6
Net-Results
6.3
Mobile optimization
ActiveDEMAND
9.6
Net-Results
8.3
Email deliverability
ActiveDEMAND
9.6
Net-Results
8.4
List management
ActiveDEMAND
9.2
Net-Results
8.5
Triggered drip sequences
ActiveDEMAND
9.6
Net-Results
8.6

Lead Management

ActiveDEMAND
9.0
Net-Results
8.4
Lead nurturing
ActiveDEMAND
9.6
Net-Results
8.5
Lead scoring and grading
ActiveDEMAND
9.0
Net-Results
8.4
Data quality management
ActiveDEMAND
8.6
Net-Results
8.3
Automated sales alerts and tasks
ActiveDEMAND
8.6
Net-Results
8.6

Campaign Management

ActiveDEMAND
9.4
Net-Results
8.0
Calendaring
ActiveDEMAND
9.6
Net-Results
7.9
Event/webinar marketing
ActiveDEMAND
9.2
Net-Results
8.0

Social Media Marketing

ActiveDEMAND
8.6
Net-Results
6.9
Social sharing and campaigns
ActiveDEMAND
8.6
Net-Results
7.0
Social profile integration
ActiveDEMAND
8.6
Net-Results
6.7

Reporting & Analytics

ActiveDEMAND
9.2
Net-Results
8.3
Dashboards
ActiveDEMAND
8.8
Net-Results
8.4
Standard reports
ActiveDEMAND
9.2
Net-Results
8.4
Custom reports
ActiveDEMAND
9.6
Net-Results
8.1

Platform & Infrastructure

ActiveDEMAND
9.6
Net-Results
8.0
API
ActiveDEMAND
9.0
Net-Results
8.5
Role-based workflow & approvals
ActiveDEMAND
9.0
Net-Results
8.0
Customizability
ActiveDEMAND
9.6
Net-Results
8.0
Integration with Salesforce.com
ActiveDEMAND
10.0
Net-Results
7.9
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Net-Results
7.7
Integration with SugarCRM
ActiveDEMAND
10.0
Net-Results
8.1

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
Ken Barber profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • Every marketing automation provider can work on their on-screen help and documentation for regular and complex tasks. They could explain how their Include/Exclude logic works for complex scenarios. Luckily Net-Results has free phone and email support, and they respond super quickly.
  • I would like to see an A/B module for both subject lines and body copy. Or maybe I have not found it yet.
  • I would love some built-in engagement tools to add to my site, to get people to fill out.
Ken Barber profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Net-Results9.0
Based on 4 answers
Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
Megan Sheehan profile photo

Usability

No score
No answers yet
No answers on this topic
Net-Results7.5
Based on 3 answers
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
Lee Germeroth profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
Constant Contact was great for what it was. We were wanting to see who was visiting our website and be able to get more leads that way. When we found out that Net-Results offered email marketing as well it made sense to use that. Creating, building and sending the emails to our clients and potential clients is easy to do
Samantha Caldwell profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
  • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
  • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
Gregory Smith profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Net-Results

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Net-Results Editions & Modules
Net-Results
Edition
One Price Full Platform
$8001
1. Annual agreement, up to 25,000 Contacts or 60,000 Sends
Additional Pricing Details
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.