What users are saying about
4 Ratings
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Score 5 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Netcore Smartech

It is the best product for marketing with different channels. Mailing and SMS'ing become easy. Targetted customer engagging. Branding, Campaining with NetCore for business growth. It can manage a huge database of emails, contacts etc. It helps you to schedule your campaigns too. Reporting of the performance of campaigns and brands is great and you can customize too. They provide API's for downloading your database. Before starting with the product you should have a proper training as parts can be cumbersome
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Netcore Smartech
8.7
WYSIWYG email editor
ActiveDEMAND
9.2
Netcore Smartech
9.0
Dynamic content
ActiveDEMAND
9.6
Netcore Smartech
8.5
Ability to test dynamic content
ActiveDEMAND
9.6
Netcore Smartech
9.0
Landing pages
ActiveDEMAND
9.0
Netcore Smartech
A/B testing
ActiveDEMAND
9.6
Netcore Smartech
Mobile optimization
ActiveDEMAND
9.6
Netcore Smartech
Email deliverability reporting
ActiveDEMAND
9.6
Netcore Smartech
8.0
List management
ActiveDEMAND
9.2
Netcore Smartech
8.5
Triggered drip sequences
ActiveDEMAND
9.6
Netcore Smartech
9.0

Lead Management

ActiveDEMAND
9.0
Netcore Smartech
9.0
Lead nurturing
ActiveDEMAND
9.6
Netcore Smartech
9.0
Lead scoring and grading
ActiveDEMAND
9.0
Netcore Smartech
9.0
Data quality management
ActiveDEMAND
8.6
Netcore Smartech
9.0
Automated sales alerts and tasks
ActiveDEMAND
8.6
Netcore Smartech

Campaign Management

ActiveDEMAND
9.4
Netcore Smartech
Calendaring
ActiveDEMAND
9.6
Netcore Smartech
Event/webinar marketing
ActiveDEMAND
9.2
Netcore Smartech

Social Media Marketing

ActiveDEMAND
8.6
Netcore Smartech
Social sharing and campaigns
ActiveDEMAND
8.6
Netcore Smartech
Social profile integration
ActiveDEMAND
8.6
Netcore Smartech

Reporting & Analytics

ActiveDEMAND
9.2
Netcore Smartech
8.0
Dashboards
ActiveDEMAND
8.8
Netcore Smartech
8.0
Standard reports
ActiveDEMAND
9.2
Netcore Smartech
8.0
Custom reports
ActiveDEMAND
9.6
Netcore Smartech
8.0

Platform & Infrastructure

ActiveDEMAND
9.6
Netcore Smartech
7.5
API
ActiveDEMAND
9.0
Netcore Smartech
6.4
Role-based workflow & approvals
ActiveDEMAND
9.0
Netcore Smartech
Customizability
ActiveDEMAND
9.6
Netcore Smartech
8.5
Integration with Salesforce.com
ActiveDEMAND
10.0
Netcore Smartech
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Netcore Smartech
Integration with SugarCRM
ActiveDEMAND
10.0
Netcore Smartech

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Netcore Smartech

  • Multiple features like API, Social media integration, Campaign management, Scheduling Campaigns, Lead Management, Data analytics, Google Apps integration etc. helps for the growth of a business.
  • Email Integration, SMS Integration also connects us with customers on one to one basis.
  • All marketing solution on one platform makes it more useful, we do not have to log in to multiple dashboards for marketing.
  • It's a cloud-based product and can be accessed from anywhere at any time.
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Netcore Smartech

  • It can be tricky while creating campaigns.
  • You will need proper training to utilize the program efficiently.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Netcore Smartech

NetCore Smartech is the most stable product. SMS and email are on a single platform which makes it a better product. It also uses browser notification, push notifications to attract customers to your campaigns. The conversion rates become higher using Netcore Smartech as the percentage of delivered emails. SMS is higher than any other software. It almost delivers instant emails and SMS seeing campaigns rise almost instantly.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Netcore Smartech

  • Customer engagement with multiple options of marketing like mailing, SMS, voice etc. and social media integration.
  • Proper analytics of targeted customers.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Netcore Smartech

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Netcore Smartech Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Netcore Smartech
8.0

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