What users are saying about
4 Ratings
7 Ratings
4 Ratings
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Score 5.1 out of 100
7 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Opal
WYSIWYG email editor
ActiveDEMAND
9.2
Opal
Dynamic content
ActiveDEMAND
9.6
Opal
Ability to test dynamic content
ActiveDEMAND
9.6
Opal
Landing pages
ActiveDEMAND
9.0
Opal
A/B testing
ActiveDEMAND
9.6
Opal
Mobile optimization
ActiveDEMAND
9.6
Opal
Email deliverability reporting
ActiveDEMAND
9.6
Opal
List management
ActiveDEMAND
9.2
Opal
Triggered drip sequences
ActiveDEMAND
9.6
Opal

Lead Management

ActiveDEMAND
9.0
Opal
Lead nurturing
ActiveDEMAND
9.6
Opal
Lead scoring and grading
ActiveDEMAND
9.0
Opal
Data quality management
ActiveDEMAND
8.6
Opal
Automated sales alerts and tasks
ActiveDEMAND
8.6
Opal

Campaign Management

ActiveDEMAND
9.4
Opal
Calendaring
ActiveDEMAND
9.6
Opal
Event/webinar marketing
ActiveDEMAND
9.2
Opal

Social Media Marketing

ActiveDEMAND
8.6
Opal
Social sharing and campaigns
ActiveDEMAND
8.6
Opal
Social profile integration
ActiveDEMAND
8.6
Opal

Reporting & Analytics

ActiveDEMAND
9.2
Opal
Dashboards
ActiveDEMAND
8.8
Opal
Standard reports
ActiveDEMAND
9.2
Opal
Custom reports
ActiveDEMAND
9.6
Opal

Platform & Infrastructure

ActiveDEMAND
9.6
Opal
API
ActiveDEMAND
9.0
Opal
Role-based workflow & approvals
ActiveDEMAND
9.0
Opal
Customizability
ActiveDEMAND
9.6
Opal
Integration with Salesforce.com
ActiveDEMAND
10.0
Opal
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Opal
Integration with SugarCRM
ActiveDEMAND
10.0
Opal

Project Management

ActiveDEMAND
Opal
7.9
Task Management
ActiveDEMAND
Opal
9.1
Gantt Charts
ActiveDEMAND
Opal
9.1
Scheduling
ActiveDEMAND
Opal
9.1
Workflow Automation
ActiveDEMAND
Opal
9.1
Mobile Access
ActiveDEMAND
Opal
1.0
Search
ActiveDEMAND
Opal
9.1
Visual planning tools
ActiveDEMAND
Opal
9.1

Communication

ActiveDEMAND
Opal
6.1
Chat
ActiveDEMAND
Opal
4.5
Notifications
ActiveDEMAND
Opal
9.1
Discussions
ActiveDEMAND
Opal
4.5

File Sharing & Management

ActiveDEMAND
Opal
9.1
Versioning
ActiveDEMAND
Opal
9.1
Video files
ActiveDEMAND
Opal
9.1
Audio files
ActiveDEMAND
Opal
9.1
Document collaboration
ActiveDEMAND
Opal
9.1
Access control
ActiveDEMAND
Opal
9.1

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Opal Editions & Modules

Additional Pricing Details

Rating Summary

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