What users are saying about
3 Ratings
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Top Rated
430 Ratings
3 Ratings
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Score 10 out of 101

Oracle Eloqua

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Top Rated
430 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Oracle Eloqua

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Oracle Eloqua
7.4
WYSIWYG email editor
ActiveDEMAND
9.2
Oracle Eloqua
6.6
Dynamic content
ActiveDEMAND
9.6
Oracle Eloqua
7.6
Ability to test dynamic content
ActiveDEMAND
9.6
Oracle Eloqua
6.8
Landing pages
ActiveDEMAND
9.0
Oracle Eloqua
7.0
A/B testing
ActiveDEMAND
9.6
Oracle Eloqua
6.8
Mobile optimization
ActiveDEMAND
9.6
Oracle Eloqua
6.8
Email deliverability
ActiveDEMAND
9.6
Oracle Eloqua
8.2
List management
ActiveDEMAND
9.2
Oracle Eloqua
8.1
Triggered drip sequences
ActiveDEMAND
9.6
Oracle Eloqua
8.5

Lead Management

ActiveDEMAND
9.0
Oracle Eloqua
7.5
Lead nurturing
ActiveDEMAND
9.6
Oracle Eloqua
7.8
Lead scoring and grading
ActiveDEMAND
9.0
Oracle Eloqua
7.5
Data quality management
ActiveDEMAND
8.6
Oracle Eloqua
7.2
Automated sales alerts and tasks
ActiveDEMAND
8.6
Oracle Eloqua
7.3

Campaign Management

ActiveDEMAND
9.4
Oracle Eloqua
6.9
Calendaring
ActiveDEMAND
9.6
Oracle Eloqua
6.5
Event/webinar marketing
ActiveDEMAND
9.2
Oracle Eloqua
7.2

Social Media Marketing

ActiveDEMAND
8.6
Oracle Eloqua
6.6
Social sharing and campaigns
ActiveDEMAND
8.6
Oracle Eloqua
6.5
Social profile integration
ActiveDEMAND
8.6
Oracle Eloqua
6.7

Reporting & Analytics

ActiveDEMAND
9.2
Oracle Eloqua
7.2
Dashboards
ActiveDEMAND
8.8
Oracle Eloqua
7.1
Standard reports
ActiveDEMAND
9.2
Oracle Eloqua
7.3
Custom reports
ActiveDEMAND
9.6
Oracle Eloqua
7.3

Platform & Infrastructure

ActiveDEMAND
9.6
Oracle Eloqua
7.3
API
ActiveDEMAND
9.0
Oracle Eloqua
7.4
Role-based workflow & approvals
ActiveDEMAND
9.0
Oracle Eloqua
7.2
Customizability
ActiveDEMAND
9.6
Oracle Eloqua
7.3
Integration with Salesforce.com
ActiveDEMAND
10.0
Oracle Eloqua
8.1
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Oracle Eloqua
6.9
Integration with SugarCRM
ActiveDEMAND
10.0
Oracle Eloqua
7.2

Pros

ActiveDEMAND

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available

Oracle Eloqua

  • Having used several platforms, I have found that Eloqua is a great tool for Marketers. It really shines in a B2B environment where e-commerce is not the goal, but controlled communication is the main goal.
  • Eloqua has one of the best form processing controls that are simple to use but powerful. Its form front-end development tools have much to desire for modern forms and progressive profiling, but having skilled HTML and JavaScript folks can overcome this issue.
  • Eloqua's Campaign canvas is extremely powerful yet easy for mildly skilled marketing teams to use and create complex engagement tracks.
Brad Dunzer profile photo

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available

Oracle Eloqua

  • Eloqua can feel like a loosely connected tool until you gain experience. No wizards or controlled step through setups are offered beyond simple sends.
  • Eloqua has powerful reporting and metrics but takes a skilled individual to extract and massage this data into logical and understandable results.
  • Front-end development tools are very simplistic. It is still best to build all of your email and landing pages in HTML and connect to Eloqua.
Brad Dunzer profile photo

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Oracle Eloqua

Oracle Eloqua 5.1
Based on 66 answers
I just do not believe that Eloqua has been as innovated as their competitors.
Chad Lloyd profile photo

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Oracle Eloqua

Oracle Eloqua 6.8
Based on 11 answers
Most Eloqua 10 UI is easy to use
Murali Kandasamy profile photo

Support

ActiveDEMAND

No score
No answers yet
No answers on this topic

Oracle Eloqua

Oracle Eloqua 9.5
Based on 15 answers
Most times its a dev issue or a bug
Murali Kandasamy profile photo

Online Training

ActiveDEMAND

No score
No answers yet
No answers on this topic

Oracle Eloqua

Oracle Eloqua 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

ActiveDEMAND

No score
No answers yet
No answers on this topic

Oracle Eloqua

Oracle Eloqua 8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

ActiveDEMAND

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available

Oracle Eloqua

I have no insight into alternative products. I see some overlap in capability with OBIEE, but the overall value prop is different & would not consider them to be competing products.
Kevin Cannon profile photo

Scalability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Oracle Eloqua

Oracle Eloqua 8.2
Based on 99 answers
I do not have a very technical team, so it has been very difficult to scale this across our company. There's no real easy way to report on your campaign performance and now that they've gone to the new insight tool, it's very restrictive.
Chad Lloyd profile photo

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available

Oracle Eloqua

  • It allows us to perform email marketing.
Chad Lloyd profile photo

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Oracle Eloqua

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation

Oracle Eloqua Editions & Modules

Oracle Eloqua
Additional Pricing Details

Add comparison