What users are saying about

ActiveDEMAND

3 Ratings

Oracle Eloqua

Top Rated
348 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Oracle Eloqua

Top Rated
348 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Oracle Eloqua

For bigger companies or companies with a need to integrate multiple systems with marketing automation, they will find Eloqua best suited. But if the need for marketing automation is smaller then the Eloqua can seem a bit too big for the system.
Pasi Örn profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Oracle Eloqua
7.3
WYSIWYG email editor
ActiveDEMAND
9.2
Oracle Eloqua
6.1
Dynamic content
ActiveDEMAND
9.6
Oracle Eloqua
7.5
Ability to test dynamic content
ActiveDEMAND
9.6
Oracle Eloqua
6.8
Landing pages
ActiveDEMAND
9.0
Oracle Eloqua
6.7
A/B testing
ActiveDEMAND
9.6
Oracle Eloqua
7.1
Mobile optimization
ActiveDEMAND
9.6
Oracle Eloqua
6.6
Email deliverability
ActiveDEMAND
9.6
Oracle Eloqua
8.5
List management
ActiveDEMAND
9.2
Oracle Eloqua
8.0
Triggered drip sequences
ActiveDEMAND
9.6
Oracle Eloqua
8.6

Lead Management

ActiveDEMAND
9.0
Oracle Eloqua
7.5
Lead nurturing
ActiveDEMAND
9.6
Oracle Eloqua
7.8
Lead scoring and grading
ActiveDEMAND
9.0
Oracle Eloqua
7.8
Data quality management
ActiveDEMAND
8.6
Oracle Eloqua
7.3
Automated sales alerts and tasks
ActiveDEMAND
8.6
Oracle Eloqua
7.1

Campaign Management

ActiveDEMAND
9.4
Oracle Eloqua
6.9
Calendaring
ActiveDEMAND
9.6
Oracle Eloqua
6.8
Event/webinar marketing
ActiveDEMAND
9.2
Oracle Eloqua
7.1

Social Media Marketing

ActiveDEMAND
8.6
Oracle Eloqua
6.4
Social sharing and campaigns
ActiveDEMAND
8.6
Oracle Eloqua
6.2
Social profile integration
ActiveDEMAND
8.6
Oracle Eloqua
6.5

Reporting & Analytics

ActiveDEMAND
9.2
Oracle Eloqua
7.0
Dashboards
ActiveDEMAND
8.8
Oracle Eloqua
7.2
Standard reports
ActiveDEMAND
9.2
Oracle Eloqua
7.0
Custom reports
ActiveDEMAND
9.6
Oracle Eloqua
7.0

Platform & Infrastructure

ActiveDEMAND
9.6
Oracle Eloqua
7.6
API
ActiveDEMAND
9.0
Oracle Eloqua
7.6
Role-based workflow & approvals
ActiveDEMAND
9.0
Oracle Eloqua
7.7
Customizability
ActiveDEMAND
9.6
Oracle Eloqua
7.8
Integration with Salesforce.com
ActiveDEMAND
10.0
Oracle Eloqua
8.5
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Oracle Eloqua
6.8
Integration with SugarCRM
ActiveDEMAND
10.0
Oracle Eloqua
7.4

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Giving users insight into the journey of prospects/customers down specific funnels
  • Helps marketers automate a map for what happens to users based on their actions (email read, did not open, request submitted, etc)
  • Converges information from other systems to give a more streamlined perspective of prospects/customers in the right lens of the overall company
Kevin Cannon profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Eloqua could do better at integrations. There are limited app providers compared to other automation platforms but if you can develop a connection via their API or only have a need for a limited amount of integration this is not as much of an issue.
  • Eloqua could do better on their drag and drop/WYSIWYG email and landing page designers. This is a roadmap update for Oracle so should eventually be resolved but there is currently limitations to this builders.
  • Eloqua could do better at reporting. Their current primary reporting outlet is an old micro-strategies style reporting interface that can be confusing if you are not used to it.
Joshua Parker profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle Eloqua5.0
Based on 66 answers
Price is always a factor. Switching from one platform for another is almost never a lateral move. If you intend to switch purely for monetary reasons, you may want to reconsider due to the large step backwards to do so. This will cost more than the savings would catch up to in years. If you have legitimate concerns about the platforms performance, I would do a lot of research to make sure the competitor doesn't have the same or worse. Also, another thing to consider is with a newer platform competitor means fewer experts to turn to, either as consultants or new hire employees. A lot of the times customers tend to think the grass is greener on the other side, but really the grass is greener where you water it.
Nick McGirr profile photo

Usability

No score
No answers yet
No answers on this topic
Oracle Eloqua6.0
Based on 10 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
Richard Angeloni profile photo

Support

No score
No answers yet
No answers on this topic
Oracle Eloqua9.0
Based on 14 answers
Most times its a dev issue or a bug
Murali Kandasamy profile photo

Online Training

No score
No answers yet
No answers on this topic
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

No score
No answers yet
No answers on this topic
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
Eloqua is the main marketing automation platform I have used. I have done thorough evaluations of other platforms/competitors but the value of Eloqua over the competitors was clear. The only other tools I have used were individuals platforms that only do small pieces of what Eloqua and often not nearly as good. It would be hard to compare it directly to the main competitors like Pardot or Marketo due to my personal lack of hands on experience with those platforms but taking a deep look into all of the features will allow you to see the value that Eloqua has to offer
Joshua Parker profile photo

Scalability

No score
No answers yet
No answers on this topic
Oracle Eloqua7.5
Based on 46 answers
Eloqua scales great. It allows you to quickly grow as your data base grows and adding new campaigns or supplementing older campaigns with new content is easy (assuming you set your campaign up to scale). With the correct planning we have been able to grow our marketing program significantly while ensuring we are keeping up with new marketing trends
Joshua Parker profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • We only provide support for our clients, so I cannot share hard numbers, but we do notice our clients getting much more leads of better quality out of their marketing efforts.
  • By aligning Eloqua CRM integration with business flows, we see our clients are learning how to qualify leads and how to follow up on them.
  • At the same time, using Eloqua allows them to close the loop on marketing efforts, which gives marketeers the ability to validate their budgets.
Bob Balm profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Oracle Eloqua Editions & Modules
Oracle Eloqua
Additional Pricing Details