4 Ratings
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Score 5 out of 100
50 Ratings
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Score 7 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Oracle Siebel Enterprise Marketing Suite (discontinued)
WYSIWYG email editor
ActiveDEMAND
9.2
Oracle Siebel Enterprise Marketing Suite (discontinued)
Dynamic content
ActiveDEMAND
9.6
Oracle Siebel Enterprise Marketing Suite (discontinued)
Ability to test dynamic content
ActiveDEMAND
9.6
Oracle Siebel Enterprise Marketing Suite (discontinued)
Landing pages
ActiveDEMAND
9.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
A/B testing
ActiveDEMAND
9.6
Oracle Siebel Enterprise Marketing Suite (discontinued)
Mobile optimization
ActiveDEMAND
9.6
Oracle Siebel Enterprise Marketing Suite (discontinued)
Email deliverability reporting
ActiveDEMAND
9.6
Oracle Siebel Enterprise Marketing Suite (discontinued)
List management
ActiveDEMAND
9.2
Oracle Siebel Enterprise Marketing Suite (discontinued)
Triggered drip sequences
ActiveDEMAND
9.6
Oracle Siebel Enterprise Marketing Suite (discontinued)

Lead Management

ActiveDEMAND
9.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
Lead nurturing
ActiveDEMAND
9.6
Oracle Siebel Enterprise Marketing Suite (discontinued)
Lead scoring and grading
ActiveDEMAND
9.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
Data quality management
ActiveDEMAND
8.6
Oracle Siebel Enterprise Marketing Suite (discontinued)
Automated sales alerts and tasks
ActiveDEMAND
8.6
Oracle Siebel Enterprise Marketing Suite (discontinued)

Campaign Management

ActiveDEMAND
9.4
Oracle Siebel Enterprise Marketing Suite (discontinued)
Calendaring
ActiveDEMAND
9.6
Oracle Siebel Enterprise Marketing Suite (discontinued)
Event/webinar marketing
ActiveDEMAND
9.2
Oracle Siebel Enterprise Marketing Suite (discontinued)

Social Media Marketing

ActiveDEMAND
8.6
Oracle Siebel Enterprise Marketing Suite (discontinued)
Social sharing and campaigns
ActiveDEMAND
8.6
Oracle Siebel Enterprise Marketing Suite (discontinued)
Social profile integration
ActiveDEMAND
8.6
Oracle Siebel Enterprise Marketing Suite (discontinued)

Reporting & Analytics

ActiveDEMAND
9.2
Oracle Siebel Enterprise Marketing Suite (discontinued)
Dashboards
ActiveDEMAND
8.8
Oracle Siebel Enterprise Marketing Suite (discontinued)
Standard reports
ActiveDEMAND
9.2
Oracle Siebel Enterprise Marketing Suite (discontinued)
Custom reports
ActiveDEMAND
9.6
Oracle Siebel Enterprise Marketing Suite (discontinued)

Platform & Infrastructure

ActiveDEMAND
9.6
Oracle Siebel Enterprise Marketing Suite (discontinued)
API
ActiveDEMAND
9.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
Role-based workflow & approvals
ActiveDEMAND
9.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
Customizability
ActiveDEMAND
9.6
Oracle Siebel Enterprise Marketing Suite (discontinued)
Integration with Salesforce.com
ActiveDEMAND
10.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
Integration with SugarCRM
ActiveDEMAND
10.0
Oracle Siebel Enterprise Marketing Suite (discontinued)

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

  • Seamless customer communication
  • Easy access to account history and pertinent information
  • Training materials provided and is easily implemented
  • Sales analytics and data
  • Overall sales
Kenyata Garner | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

  • Siebel EMS tools have a long learning curve and are not very easy to use.
  • Siebel products do not integrate very well with thirds party products/services.
Gaurav Gautam | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Oracle Siebel Enterprise Marketing Suite (discontinued)

Oracle Siebel Enterprise Marketing Suite (discontinued) 10.0
Based on 1 answer
A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

I would say honestly they are both really good programs. They would compliment each other quite well if they weren't competition. They both offer great opportunities for success and both have areas which need improvement. Overall, however, they are worth a shot.
Kenyata Garner | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

  • It has increased the business tactics as we have added more clients who wish to use this technology.
Lokesh Yadav | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Oracle Siebel Enterprise Marketing Suite (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Siebel Enterprise Marketing Suite (discontinued) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Oracle Siebel Enterprise Marketing Suite (discontinued)
8.0

Likelihood to Renew

ActiveDEMAND
Oracle Siebel Enterprise Marketing Suite (discontinued)
10.0

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