What users are saying about

ActiveDEMAND

3 Ratings

Pardot

Top Rated
490 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Pardot

Top Rated
490 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Pardot

Pardot is ideal for B2B companies and short-sales cycle businesses. It runs off of first touch attribution which is good if your customers don't need many interactions in order to purchase. If your business relies on email marketing, lead generation from your website and customer facing team enablement, Pardot is what you need.
Trevor Lynn profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Pardot
7.0
WYSIWYG email editor
ActiveDEMAND
9.2
Pardot
6.5
Dynamic content
ActiveDEMAND
9.6
Pardot
6.8
Ability to test dynamic content
ActiveDEMAND
9.6
Pardot
7.1
Landing pages
ActiveDEMAND
9.0
Pardot
6.8
A/B testing
ActiveDEMAND
9.6
Pardot
7.3
Mobile optimization
ActiveDEMAND
9.6
Pardot
6.6
Email deliverability
ActiveDEMAND
9.6
Pardot
7.6
List management
ActiveDEMAND
9.2
Pardot
7.0
Triggered drip sequences
ActiveDEMAND
9.6
Pardot
7.0

Lead Management

ActiveDEMAND
9.0
Pardot
6.6
Lead nurturing
ActiveDEMAND
9.6
Pardot
6.9
Lead scoring and grading
ActiveDEMAND
9.0
Pardot
7.2
Data quality management
ActiveDEMAND
8.6
Pardot
5.7
Automated sales alerts and tasks
ActiveDEMAND
8.6
Pardot
6.6

Campaign Management

ActiveDEMAND
9.4
Pardot
6.8
Calendaring
ActiveDEMAND
9.6
Pardot
6.5
Event/webinar marketing
ActiveDEMAND
9.2
Pardot
7.0

Social Media Marketing

ActiveDEMAND
8.6
Pardot
7.4
Social sharing and campaigns
ActiveDEMAND
8.6
Pardot
7.0
Social profile integration
ActiveDEMAND
8.6
Pardot
7.8

Reporting & Analytics

ActiveDEMAND
9.2
Pardot
5.6
Dashboards
ActiveDEMAND
8.8
Pardot
5.3
Standard reports
ActiveDEMAND
9.2
Pardot
6.0
Custom reports
ActiveDEMAND
9.6
Pardot
5.4

Platform & Infrastructure

ActiveDEMAND
9.6
Pardot
6.7
API
ActiveDEMAND
9.0
Pardot
6.9
Role-based workflow & approvals
ActiveDEMAND
9.0
Pardot
7.1
Customizability
ActiveDEMAND
9.6
Pardot
6.1
Integration with Salesforce.com
ActiveDEMAND
10.0
Pardot
6.5
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Pardot
8.3
Integration with SugarCRM
ActiveDEMAND
10.0
Pardot
5.4

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • Easy to use
  • Direct sync with SFDC
  • Great support team
Trevor Lynn profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • Multi-touch campaign attribution isn't strong
  • Landing page and email customization isn't strong
Trevor Lynn profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Pardot8.6
Based on 84 answers
We are happy with Pardot. It has made our jobs easier and installed some reporting functions that have increased our ROI with the company. We have worked hard to set-up the functions in Pardot and it has taken time, but paid off.
Matt Bohar profile photo

Usability

No score
No answers yet
No answers on this topic
Pardot8.5
Based on 17 answers
For anyone that is not technology adverse, this software is pretty inventive and easy to use and implement. You really can't "break" it. You just need to dig in and try a it. Make mistakes and figure out how to fix them. If you get really stuck the chat feature is always available and the team seems to be very helpful and knowledgeable
Karol Clark profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Pardot7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch profile photo

Performance

No score
No answers yet
No answers on this topic
Pardot8.3
Based on 5 answers
From my experience, Pardot performed much better here compared to other marketing automation vendors.
Pam Risch profile photo

Support

No score
No answers yet
No answers on this topic
Pardot6.4
Based on 14 answers
Response time.
Jenn Larson profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Pardot9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

No score
No answers yet
No answers on this topic
Pardot8.1
Based on 7 answers
Their online training is extensive and detailed, but it is still online training. Training done live with an expert showing you is always better.
Justin Gray profile photo

Implementation

No score
No answers yet
No answers on this topic
Pardot8.2
Based on 11 answers
We were able to implement ourselves in 30 days, which included a migration from Loopfuse. The process was very straightforward and Pardot provides good documentation using Basecamp during the implementation phase. Your Pardot implementation specialist is a resource available during your 60 day implementation phase and you can ask any and all questions.
Pam Risch profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
We have only ever used Pardot. I was not in charge of purchasing Pardot but I believe our company also looked into Marketo.
Billy Barker profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • Pardot has helped to find more viable customers and get them familiar with our product before we even visit.
  • Pardot has made our sales team more effective and saved a lot of time and money.
  • We are able to get in front ourself more in front of the customer before we actually spend the time and money to go see them.
Brandi Brown-Lang profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

ActiveDEMAND More Information

Pardot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pardot Editions & Modules
Pardot
Edition
Standard
$1,0001
Pro
$2,0002
Ultimate
$3,0002
1. per month (up to 1,000 contacts)
2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot More Information