What users are saying about
5 Ratings
Top Rated
809 Ratings
5 Ratings
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Score 9 out of 100
Top Rated
809 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.5

ActiveDEMAND

95%
7.3

Pardot

73%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
5.9
59%
88 Ratings

Dynamic content

9.6
96%
2 Ratings
6.7
67%
79 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
7.2
72%
76 Ratings

Landing pages

9.0
90%
2 Ratings
7.2
72%
87 Ratings

A/B testing

9.6
96%
2 Ratings
8.0
80%
80 Ratings

Mobile optimization

9.6
96%
2 Ratings
6.1
61%
76 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
7.9
79%
178 Ratings

List management

9.2
92%
2 Ratings
8.6
86%
91 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
8.4
84%
62 Ratings

Lead Management

9.0

ActiveDEMAND

90%
7.7

Pardot

77%
ActiveDEMAND ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
7.9
79%
84 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
7.9
79%
85 Ratings

Data quality management

8.6
86%
2 Ratings
7.1
71%
85 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
8.0
80%
80 Ratings

Campaign Management

9.4

ActiveDEMAND

94%
7.5

Pardot

75%
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
7.4
74%
75 Ratings

Event/webinar marketing

9.2
92%
2 Ratings
7.5
75%
72 Ratings

Social Media Marketing

8.6

ActiveDEMAND

86%
7.0

Pardot

70%
ActiveDEMAND ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
6.4
64%
63 Ratings

Social profile integration

8.6
86%
2 Ratings
7.5
75%
21 Ratings

Reporting & Analytics

9.2

ActiveDEMAND

92%
7.0

Pardot

70%
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.8
88%
2 Ratings
7.3
73%
86 Ratings

Standard reports

9.2
92%
2 Ratings
6.9
69%
89 Ratings

Custom reports

9.6
96%
2 Ratings
6.7
67%
67 Ratings

Platform & Infrastructure

9.6

ActiveDEMAND

96%
7.4

Pardot

74%
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
7.3
73%
64 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
7.0
70%
61 Ratings

Customizability

9.6
96%
2 Ratings
6.9
69%
81 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
9.4
94%
82 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
8.3
83%
3 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
5.4
54%
4 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
7.7

Pardot

77%
149 Ratings

Likelihood to Renew

ActiveDEMAND

N/A
0 Ratings
1.4

Pardot

14%
86 Ratings

Usability

ActiveDEMAND

N/A
0 Ratings
8.5

Pardot

85%
17 Ratings

Availability

ActiveDEMAND

N/A
0 Ratings
7.5

Pardot

75%
16 Ratings

Performance

ActiveDEMAND

N/A
0 Ratings
8.3

Pardot

83%
10 Ratings

Support Rating

ActiveDEMAND

N/A
0 Ratings
6.4

Pardot

64%
28 Ratings

In-Person Training

ActiveDEMAND

N/A
0 Ratings
9.0

Pardot

90%
3 Ratings

Online Training

ActiveDEMAND

N/A
0 Ratings
8.1

Pardot

81%
7 Ratings

Implementation Rating

ActiveDEMAND

N/A
0 Ratings
8.2

Pardot

82%
22 Ratings

Ease of integration

ActiveDEMAND

N/A
0 Ratings
7.0

Pardot

70%
1 Rating

Vendor post-sale

ActiveDEMAND

N/A
0 Ratings
6.0

Pardot

60%
1 Rating

Vendor pre-sale

ActiveDEMAND

N/A
0 Ratings
8.0

Pardot

80%
1 Rating

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Salesforce

I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
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Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
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Salesforce

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
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Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Salesforce

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
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Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Pardot

Starting Price

$1,250 per month

Editions & Modules

Pardot editions and modules pricing
EditionModules
Growth$1,2501
Plus$2,5002
Advanced40003
Premium150004

Footnotes

  1. /month/up to 10,000 contacts billed annually
  2. /month/up to 10,000 contacts billed annually
  3. /month/up to 10,000 contacts billed annually
  4. /month/up to 10,000 contacts billed annually

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Likelihood to Renew

JumpDEMAND Inc.

No answers on this topic

Salesforce

As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability

JumpDEMAND Inc.

No answers on this topic

Salesforce

The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
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Reliability and Availability

JumpDEMAND Inc.

No answers on this topic

Salesforce

There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
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Performance

JumpDEMAND Inc.

No answers on this topic

Salesforce

Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating

JumpDEMAND Inc.

No answers on this topic

Salesforce

Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
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In-Person Training

JumpDEMAND Inc.

No answers on this topic

Salesforce

The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training

JumpDEMAND Inc.

No answers on this topic

Salesforce

Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating

JumpDEMAND Inc.

No answers on this topic

Salesforce

Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
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Alternatives Considered

JumpDEMAND Inc.

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
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Salesforce

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
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Return on Investment

JumpDEMAND Inc.

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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Salesforce

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
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