What users are saying about
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5 out of 100
33 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Pega Customer Decision Hub

PRPC is a BPM and Case management suite from Pega Systems. Pega is a comprehensive suite which offers a unique theme of BPM development in the market. A no-coding approach based on rules with inheritance makes Pega a very powerful product but is very difficult to learn. Even, if we go to Pegasystems for training, we have to work on a project at least for a year to have some confidence. Areas where it requires improvements:1) One of the first things that client's IT department questions about is proprietary BLOB column in PRPC, for them, it is a disadvantage, but as we all know BLOB is what makes the highly complex data model of any BPM application fit inside to a common schema which eliminates the help of a DBA. 2) Another area of improvement is: when using the wizards to generate rules (such as the connector wizards) you have to be careful about the level of coupling between the work object's data model and the interface's data model. This can also create maintenance issues.3) The complete Pega suite of products have a long time to develop and deploy and it can be easily done using other low-cost software.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Pega Customer Decision Hub
WYSIWYG email editor
ActiveDEMAND
9.2
Pega Customer Decision Hub
Dynamic content
ActiveDEMAND
9.6
Pega Customer Decision Hub
Ability to test dynamic content
ActiveDEMAND
9.6
Pega Customer Decision Hub
Landing pages
ActiveDEMAND
9.0
Pega Customer Decision Hub
A/B testing
ActiveDEMAND
9.6
Pega Customer Decision Hub
Mobile optimization
ActiveDEMAND
9.6
Pega Customer Decision Hub
Email deliverability reporting
ActiveDEMAND
9.6
Pega Customer Decision Hub
List management
ActiveDEMAND
9.2
Pega Customer Decision Hub
Triggered drip sequences
ActiveDEMAND
9.6
Pega Customer Decision Hub

Lead Management

ActiveDEMAND
9.0
Pega Customer Decision Hub
Lead nurturing
ActiveDEMAND
9.6
Pega Customer Decision Hub
Lead scoring and grading
ActiveDEMAND
9.0
Pega Customer Decision Hub
Data quality management
ActiveDEMAND
8.6
Pega Customer Decision Hub
Automated sales alerts and tasks
ActiveDEMAND
8.6
Pega Customer Decision Hub

Campaign Management

ActiveDEMAND
9.4
Pega Customer Decision Hub
Calendaring
ActiveDEMAND
9.6
Pega Customer Decision Hub
Event/webinar marketing
ActiveDEMAND
9.2
Pega Customer Decision Hub

Social Media Marketing

ActiveDEMAND
8.6
Pega Customer Decision Hub
Social sharing and campaigns
ActiveDEMAND
8.6
Pega Customer Decision Hub
Social profile integration
ActiveDEMAND
8.6
Pega Customer Decision Hub

Reporting & Analytics

ActiveDEMAND
9.2
Pega Customer Decision Hub
Dashboards
ActiveDEMAND
8.8
Pega Customer Decision Hub
Standard reports
ActiveDEMAND
9.2
Pega Customer Decision Hub
Custom reports
ActiveDEMAND
9.6
Pega Customer Decision Hub

Platform & Infrastructure

ActiveDEMAND
9.6
Pega Customer Decision Hub
API
ActiveDEMAND
9.0
Pega Customer Decision Hub
Role-based workflow & approvals
ActiveDEMAND
9.0
Pega Customer Decision Hub
Customizability
ActiveDEMAND
9.6
Pega Customer Decision Hub
Integration with Salesforce.com
ActiveDEMAND
10.0
Pega Customer Decision Hub
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Pega Customer Decision Hub
Integration with SugarCRM
ActiveDEMAND
10.0
Pega Customer Decision Hub

Sales Force Automation

ActiveDEMAND
Pega Customer Decision Hub
7.6
Customer data management / contact management
ActiveDEMAND
Pega Customer Decision Hub
7.0
Workflow management
ActiveDEMAND
Pega Customer Decision Hub
8.0
Territory management
ActiveDEMAND
Pega Customer Decision Hub
6.5
Opportunity management
ActiveDEMAND
Pega Customer Decision Hub
8.0
Integration with email client (e.g., Outlook or Gmail)
ActiveDEMAND
Pega Customer Decision Hub
7.3
Interaction tracking
ActiveDEMAND
Pega Customer Decision Hub
9.0

Customer Service & Support

ActiveDEMAND
Pega Customer Decision Hub
8.7
Case management
ActiveDEMAND
Pega Customer Decision Hub
9.0
Call center management
ActiveDEMAND
Pega Customer Decision Hub
9.0
Help desk management
ActiveDEMAND
Pega Customer Decision Hub
8.2

Marketing Automation

ActiveDEMAND
Pega Customer Decision Hub
8.0
Lead management
ActiveDEMAND
Pega Customer Decision Hub
8.0
Email marketing
ActiveDEMAND
Pega Customer Decision Hub
8.0

CRM Project Management

ActiveDEMAND
Pega Customer Decision Hub
8.0
Task management
ActiveDEMAND
Pega Customer Decision Hub
8.4
Reporting
ActiveDEMAND
Pega Customer Decision Hub
7.7

CRM Reporting & Analytics

ActiveDEMAND
Pega Customer Decision Hub
8.0
Pipeline visualization
ActiveDEMAND
Pega Customer Decision Hub
8.1
Customizable reports
ActiveDEMAND
Pega Customer Decision Hub
8.0

Customization

ActiveDEMAND
Pega Customer Decision Hub
7.7
Custom fields
ActiveDEMAND
Pega Customer Decision Hub
8.0
Custom objects
ActiveDEMAND
Pega Customer Decision Hub
8.0
Scripting environment
ActiveDEMAND
Pega Customer Decision Hub
8.0
API for custom integration
ActiveDEMAND
Pega Customer Decision Hub
7.0

Security

ActiveDEMAND
Pega Customer Decision Hub
8.0
Single sign-on capability
ActiveDEMAND
Pega Customer Decision Hub
8.0
Role-based user permissions
ActiveDEMAND
Pega Customer Decision Hub
8.0

Social CRM

ActiveDEMAND
Pega Customer Decision Hub
7.7
Social data
ActiveDEMAND
Pega Customer Decision Hub
7.8
Social engagement
ActiveDEMAND
Pega Customer Decision Hub
7.5

Integrations with 3rd-party Software

ActiveDEMAND
Pega Customer Decision Hub
7.0
Marketing automation
ActiveDEMAND
Pega Customer Decision Hub
7.0

Platform

ActiveDEMAND
Pega Customer Decision Hub
8.2
Mobile access
ActiveDEMAND
Pega Customer Decision Hub
8.2

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Pega Customer Decision Hub

  • Ability to design custom integrated campaigns
  • Analytics to provide key insights and ability to tune your campaign accordingly
  • Ability to design agent workflows
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Pega Customer Decision Hub

  • Pega Customer Engagement Suite is ready to use out of the box with several features, but custom development is always needed.
  • Although new features can be quickly implemented, they have to go through a screening Business analysis process, QA screening and SCRUM based development.
  • Pega eliminates the need for custom code, but there are rare cases where an specific requirement has little to no support from Pega, and implementing custom code can break OOB functionality and make the system unstable.
David A. Herrera | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Pega Customer Decision Hub

We evaluated Marketo as another potential customer engagement partner but felt that they did not offer nearly the same flexibility in terms of process management that Pega did. Also, Pega seems to be years ahead of Marketo when it comes to leveraging AI for decision making and predictive analytics.
John Silva, MBA | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Pega Customer Decision Hub

  • Reduction in Admin cost through automation.
  • Achieve efficiency in the customer service operations.
  • Pega's capability for quick time to Market helped us keep the system up to date specifically relating to compliance requirements which has stricter implementation timelines.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Pega Customer Decision Hub

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pega Customer Decision Hub Editions & Modules

Edition
Unified Messaging$145.001
Case Management$97.001
Enterprise$165.001
Digital Customer Engagement$260.001
  1. Per User Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Pega Customer Decision Hub
8.0

Add comparison