What users are saying about
4 Ratings
34 Ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5 out of 100
34 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5.2 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Percolate

It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.
Olin Graczyk | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Percolate
WYSIWYG email editor
ActiveDEMAND
9.2
Percolate
Dynamic content
ActiveDEMAND
9.6
Percolate
Ability to test dynamic content
ActiveDEMAND
9.6
Percolate
Landing pages
ActiveDEMAND
9.0
Percolate
A/B testing
ActiveDEMAND
9.6
Percolate
Mobile optimization
ActiveDEMAND
9.6
Percolate
Email deliverability reporting
ActiveDEMAND
9.6
Percolate
List management
ActiveDEMAND
9.2
Percolate
Triggered drip sequences
ActiveDEMAND
9.6
Percolate

Lead Management

ActiveDEMAND
9.0
Percolate
Lead nurturing
ActiveDEMAND
9.6
Percolate
Lead scoring and grading
ActiveDEMAND
9.0
Percolate
Data quality management
ActiveDEMAND
8.6
Percolate
Automated sales alerts and tasks
ActiveDEMAND
8.6
Percolate

Campaign Management

ActiveDEMAND
9.4
Percolate
Calendaring
ActiveDEMAND
9.6
Percolate
Event/webinar marketing
ActiveDEMAND
9.2
Percolate

Social Media Marketing

ActiveDEMAND
8.6
Percolate
Social sharing and campaigns
ActiveDEMAND
8.6
Percolate
Social profile integration
ActiveDEMAND
8.6
Percolate

Reporting & Analytics

ActiveDEMAND
9.2
Percolate
Dashboards
ActiveDEMAND
8.8
Percolate
Standard reports
ActiveDEMAND
9.2
Percolate
Custom reports
ActiveDEMAND
9.6
Percolate

Platform & Infrastructure

ActiveDEMAND
9.6
Percolate
API
ActiveDEMAND
9.0
Percolate
Role-based workflow & approvals
ActiveDEMAND
9.0
Percolate
Customizability
ActiveDEMAND
9.6
Percolate
Integration with Salesforce.com
ActiveDEMAND
10.0
Percolate
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Percolate
Integration with SugarCRM
ActiveDEMAND
10.0
Percolate

Content Creation

ActiveDEMAND
Percolate
9.0
Ideation
ActiveDEMAND
Percolate
9.5
Approval workflows
ActiveDEMAND
Percolate
8.2
Content collaboration
ActiveDEMAND
Percolate
9.5
Content calendar
ActiveDEMAND
Percolate
8.4
Network for content licensing/production
ActiveDEMAND
Percolate
9.3

Content Publishing

ActiveDEMAND
Percolate
8.8
Content hub
ActiveDEMAND
Percolate
7.7
Content distribution
ActiveDEMAND
Percolate
9.8
Content promotion
ActiveDEMAND
Percolate
9.5
Content automation
ActiveDEMAND
Percolate
8.1

Content Reporting & Analytics

ActiveDEMAND
Percolate
8.3
Closed-loop tracking and reporting
ActiveDEMAND
Percolate
9.3
Content performance analytics
ActiveDEMAND
Percolate
7.2

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Percolate

  • The Percolate Brew feature has a human powered "learning" tool that learns about the kind of content our brand publishes. Using that, it provides tips and sources for new content. Each morning, we receive a list of content from around the world that is relevant to our brand and worth sharing with our own audience.
  • The ability to create one piece of content, and then customize it for our various channels is a real time saver. We can write an article, then easily create a shorter version for Twitter, or a more B2B focussed piece for LinkedIn.
  • Percolate helps our content creators decide when to post content - its posting schedule tool makes sure you don't overpost, but can also intelligently decide on a better time to post something based off past results.
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Percolate

  • Data is a mess. So unreliable. Takes so much time to create a concrete report.
  • There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
  • No paid management functionality.
  • Hated their listening tool abilities relative to other tools I've used.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Percolate

Percolate 10.0
Based on 2 answers
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
Ashlee Taylor, MBA | TrustRadius Reviewer

Implementation Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Percolate

Percolate 9.0
Based on 2 answers
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Percolate

Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Percolate

  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
Nancy Ryerson | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Percolate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Percolate Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Percolate
8.0

Likelihood to Renew

ActiveDEMAND
Percolate
10.0

Implementation Rating

ActiveDEMAND
Percolate
9.0

Add comparison