What users are saying about
5 Ratings
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28 Ratings
5 Ratings
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Score 9 out of 100

PFL Hybrid Experience Platform

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28 Ratings
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Score 9 out of 100

Feature Set Ratings

    Email & Online Marketing

    9.5

    ActiveDEMAND

    95%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 9/9 features

    WYSIWYG email editor

    9.2
    92%
    2 Ratings
    N/A
    0 Ratings

    Dynamic content

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Landing pages

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    A/B testing

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Mobile optimization

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.6
    96%
    4 Ratings
    N/A
    0 Ratings

    List management

    9.2
    92%
    2 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Lead Management

    9.0

    ActiveDEMAND

    90%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 4/4 features

    Lead nurturing

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Data quality management

    8.6
    86%
    2 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.6
    86%
    2 Ratings
    N/A
    0 Ratings

    Campaign Management

    9.4

    ActiveDEMAND

    94%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 2/2 features

    Calendaring

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    9.2
    92%
    2 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveDEMAND

    86%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 2/2 features

    Social sharing and campaigns

    8.6
    86%
    2 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    2 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    9.2

    ActiveDEMAND

    92%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 3/3 features

    Dashboards

    8.8
    88%
    2 Ratings
    N/A
    0 Ratings

    Standard reports

    9.2
    92%
    2 Ratings
    N/A
    0 Ratings

    Custom reports

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    9.6

    ActiveDEMAND

    96%

    PFL Hybrid Experience Platform

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 6/6 features

    API

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Role-based workflow & approvals

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Customizability

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Integration with SugarCRM

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Attribute Ratings

    • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.6

    ActiveDEMAND

    96%
    2 Ratings
    9.0

    PFL Hybrid Experience Platform

    90%
    15 Ratings

    Support Rating

    ActiveDEMAND

    N/A
    0 Ratings
    9.1

    PFL Hybrid Experience Platform

    91%
    3 Ratings

    Product Scalability

    ActiveDEMAND

    N/A
    0 Ratings
    9.5

    PFL Hybrid Experience Platform

    95%
    3 Ratings

    Likelihood to Recommend

    JumpDEMAND Inc.

    When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
    Read full review

    PFL

    I have launched various sorts of direct mail campaigns with PFL, anything from large bulk sends (thousands of kits in a month) for more of an awareness/sales enablement play all the way to triggered direct mails that are going to very specific segments based on engagement with other campaigns or being part of a nurture program.
    Read full review

    Pros

    JumpDEMAND Inc.

    • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
    • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
    • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
    Read full review

    PFL

    • Marketo & SFDC Integration, allowing visibility in to campaign results.
    • Providing direct mail options based on our campaigns and goals.
    • Sourcing all items for the direct mail, including being able to print all items (boxes/brochures/notes/etc.).
    • Variable, on-demand printing, to create customized pieces instead of static kits.
    Read full review

    Cons

    JumpDEMAND Inc.

    • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
    • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
    • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
    • I also wish the reports autorefreshed more frequently.
    • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
    • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
    Read full review

    PFL

    • Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
    • We've had instances of them sending out the wrong mailers based on the orders we've triggered.
    • Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.
    Read full review

    Pricing Details

    ActiveDEMAND

    Starting Price

    $3 Per Phone Number/mth

    Editions & Modules

    ActiveDEMAND editions and modules pricing
    EditionModules
    Call Tracking$31
    Email Marketer$72
    Small Business Marketer$693
    Corporate Marketer$1994
    Agency Marketer$7995

    Footnotes

    1. Per Phone Number/mth
    2. Per Month [Unlimited Users]
    3. Per Month [Unlimited Users]
    4. Per Month [Unlimited Users]
    5. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    PFL Hybrid Experience Platform

    Starting Price

    Editions & Modules

    PFL Hybrid Experience Platform editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Required Starting at $10,000

      Additional Details

      Contact us for more information and to request a custom quote: https://www.pfl.com/discover-how-to-start/

      Get a Quote

      Support Rating

      JumpDEMAND Inc.

      No answers on this topic

      PFL

      Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
      Read full review

      Alternatives Considered

      JumpDEMAND Inc.

      Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
      Read full review

      PFL

      Unfortunately, we have decided to move away from PFL Hybrid Experience Platform and to Sendoso. In my opinion, the platform is more intuitive, and campaigns are easier to launch. We are able to move around funds instantaneously and get a project set up within a day. This is important because we have a smaller Demand Generation Marketing team, and being able to get campaigns launched with little hand-holding is critical.
      Read full review

      Scalability

      JumpDEMAND Inc.

      No answers on this topic

      PFL

      It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
      Read full review

      Return on Investment

      JumpDEMAND Inc.

      • Simplified email marketing and event management
      • Better tracking of leads
      • Better intelligence about which initiatives are working well and where future opportunities lie
      • Less reliant on IT department/third party to execute our online marketing
      Read full review

      PFL

      • Increased live webinar attendees that lead to booked meetings
      • Increased client satisfaction and rapport with sales teams and leadership
      • Increased pipeline generation from events we are a sponsor of
      Read full review

      Screenshots

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