What users are saying about
4 Ratings
18 Ratings
4 Ratings
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Score 5 out of 100
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

PhoneBurner

I like that you can dial out so many leads and double the efficiency of the agent. The only thing that bothers me is sometimes, system down issue.
JUNE REY RAMIREZ | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
PhoneBurner
WYSIWYG email editor
ActiveDEMAND
9.2
PhoneBurner
Dynamic content
ActiveDEMAND
9.6
PhoneBurner
Ability to test dynamic content
ActiveDEMAND
9.6
PhoneBurner
Landing pages
ActiveDEMAND
9.0
PhoneBurner
A/B testing
ActiveDEMAND
9.6
PhoneBurner
Mobile optimization
ActiveDEMAND
9.6
PhoneBurner
Email deliverability reporting
ActiveDEMAND
9.6
PhoneBurner
List management
ActiveDEMAND
9.2
PhoneBurner
Triggered drip sequences
ActiveDEMAND
9.6
PhoneBurner

Lead Management

ActiveDEMAND
9.0
PhoneBurner
Lead nurturing
ActiveDEMAND
9.6
PhoneBurner
Lead scoring and grading
ActiveDEMAND
9.0
PhoneBurner
Data quality management
ActiveDEMAND
8.6
PhoneBurner
Automated sales alerts and tasks
ActiveDEMAND
8.6
PhoneBurner

Campaign Management

ActiveDEMAND
9.4
PhoneBurner
Calendaring
ActiveDEMAND
9.6
PhoneBurner
Event/webinar marketing
ActiveDEMAND
9.2
PhoneBurner

Social Media Marketing

ActiveDEMAND
8.6
PhoneBurner
Social sharing and campaigns
ActiveDEMAND
8.6
PhoneBurner
Social profile integration
ActiveDEMAND
8.6
PhoneBurner

Reporting & Analytics

ActiveDEMAND
9.2
PhoneBurner
Dashboards
ActiveDEMAND
8.8
PhoneBurner
Standard reports
ActiveDEMAND
9.2
PhoneBurner
Custom reports
ActiveDEMAND
9.6
PhoneBurner

Platform & Infrastructure

ActiveDEMAND
9.6
PhoneBurner
API
ActiveDEMAND
9.0
PhoneBurner
Role-based workflow & approvals
ActiveDEMAND
9.0
PhoneBurner
Customizability
ActiveDEMAND
9.6
PhoneBurner
Integration with Salesforce.com
ActiveDEMAND
10.0
PhoneBurner
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
PhoneBurner
Integration with SugarCRM
ActiveDEMAND
10.0
PhoneBurner

Preview Dialer

ActiveDEMAND
PhoneBurner
7.9
Contact preview
ActiveDEMAND
PhoneBurner
8.1
Dialer-CRM integration
ActiveDEMAND
PhoneBurner
7.2
Call notes & tags
ActiveDEMAND
PhoneBurner
7.3
Automatic call logging
ActiveDEMAND
PhoneBurner
8.9

Core Dialer

ActiveDEMAND
PhoneBurner
8.8
Outbound dialing
ActiveDEMAND
PhoneBurner
9.0
Inbound routing
ActiveDEMAND
PhoneBurner
8.5
Custom caller ID
ActiveDEMAND
PhoneBurner
8.6
Click-to-call
ActiveDEMAND
PhoneBurner
8.9
Recorded voicemail drop
ActiveDEMAND
PhoneBurner
8.8
Dialer contact import
ActiveDEMAND
PhoneBurner
9.1
Campaign & list management
ActiveDEMAND
PhoneBurner
8.9

Call Follow-up and Quality Assurance

ActiveDEMAND
PhoneBurner
8.9
Follow-up calls
ActiveDEMAND
PhoneBurner
9.0
Dialer reporting & analytics
ActiveDEMAND
PhoneBurner
8.8
Dialer compliance
ActiveDEMAND
PhoneBurner
8.9

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

PhoneBurner

  • PhoneBurner connects to Hubspot so that my team doesn't have to go back and forth.
  • The amount of time it takes to get through a list of calls has almost been cut in half.
  • The opportunity to do leave a voicemail without having to leave it on each call is a huge time saver.
Nathan Newman | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

PhoneBurner

  • Could be a little better on the pricing.
  • Could offer a better central administrative function.
  • Could provide more updates to the app.
Anonymous | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

PhoneBurner

PhoneBurner 9.3
Based on 3 answers
PhoneBurner as I said before, has an excellent graphical interface, super friendly, with menus that the user can easily find and program the calls. The layout is good, fast, and has little delay and errors. I really like the tool and from the beginning, I had no difficulty with the usability.
Julia Carmargo | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

PhoneBurner

PhoneBurner 8.9
Based on 5 answers
Every interaction I have had with any member of their support team has been pleasant. Issues are quickly addressed and their response time is excellent through the chat service.
Erin Miller | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

PhoneBurner

We selected PhoneBurner because it is very easy to integrate with Zoho CRM and if you have a silver plan, you can do a lot such as Sending SMS and unlimited calling, you can also record and drop voicemail, timezone calling is automatic. It is a good dialer to use if you are part of sales.
JUNE REY RAMIREZ | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

PhoneBurner

  • [I believe] it has cost me a fortune in wasted time trying to make the Hubspot integration [work] (to no avail).
  • [I believe] if the Hubspot integration actually worked, we would probably get decent ROI from the speedier calling.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

PhoneBurner

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

PhoneBurner Editions & Modules

Edition
Unlimited - 1 user$149.001
  1. per user, per month
Additional Pricing Details
No contracts. No setup fees. No credit card free trial. Volume discounts are available for teams. Admin account is free unless engaged in dialing.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
PhoneBurner
7.8

Usability

ActiveDEMAND
PhoneBurner
9.3

Support Rating

ActiveDEMAND
PhoneBurner
8.9

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