What users are saying about
4 Ratings
2 Ratings
4 Ratings
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Score 5 out of 100
2 Ratings
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Score 9.7 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Retreaver

The customer service [with Retreaver] is very personal and helpful. They also work with you to beat out competitor pricing.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Retreaver
WYSIWYG email editor
ActiveDEMAND
9.2
Retreaver
Dynamic content
ActiveDEMAND
9.6
Retreaver
Ability to test dynamic content
ActiveDEMAND
9.6
Retreaver
Landing pages
ActiveDEMAND
9.0
Retreaver
A/B testing
ActiveDEMAND
9.6
Retreaver
Mobile optimization
ActiveDEMAND
9.6
Retreaver
Email deliverability reporting
ActiveDEMAND
9.6
Retreaver
List management
ActiveDEMAND
9.2
Retreaver
Triggered drip sequences
ActiveDEMAND
9.6
Retreaver

Lead Management

ActiveDEMAND
9.0
Retreaver
Lead nurturing
ActiveDEMAND
9.6
Retreaver
Lead scoring and grading
ActiveDEMAND
9.0
Retreaver
Data quality management
ActiveDEMAND
8.6
Retreaver
Automated sales alerts and tasks
ActiveDEMAND
8.6
Retreaver

Campaign Management

ActiveDEMAND
9.4
Retreaver
Calendaring
ActiveDEMAND
9.6
Retreaver
Event/webinar marketing
ActiveDEMAND
9.2
Retreaver

Social Media Marketing

ActiveDEMAND
8.6
Retreaver
Social sharing and campaigns
ActiveDEMAND
8.6
Retreaver
Social profile integration
ActiveDEMAND
8.6
Retreaver

Reporting & Analytics

ActiveDEMAND
9.2
Retreaver
Dashboards
ActiveDEMAND
8.8
Retreaver
Standard reports
ActiveDEMAND
9.2
Retreaver
Custom reports
ActiveDEMAND
9.6
Retreaver

Platform & Infrastructure

ActiveDEMAND
9.6
Retreaver
API
ActiveDEMAND
9.0
Retreaver
Role-based workflow & approvals
ActiveDEMAND
9.0
Retreaver
Customizability
ActiveDEMAND
9.6
Retreaver
Integration with Salesforce.com
ActiveDEMAND
10.0
Retreaver
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Retreaver
Integration with SugarCRM
ActiveDEMAND
10.0
Retreaver

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Retreaver

  • Tracking
  • Reporting
  • Customer support
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Retreaver

No answers on this topic

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Retreaver

Better support and easier to use.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Retreaver

  • Reduced cost
  • Increased efficiency
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Retreaver

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0*

* Feature Trials

Retreaver Editions & Modules

Additional Pricing Details
By optimizing our operating costs we're able to pass those savings unto you. We have no contracts or forced monthly obligations and we offer highly competitive pricing models for our clients. Contact us for a quote.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Retreaver
10.0

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