What users are saying about
4 Ratings
24 Ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5 out of 100
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

RingDNA

We switched over from SalesLoft and other than the conversational intelligence feature, everything else has felt like a significant downgrade. Conversational AI sounds valuable in theory but [I feel] has not been put into use at all by management. SalesLoft integrated with SF much more seamlessly. I loved having SalesLoft embedded into the very same SF window where I can dial, message, log calls, etc without having to have a separate window open. [In my experience] The RingDNA interface is not nearly as clean and intuitive. It gets the job done as a basic dialer but for a full-on sales tool, [I feel] there are too many manuals, cumbersome hindrances that disrupt the daily workflow. Once these things get patched up, I would feel a lot better towards RingDNA. My experience with RingDNA has been shared by the vast majority of the sales floor (the ones actually using it).
Wolf Weisz | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
RingDNA
WYSIWYG email editor
ActiveDEMAND
9.2
RingDNA
Dynamic content
ActiveDEMAND
9.6
RingDNA
Ability to test dynamic content
ActiveDEMAND
9.6
RingDNA
Landing pages
ActiveDEMAND
9.0
RingDNA
A/B testing
ActiveDEMAND
9.6
RingDNA
Mobile optimization
ActiveDEMAND
9.6
RingDNA
Email deliverability reporting
ActiveDEMAND
9.6
RingDNA
List management
ActiveDEMAND
9.2
RingDNA
Triggered drip sequences
ActiveDEMAND
9.6
RingDNA

Lead Management

ActiveDEMAND
9.0
RingDNA
Lead nurturing
ActiveDEMAND
9.6
RingDNA
Lead scoring and grading
ActiveDEMAND
9.0
RingDNA
Data quality management
ActiveDEMAND
8.6
RingDNA
Automated sales alerts and tasks
ActiveDEMAND
8.6
RingDNA

Campaign Management

ActiveDEMAND
9.4
RingDNA
Calendaring
ActiveDEMAND
9.6
RingDNA
Event/webinar marketing
ActiveDEMAND
9.2
RingDNA

Social Media Marketing

ActiveDEMAND
8.6
RingDNA
Social sharing and campaigns
ActiveDEMAND
8.6
RingDNA
Social profile integration
ActiveDEMAND
8.6
RingDNA

Reporting & Analytics

ActiveDEMAND
9.2
RingDNA
Dashboards
ActiveDEMAND
8.8
RingDNA
Standard reports
ActiveDEMAND
9.2
RingDNA
Custom reports
ActiveDEMAND
9.6
RingDNA

Platform & Infrastructure

ActiveDEMAND
9.6
RingDNA
API
ActiveDEMAND
9.0
RingDNA
Role-based workflow & approvals
ActiveDEMAND
9.0
RingDNA
Customizability
ActiveDEMAND
9.6
RingDNA
Integration with Salesforce.com
ActiveDEMAND
10.0
RingDNA
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
RingDNA
Integration with SugarCRM
ActiveDEMAND
10.0
RingDNA

Preview Dialer

ActiveDEMAND
RingDNA
8.2
Contact preview
ActiveDEMAND
RingDNA
8.1
Dialer-CRM integration
ActiveDEMAND
RingDNA
7.8
Call notes & tags
ActiveDEMAND
RingDNA
8.4
Automatic call logging
ActiveDEMAND
RingDNA
8.6

Core Dialer

ActiveDEMAND
RingDNA
8.7
Outbound dialing
ActiveDEMAND
RingDNA
9.1
Inbound routing
ActiveDEMAND
RingDNA
9.0
Click-to-call
ActiveDEMAND
RingDNA
8.7
Recorded voicemail drop
ActiveDEMAND
RingDNA
9.2
Dialer contact import
ActiveDEMAND
RingDNA
8.0
Campaign & list management
ActiveDEMAND
RingDNA
8.2

Call Follow-up and Quality Assurance

ActiveDEMAND
RingDNA
8.4
Follow-up calls
ActiveDEMAND
RingDNA
8.1
Dialer reporting & analytics
ActiveDEMAND
RingDNA
8.7

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

RingDNA

  • Speed at calling through lists, loading the account data into the intelligent dallier
  • Using the calling notes and other values, as triggers into our workflows
  • Using ringDNA data in our Marketing cloud journeys for customer service and sales purposes. For example, triggering an email send based on the results of a phone call
Michael McKerlie | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

RingDNA

  • Sometimes it loses the quality of the calls, I do not understand if it is the platform or the customers when calling.
  • They could put in a phone number checker, I've had trouble with that several times already.
  • The reports it generates tend to be limited no matter what subscription you have.
Stella Olsson | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

RingDNA

RingDNA 10.0
Based on 1 answer
Our company is very happy with RingDNA and our experience with using it only continues to improve over time.
Shanna Kostopulos | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

RingDNA

RingDNA 7.7
Based on 4 answers
I can say that this platform has been a great help from the beginning of the implementation and has helped exponentially to grow as a company. At no time have we had problems at the beginning or any confusion when using this software for the first time, it has always been very easy to use its interface and tool. In case we don't know something, technical support has always been helpful.
Stella Olsson | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

RingDNA

RingDNA 8.7
Based on 8 answers
It fulfills our requirements for what we were looking for among the products available in the market. They have given demos so well and address all of our issues very well. They also quoted the best price for what we had in mind. Overall, it helps us zero in on our search with all the requirements and budget in mind.
Siddarth Upadhya | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

RingDNA

I honestly think that SalesLoft is a more complete solution as far as the user interface goes. However, Ring DNA has the added call intelligence feature that sales loft doesn't have, so we went with ring dna.
Tim Eddington | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

RingDNA

  • RingDNA has a significant impact on our ability to manage our activities with our sales team
  • Analytics gives us absolute transparency across our sales and service teams
  • Essentially this enables us to truly see and act on what is happening and make overall improvements to marketing, sales and services
Michael McKerlie | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

RingDNA

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

RingDNA Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
RingDNA
7.9

Likelihood to Renew

ActiveDEMAND
RingDNA
10.0

Usability

ActiveDEMAND
RingDNA
7.7

Support Rating

ActiveDEMAND
RingDNA
8.7

Add comparison