What users are saying about

ActiveDEMAND

3 Ratings
Score 10 out of 101

Sales Engine International

4 Ratings
Score 3.6 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Sales Engine International

We used the Manticore Marketing Automation solution for almost/just over 2 years, and initially, it was a great solution. Everything just seemed to work. When Manticore Technology, Inc. and Sales Engine International merged on May 31st of 2012, the overall product quality began to decline.As browsers and other programs (like our CRM environment) went through updates and new releases, Manticore just didn't keep up. Parts of the program became incompatible with certain browsers, forcing us to change where and how we logged into the back-end of the system. It was a silly workaround, but not the end of the world. When we learned that other client-facing portions didn't work with certain browsers, we brought it to their attention, and were told that we needed to find some way to work with it, and that the changes to the system were not possible. We ended up having to change our 200+ landing pages/forms, and could no longer have the State/Province field as a required field for registrations. That is just one example of our experience, and there have been others that are just as troublesome.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Sales Engine International
2.3
WYSIWYG email editor
ActiveDEMAND
9.2
Sales Engine International
2.0
Dynamic content
ActiveDEMAND
9.6
Sales Engine International
Ability to test dynamic content
ActiveDEMAND
9.6
Sales Engine International
Landing pages
ActiveDEMAND
9.0
Sales Engine International
4.0
A/B testing
ActiveDEMAND
9.6
Sales Engine International
Mobile optimization
ActiveDEMAND
9.6
Sales Engine International
Email deliverability
ActiveDEMAND
9.6
Sales Engine International
1.0
List management
ActiveDEMAND
9.2
Sales Engine International
2.0
Triggered drip sequences
ActiveDEMAND
9.6
Sales Engine International

Lead Management

ActiveDEMAND
9.0
Sales Engine International
2.3
Lead nurturing
ActiveDEMAND
9.6
Sales Engine International
1.0
Lead scoring and grading
ActiveDEMAND
9.0
Sales Engine International
2.0
Data quality management
ActiveDEMAND
8.6
Sales Engine International
2.0
Automated sales alerts and tasks
ActiveDEMAND
8.6
Sales Engine International
4.0

Campaign Management

ActiveDEMAND
9.4
Sales Engine International
1.0
Calendaring
ActiveDEMAND
9.6
Sales Engine International
1.0
Event/webinar marketing
ActiveDEMAND
9.2
Sales Engine International
1.0

Social Media Marketing

ActiveDEMAND
8.6
Sales Engine International
1.0
Social sharing and campaigns
ActiveDEMAND
8.6
Sales Engine International
1.0
Social profile integration
ActiveDEMAND
8.6
Sales Engine International

Reporting & Analytics

ActiveDEMAND
9.2
Sales Engine International
1.0
Dashboards
ActiveDEMAND
8.8
Sales Engine International
1.0
Standard reports
ActiveDEMAND
9.2
Sales Engine International
1.0
Custom reports
ActiveDEMAND
9.6
Sales Engine International
1.0

Platform & Infrastructure

ActiveDEMAND
9.6
Sales Engine International
1.5
API
ActiveDEMAND
9.0
Sales Engine International
1.0
Role-based workflow & approvals
ActiveDEMAND
9.0
Sales Engine International
3.0
Customizability
ActiveDEMAND
9.6
Sales Engine International
1.0
Integration with Salesforce.com
ActiveDEMAND
10.0
Sales Engine International
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Sales Engine International
1.0
Integration with SugarCRM
ActiveDEMAND
10.0
Sales Engine International

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Awesome integration with CRM/SFDC.
  • Support is US-based, free with subscription, and very helpful.
  • Best workflow capability (drag and drop) I've seen in any comparable product.
  • Custom templates are available for purchase and are great for branding.
  • Easy to use landing pages.
Meredith Oakes profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Some bugs when using on a Mac.
  • Turnover of support team - since acquisition by SalesEngine the Manticore team has changed quite a bit.
  • Daily reports aren't as robust as some solutions - hard to get good company info on anonymous visits.
Meredith Oakes profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Sales Engine International10.0
Based on 2 answers
I've been incredibly pleased with Manticore/SEI and have selected them at several companies now. It's worked in a variety of different business environments, both big and small, and everyone on both the sales and marketing side have been extremely pleased with the results
Meredith Oakes profile photo

Usability

No score
No answers yet
No answers on this topic
Sales Engine International8.0
Based on 1 answer
Some of the actions require you to be in a specific section before actions are available to you, like adding a list. You first have to navigate to that section for options to be available to you
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Reliability and Availability

No score
No answers yet
No answers on this topic
Sales Engine International10.0
Based on 1 answer
Manticore hardly ever has "product down time" and almost never during a normal work day for our company
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Performance

No score
No answers yet
No answers on this topic
Sales Engine International10.0
Based on 1 answer
Email campaigns are deployed instantly when you launch, unlike other Marketing Automation tools I've used in the past that queue emails in batches and can take hours to complete a send
No photo available

Support

No score
No answers yet
No answers on this topic
Sales Engine International10.0
Based on 1 answer
The Manticore team is very knowledgeable, I haven't had an issue where a ticket was left unanswered or unresolved
No photo available

Online Training

No score
No answers yet
No answers on this topic
Sales Engine International10.0
Based on 1 answer
Training was done online, but was one-on-one, giving me a lot of time to ask very specific product questions. They also walk you through setting up a test campaign, email, and landing page
No photo available

Implementation

No score
No answers yet
No answers on this topic
Sales Engine International10.0
Based on 1 answer
It was the easiest integration and implementation that I've ever experienced. I've implemented other CRM integrated services before that provided the same services as Manticore that were extremely technical and expensive to integrate with Salesforce.com or Microsoft CRM Dynamics, or just plain couldn't integrate
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
We migrated to Marketo approximately 6 months
ago, and were extremely happy with the change. Besides the higher sticker
price and the "everything's a sales pitch" communications from
Marketo, we can't find any fault.

Sales
Engine International - Manticore (commonly referred to as Manti-beast
internally) created many problems for us. And while they did integrate
with our Microsoft Dynamics environment, the software quickly ate through our
purchased storage and forced us to constantly purchase more. That alone
cost us many hundreds of dollars in Microsoft Dynamics CRM storage every year.
And, when confronted about it, Manticore support flat out lied about how
much storage their activities were taking up in our system. So, while it
integrates, it's a very poor integration.
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Errors in forms led to a decrease in registrations - found workaround to correct it, but was never informed of certain incompatibilities
  • Reports have been inaccurate and very inflexible, and have not allowed for reliable forecasting/planning
No photo available

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Sales Engine International

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Sales Engine International Editions & Modules
Sales Engine International
Additional Pricing Details