ActiveDEMAND

3 Ratings
Score 10 out of 101

Salesforce Marketing Cloud Email Studio

304 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Salesforce Marketing Cloud Email Studio

The Salesforce Marketing Cloud platform is well suited for companies looking to deploy and automate Marketing and Sales communications in general but where it shines is in the scenarios where you need a cross platform solution between the Sales and Marketing Clouds because your need involves either capturing data in the Salesforce CRM (email metrics, leads, etc.) or using some of the CRM data as part of the campaign itself (i.e. segment your audience, dynamic email content with CRM data fields or logic).Its weak point is the web tracking capabilities if your web tracking needs go beyond displaying some charts of visits and visitors (aka use web metrics as part of your email automation, lead scoring, etc.)
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Salesforce Marketing Cloud Email Studio
6.7
WYSIWYG email editor
ActiveDEMAND
9.2
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
ActiveDEMAND
9.6
Salesforce Marketing Cloud Email Studio
7.2
Ability to test dynamic content
ActiveDEMAND
9.6
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
ActiveDEMAND
9.0
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
ActiveDEMAND
9.6
Salesforce Marketing Cloud Email Studio
7.6
Mobile optimization
ActiveDEMAND
9.6
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
ActiveDEMAND
9.6
Salesforce Marketing Cloud Email Studio
8.0
List management
ActiveDEMAND
9.2
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
ActiveDEMAND
9.6
Salesforce Marketing Cloud Email Studio
6.7

Lead Management

ActiveDEMAND
9.0
Salesforce Marketing Cloud Email Studio
Lead nurturing
ActiveDEMAND
9.6
Salesforce Marketing Cloud Email Studio
Lead scoring and grading
ActiveDEMAND
9.0
Salesforce Marketing Cloud Email Studio
Data quality management
ActiveDEMAND
8.6
Salesforce Marketing Cloud Email Studio
Automated sales alerts and tasks
ActiveDEMAND
8.6
Salesforce Marketing Cloud Email Studio

Campaign Management

ActiveDEMAND
9.4
Salesforce Marketing Cloud Email Studio
Calendaring
ActiveDEMAND
9.6
Salesforce Marketing Cloud Email Studio
Event/webinar marketing
ActiveDEMAND
9.2
Salesforce Marketing Cloud Email Studio

Social Media Marketing

ActiveDEMAND
8.6
Salesforce Marketing Cloud Email Studio
Social sharing and campaigns
ActiveDEMAND
8.6
Salesforce Marketing Cloud Email Studio
Social profile integration
ActiveDEMAND
8.6
Salesforce Marketing Cloud Email Studio

Reporting & Analytics

ActiveDEMAND
9.2
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
ActiveDEMAND
8.8
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
ActiveDEMAND
9.2
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
ActiveDEMAND
9.6
Salesforce Marketing Cloud Email Studio
2.7

Platform & Infrastructure

ActiveDEMAND
9.6
Salesforce Marketing Cloud Email Studio
API
ActiveDEMAND
9.0
Salesforce Marketing Cloud Email Studio
Role-based workflow & approvals
ActiveDEMAND
9.0
Salesforce Marketing Cloud Email Studio
Customizability
ActiveDEMAND
9.6
Salesforce Marketing Cloud Email Studio
Integration with Salesforce.com
ActiveDEMAND
10.0
Salesforce Marketing Cloud Email Studio
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Salesforce Marketing Cloud Email Studio
Integration with SugarCRM
ActiveDEMAND
10.0
Salesforce Marketing Cloud Email Studio

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Targeted Email Campaigns
  • Easy to create templates or you can directly add your own HTML
  • Great data on the performance of our email campaigns
  • Provides recommendations on how to improve our campaigns
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Design and layout of emails - very tough to create lists or tables of information in the body of emails. To get formatting to look right, have to use HTML scripting.
  • Reactivating a subscriber who has unsubscribed accidently is not a simple feat!
  • Pricing! For a small to mid-size company that could benefit from ExactTarget, the pricing can be prohibitive.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
At this stage in my current company I have not been able to get the budgeting funds to justify ExactTarget, although I do believe there are extensive benefits to the ET solution. Having a solution that could be personalized by sales rep for their correspondence to dealers with variable contact information would be highly beneficial and less manual than what we are doing today with our current solution. Having the ability to setup templates and take the marketing interaction out of the email campaigns would be idea.
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Usability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
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Reliability and Availability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
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Support

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
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Implementation

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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Both are decent, and both are in regular use by different teams, as is another tool we developed in-house but which proved to be too much of a burden to maintain (I doubt we'd do that again). I don't know if I prefer one over the other - sometimes the relative simplicity (and, I'll admit, familiarity) of Constant Contact is what I'm looking for, but others with more time to devote to email prefer Salesforce features.
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Scalability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Better segmentation based on Sales Cloud activity
  • Quicker development time with new content builder tools (classic builder was slow)
  • Centralized digital marketing platform that touches SMS, email, drip, and triggered marketing.
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Salesforce Marketing Cloud Email Studio Editions & Modules
Salesforce Marketing Cloud Email Studio
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.