What users are saying about
4 Ratings
6 Ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.8 out of 101
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.6 out of 101

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

SalesGenius

Genius is well-suited for a smaller company looking to do one-off campaigns and not necessarily needing to track within a separate system. For example, the professional version of Salesforce is probably an ideal size for Genius. For a more enterprise/larger company I wouldn't suggest Genius be used.
Jessie Mead profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
SalesGenius
WYSIWYG email editor
ActiveDEMAND
9.2
SalesGenius
Dynamic content
ActiveDEMAND
9.6
SalesGenius
Ability to test dynamic content
ActiveDEMAND
9.6
SalesGenius
Landing pages
ActiveDEMAND
9.0
SalesGenius
A/B testing
ActiveDEMAND
9.6
SalesGenius
Mobile optimization
ActiveDEMAND
9.6
SalesGenius
Email deliverability
ActiveDEMAND
9.6
SalesGenius
List management
ActiveDEMAND
9.2
SalesGenius
Triggered drip sequences
ActiveDEMAND
9.6
SalesGenius

Lead Management

ActiveDEMAND
9.0
SalesGenius
Lead nurturing
ActiveDEMAND
9.6
SalesGenius
Lead scoring and grading
ActiveDEMAND
9.0
SalesGenius
Data quality management
ActiveDEMAND
8.6
SalesGenius
Automated sales alerts and tasks
ActiveDEMAND
8.6
SalesGenius

Campaign Management

ActiveDEMAND
9.4
SalesGenius
Calendaring
ActiveDEMAND
9.6
SalesGenius
Event/webinar marketing
ActiveDEMAND
9.2
SalesGenius

Social Media Marketing

ActiveDEMAND
8.6
SalesGenius
Social sharing and campaigns
ActiveDEMAND
8.6
SalesGenius
Social profile integration
ActiveDEMAND
8.6
SalesGenius

Reporting & Analytics

ActiveDEMAND
9.2
SalesGenius
Dashboards
ActiveDEMAND
8.8
SalesGenius
Standard reports
ActiveDEMAND
9.2
SalesGenius
Custom reports
ActiveDEMAND
9.6
SalesGenius

Platform & Infrastructure

ActiveDEMAND
9.6
SalesGenius
API
ActiveDEMAND
9.0
SalesGenius
Role-based workflow & approvals
ActiveDEMAND
9.0
SalesGenius
Customizability
ActiveDEMAND
9.6
SalesGenius
Integration with Salesforce.com
ActiveDEMAND
10.0
SalesGenius
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
SalesGenius
Integration with SugarCRM
ActiveDEMAND
10.0
SalesGenius

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks profile photo

SalesGenius

  • Genius helped by giving our company easy access to social sharing tools, and a streamlined process for developing unique URL's, tracking, and an intuitive dashboard reporting system. It's well designed UX makes it easy to train new employees to use.
  • As an analytics person, data is important to me. However, website tagging can be an enormous time commitment. Genius helped by allowing our company to get client sites tagged in order to track in-depth analytics and develop more sophisticated engagement metrics.
  • Email solutions worked wonders, by automating the customized email process and including it in the same application that we use for our other marketing channels.
Jeremy Shabtai profile photo

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available

SalesGenius

  • CRM Integration - Although Genius was great at tracking individual activity, there wasn't a way to pull over specific campaign details (ie, bounces, deliverables, statistics, charts). Our end-users not participating in the direct campaign had no way of knowing the results from within Salesforce.
  • Communication - I had a difficult time contacting Genius when I had issues or questions.
Jessie Mead profile photo

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

SalesGenius

SalesGenius 2.1
Based on 2 answers
Platform replaces many of the tools we used to use, creating efficiencies. Only reason not to renew is if another product comes along with a lower price tag.
Jeremy Shabtai profile photo

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

SalesGenius

SalesGenius 7.0
Based on 1 answer
Extremely user friendly as a stand-alone marketing platform.
Jessie Mead profile photo

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks profile photo

SalesGenius

Pardot is within the Salesforce CRM, so solves many issues for us as far as our employees seeing direct results. Genius is more suited for the larger, enterprise company, whereas Genius is better for a smaller team. Both are extremely efficient, just target a different business size/purpose.
Jessie Mead profile photo

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available

SalesGenius

  • Training new hires has become significantly more efficient due to ease of use.
  • Increased website engagement metrics across the board.
Jeremy Shabtai profile photo

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

SalesGenius

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SalesGenius Editions & Modules

Edition
Startups$4001
Small Teams$8001
The Big Guns$1,2001
  1. per month
Additional Pricing Details

Add comparison