What users are saying about

ActiveDEMAND

3 Ratings

SalesGenius

6 Ratings

ActiveDEMAND

3 Ratings
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Score 10 out of 101

SalesGenius

6 Ratings
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Score 6.4 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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SalesGenius

Genius is well-suited for a smaller company looking to do one-off campaigns and not necessarily needing to track within a separate system. For example, the professional version of Salesforce is probably an ideal size for Genius. For a more enterprise/larger company I wouldn't suggest Genius be used.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
SalesGenius
WYSIWYG email editor
ActiveDEMAND
9.2
SalesGenius
Dynamic content
ActiveDEMAND
9.6
SalesGenius
Ability to test dynamic content
ActiveDEMAND
9.6
SalesGenius
Landing pages
ActiveDEMAND
9.0
SalesGenius
A/B testing
ActiveDEMAND
9.6
SalesGenius
Mobile optimization
ActiveDEMAND
9.6
SalesGenius
Email deliverability
ActiveDEMAND
9.6
SalesGenius
List management
ActiveDEMAND
9.2
SalesGenius
Triggered drip sequences
ActiveDEMAND
9.6
SalesGenius

Lead Management

ActiveDEMAND
9.0
SalesGenius
Lead nurturing
ActiveDEMAND
9.6
SalesGenius
Lead scoring and grading
ActiveDEMAND
9.0
SalesGenius
Data quality management
ActiveDEMAND
8.6
SalesGenius
Automated sales alerts and tasks
ActiveDEMAND
8.6
SalesGenius

Campaign Management

ActiveDEMAND
9.4
SalesGenius
Calendaring
ActiveDEMAND
9.6
SalesGenius
Event/webinar marketing
ActiveDEMAND
9.2
SalesGenius

Social Media Marketing

ActiveDEMAND
8.6
SalesGenius
Social sharing and campaigns
ActiveDEMAND
8.6
SalesGenius
Social profile integration
ActiveDEMAND
8.6
SalesGenius

Reporting & Analytics

ActiveDEMAND
9.2
SalesGenius
Dashboards
ActiveDEMAND
8.8
SalesGenius
Standard reports
ActiveDEMAND
9.2
SalesGenius
Custom reports
ActiveDEMAND
9.6
SalesGenius

Platform & Infrastructure

ActiveDEMAND
9.6
SalesGenius
API
ActiveDEMAND
9.0
SalesGenius
Role-based workflow & approvals
ActiveDEMAND
9.0
SalesGenius
Customizability
ActiveDEMAND
9.6
SalesGenius
Integration with Salesforce.com
ActiveDEMAND
10.0
SalesGenius
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
SalesGenius
Integration with SugarCRM
ActiveDEMAND
10.0
SalesGenius

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Reporting - we can send out emails all day, but if we don't have something to report to the client after-the-fact it voids the entire process. Genius provided a visually stimulating reporting tool.
  • Tracking - Genius was great at tracking opens, clicks, bounces, hard bounces, etc. This helped us clean up our system as we sent campaigns out.
  • CRM Integration - Genius was great about tracking each contact (in Salesforce) and their activity via emails.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • CRM Integration - Although Genius was great at tracking individual activity, there wasn't a way to pull over specific campaign details (ie, bounces, deliverables, statistics, charts). Our end-users not participating in the direct campaign had no way of knowing the results from within Salesforce.
  • Communication - I had a difficult time contacting Genius when I had issues or questions.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
SalesGenius2.1
Based on 2 answers
The communication was insufficient at the end of our contract and after, which makes it difficult to work with as a primary product. The pricing was extremely attractive, but kind of lead to "you pay for what you get", which doesn't work in a company our size. I do think the ease of use was higher than our current contract, but the CRM integration was lower.
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Usability

No score
No answers yet
No answers on this topic
SalesGenius7.0
Based on 1 answer
Extremely user friendly as a stand-alone marketing platform.
Jessie Mead profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
Pardot is within the Salesforce CRM, so solves many issues for us as far as our employees seeing direct results. Genius is more suited for the larger, enterprise company, whereas Genius is better for a smaller team. Both are extremely efficient, just target a different business size/purpose.
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • More satisfied clients due to increased buyer activity.
  • More deals closed because a larger span of buyer interest was reached.
Jessie Mead profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

SalesGenius

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
SalesGenius Editions & Modules
SalesGenius
Edition
Startups
$4001
Small Teams
$8001
The Big Guns
$1,2001
1. per month
Additional Pricing Details