What users are saying about
4 Ratings
1 Ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 5.1 out of 100
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

SessionM

SessionM is ideal for enterprise restaurants, brands, and organizations to build and drive loyal behaviors via technology platforms. They've built their system via robust APIs integrations, but are now diving into a white label app system that allows smaller brands (100 units+) to utilize their incredible technology in their own brand, as opposed to just bigger players. They're the best at what they do.
Ali Rauch | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
SessionM
WYSIWYG email editor
ActiveDEMAND
9.2
SessionM
Dynamic content
ActiveDEMAND
9.6
SessionM
Ability to test dynamic content
ActiveDEMAND
9.6
SessionM
Landing pages
ActiveDEMAND
9.0
SessionM
A/B testing
ActiveDEMAND
9.6
SessionM
Mobile optimization
ActiveDEMAND
9.6
SessionM
Email deliverability reporting
ActiveDEMAND
9.6
SessionM
List management
ActiveDEMAND
9.2
SessionM
Triggered drip sequences
ActiveDEMAND
9.6
SessionM

Lead Management

ActiveDEMAND
9.0
SessionM
Lead nurturing
ActiveDEMAND
9.6
SessionM
Lead scoring and grading
ActiveDEMAND
9.0
SessionM
Data quality management
ActiveDEMAND
8.6
SessionM
Automated sales alerts and tasks
ActiveDEMAND
8.6
SessionM

Campaign Management

ActiveDEMAND
9.4
SessionM
Calendaring
ActiveDEMAND
9.6
SessionM
Event/webinar marketing
ActiveDEMAND
9.2
SessionM

Social Media Marketing

ActiveDEMAND
8.6
SessionM
Social sharing and campaigns
ActiveDEMAND
8.6
SessionM
Social profile integration
ActiveDEMAND
8.6
SessionM

Reporting & Analytics

ActiveDEMAND
9.2
SessionM
Dashboards
ActiveDEMAND
8.8
SessionM
Standard reports
ActiveDEMAND
9.2
SessionM
Custom reports
ActiveDEMAND
9.6
SessionM

Platform & Infrastructure

ActiveDEMAND
9.6
SessionM
API
ActiveDEMAND
9.0
SessionM
Role-based workflow & approvals
ActiveDEMAND
9.0
SessionM
Customizability
ActiveDEMAND
9.6
SessionM
Integration with Salesforce.com
ActiveDEMAND
10.0
SessionM
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
SessionM
Integration with SugarCRM
ActiveDEMAND
10.0
SessionM

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

SessionM

  • Using data science to determine guest tendencies and actions: their system is incredibly smart and tracks historical actions to guess/estimate future actions, and creating programs to influence those actions.
  • Integrated communication platforms to speak to all of our guests within various tactics—email, push notifications, text messages, in-app messages, etc.
  • Loyalty management & CRM: creating and managing a program that runs consistently across the system.
Ali Rauch | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

SessionM

  • Some improvement could be made on their integrations process with all platforms (olo, monkey media, etc.).
Ali Rauch | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

SessionM

SessionM was light years ahead of Fishbowl, in the data science tendency assumptions that are built into the system, plus they don't offer an app for your brand to use. You'd have to employ a 3rd vendor to manage that. It's also important to note that SessionM sees ALL guests and POS content in the system, not just loyalty identified transactions.
Ali Rauch | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

SessionM

  • Our work with SessionM has been so incredibly impactful to our brand loyal guests, and the value they bring to our brand. For example, our loyal guests are worth $100+ more than our non-loyalty guests.
Ali Rauch | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

SessionM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SessionM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
SessionM
10.0

Add comparison