What users are saying about

ActiveDEMAND

3 Ratings

SharpSpring

Top Rated
136 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

SharpSpring

Top Rated
136 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

SharpSpring

I speak mostly from a B2B perspective, and that's where I see its value. If you are building long-term business relationships, and you are engaging your prospects online through your website and email messaging (in addition to personal 121 outreach), SharpSpring is a crucial asset to making this go smoothly. I have successfully implemented it an asset recovery company that wants to engage and connect with financial institutions, as just one example. Looking also to deploy for a local coffee company that is re-branding and provides commercial services. If your business is more B2C, and more transaction-focused with little personal engagement, in my opinion, SharpSpring may not be the best choice.
Keith Luscher profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
SharpSpring
7.5
WYSIWYG email editor
ActiveDEMAND
9.2
SharpSpring
7.1
Dynamic content
ActiveDEMAND
9.6
SharpSpring
7.4
Ability to test dynamic content
ActiveDEMAND
9.6
SharpSpring
8.0
Landing pages
ActiveDEMAND
9.0
SharpSpring
6.7
A/B testing
ActiveDEMAND
9.6
SharpSpring
6.8
Mobile optimization
ActiveDEMAND
9.6
SharpSpring
6.9
Email deliverability
ActiveDEMAND
9.6
SharpSpring
7.6
List management
ActiveDEMAND
9.2
SharpSpring
8.2
Triggered drip sequences
ActiveDEMAND
9.6
SharpSpring
8.7

Lead Management

ActiveDEMAND
9.0
SharpSpring
8.0
Lead nurturing
ActiveDEMAND
9.6
SharpSpring
7.9
Lead scoring and grading
ActiveDEMAND
9.0
SharpSpring
8.1
Data quality management
ActiveDEMAND
8.6
SharpSpring
7.8
Automated sales alerts and tasks
ActiveDEMAND
8.6
SharpSpring
8.3

Campaign Management

ActiveDEMAND
9.4
SharpSpring
6.8
Calendaring
ActiveDEMAND
9.6
SharpSpring
6.6
Event/webinar marketing
ActiveDEMAND
9.2
SharpSpring
7.0

Social Media Marketing

ActiveDEMAND
8.6
SharpSpring
6.9
Social sharing and campaigns
ActiveDEMAND
8.6
SharpSpring
6.8
Social profile integration
ActiveDEMAND
8.6
SharpSpring
6.9

Reporting & Analytics

ActiveDEMAND
9.2
SharpSpring
7.8
Dashboards
ActiveDEMAND
8.8
SharpSpring
7.9
Standard reports
ActiveDEMAND
9.2
SharpSpring
8.0
Custom reports
ActiveDEMAND
9.6
SharpSpring
7.6

Platform & Infrastructure

ActiveDEMAND
9.6
SharpSpring
8.0
API
ActiveDEMAND
9.0
SharpSpring
8.7
Role-based workflow & approvals
ActiveDEMAND
9.0
SharpSpring
8.3
Customizability
ActiveDEMAND
9.6
SharpSpring
7.9
Integration with Salesforce.com
ActiveDEMAND
10.0
SharpSpring
8.3
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
SharpSpring
7.3
Integration with SugarCRM
ActiveDEMAND
10.0
SharpSpring
7.8

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Comprehensive set of tools - landing page builder, email campaigns, site visitor ID, sales insight, funnel builder, form builder, CRM and more.
  • Amazing value - it's such good value that when you first look at it, it seems too good to be true! Compared to Pardot and Hubspot it is a fraction of what they charge and you get free licenses included to use with clients. It's incredibly generous and also removes all the barriers to entry which are financially very high for companies like Hubspot that I was evaluating for over a year before I discovered SharpSpring.
  • Superb onboarding - I was assigned Matthew for a period of around 6 weeks and he could not have been more helpful. The onboarding is unlimited and very comprehensive and a credit to the company.
  • Great support - the technical and general support is brilliant. Although I am based in the UK and the company is in Florida, I always get a reply the same day from a technical person and am kept informed until it is resolved. SharpSpring have really invested in their support infrastructure after you sign on and it really shows. I have also suggested a few product features and receive a comprehensive reply back from the product team as to whether they see value in my suggestion and if it is going to be added to the work stack or not.
James Kaye profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • The Landing Page generator has always been a bit glitchy and although designed to not need code, I've ended up learning more code since I started using it (no bad thing!) but a recent update has fixed a lot of the issues, just changing the publishing button onto the main page is a big time saver. I would like to see this feature improve though to be able to control the placement of headers, images etc through the editing function rather than the code.
  • At the moment the workflow structure is enabled with drop down functionality, once a criteria is added, it can't be edited. Having a more visual 'tree' structure would be more helpful and I believe is in the features pipeline.
  • The Visitor ID tool is fairly periphery to my clients needs, but it could be improved if it were possible to remove the site visiters which aren't leads that visit your site; spiders and such like.
Lindsey Pickles profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
SharpSpring9.1
Based on 13 answers
It delivers everything it promised and more. SharpSpring is marketing automation transformed. Easy to use, affordable and well supported. Many of our clients will become dependent on the information SharpSpring provides for their marketing initiatives and we are confident they will be there for the long run. When some of the over-funded 'big names' flame out, SharpSpring will be the clear choice for small business users.
Derek A. Lackey profile photo

Usability

No score
No answers yet
No answers on this topic
SharpSpring8.5
Based on 5 answers
Easy to set up, easy to accomplish most of the task we need to accomplish on behalf of our clients. The longer we use SharpSpring the more we enjoy the simplicity of the platform - with no loss of power or performance. No technical expertise is required to effectively use SharpSpring.
Derek A. Lackey profile photo

Support

No score
No answers yet
No answers on this topic
SharpSpring8.1
Based on 5 answers
We have had dozens of 'stupid questions' in the early stages of deploying marketing automation for our clients. Through SharpSpring's support team we are gaining confidence and knowledge every day. They seem to understand the better they are at support, the less we need them, therefore the more clients they can add with the same resources.
Derek A. Lackey profile photo

Implementation

No score
No answers yet
No answers on this topic
SharpSpring8.2
Based on 1 answer
Our custom application (CASL compliance) was not the typical on-boarding process for SharpSpring and they managed it very well. If we had to do it over, we would have let SharpSpring train us in their standard manner, trusting that the CASL compliance issues would sort themselves out in the process. Due to our own decisions we made our learning curve a little more difficult.
Derek A. Lackey profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
I was looking into Salesforce. It seemed very old-school compared to Sharpspring, it was also SOOOO expensive. I was able to get SharpSping with unlimited users, which is huge for our growing company!
Kim Kinney profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • It's allowed us to provide advanced services to our clients and add a new revenue stream to the business.
  • It saves us tons of time in communicating with clients and nurturing prospects.
  • Being able to identify anonymous website visitors enables us to anticipate and prepare for contacts from prospects, or to reach out to them in some way.
Lisa Kipps-Brown profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

ActiveDEMAND More Information

SharpSpring

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
SharpSpring Editions & Modules
SharpSpring
Additional Pricing Details

SharpSpring More Information