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3 Ratings

SharpSpring

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3 Ratings
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Score 10 out of 101

SharpSpring

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Top Rated
154 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Add comparison

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

SharpSpring

SharpSpring is great for companies of 3/4 or more employees, where you can use it's powerful automation features to assist in your marketing and sales efforts. It is also a great option to consider when companies are using several different solutions for email, analytics, social media campaigns and social media management, where SharpSpring can replace all of these in one platform.
Lila Bais profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
SharpSpring
7.4
WYSIWYG email editor
ActiveDEMAND
9.2
SharpSpring
7.0
Dynamic content
ActiveDEMAND
9.6
SharpSpring
7.4
Ability to test dynamic content
ActiveDEMAND
9.6
SharpSpring
7.9
Landing pages
ActiveDEMAND
9.0
SharpSpring
6.6
A/B testing
ActiveDEMAND
9.6
SharpSpring
6.7
Mobile optimization
ActiveDEMAND
9.6
SharpSpring
6.9
Email deliverability
ActiveDEMAND
9.6
SharpSpring
7.6
List management
ActiveDEMAND
9.2
SharpSpring
8.1
Triggered drip sequences
ActiveDEMAND
9.6
SharpSpring
8.7

Lead Management

ActiveDEMAND
9.0
SharpSpring
8.0
Lead nurturing
ActiveDEMAND
9.6
SharpSpring
7.8
Lead scoring and grading
ActiveDEMAND
9.0
SharpSpring
8.1
Data quality management
ActiveDEMAND
8.6
SharpSpring
7.7
Automated sales alerts and tasks
ActiveDEMAND
8.6
SharpSpring
8.3

Campaign Management

ActiveDEMAND
9.4
SharpSpring
6.8
Calendaring
ActiveDEMAND
9.6
SharpSpring
6.6
Event/webinar marketing
ActiveDEMAND
9.2
SharpSpring
6.9

Social Media Marketing

ActiveDEMAND
8.6
SharpSpring
6.9
Social sharing and campaigns
ActiveDEMAND
8.6
SharpSpring
6.9
Social profile integration
ActiveDEMAND
8.6
SharpSpring
7.0

Reporting & Analytics

ActiveDEMAND
9.2
SharpSpring
7.8
Dashboards
ActiveDEMAND
8.8
SharpSpring
7.9
Standard reports
ActiveDEMAND
9.2
SharpSpring
8.0
Custom reports
ActiveDEMAND
9.6
SharpSpring
7.6

Platform & Infrastructure

ActiveDEMAND
9.6
SharpSpring
8.2
API
ActiveDEMAND
9.0
SharpSpring
8.8
Role-based workflow & approvals
ActiveDEMAND
9.0
SharpSpring
8.3
Customizability
ActiveDEMAND
9.6
SharpSpring
7.8
Integration with Salesforce.com
ActiveDEMAND
10.0
SharpSpring
8.3
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
SharpSpring
7.8
Integration with SugarCRM
ActiveDEMAND
10.0
SharpSpring
8.1

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Having used other marketing automation products in the past, SharpSpring comes in with a fresh and relevant product, packed full of workflow features that help our marketing team and sales team reach their goals.
  • The CRM is well crafted and easier than most other CRMs we have either tried ourselves or worked on for our clients.
  • They are always new features in planning and SharpSpring are very welcoming of new feature requests.
  • The automation and visual workflow system is easy to operate once you have a marketing plan in mind. Once you have something to say, it is easy to say using SharpSpring.
  • GDPR compliance on all aspects is great.
Tony Burke profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • The sales process (pipeline) has no automation functionality. It would be great if this could be automated to some extend as well.
  • You can only create triggers on actions that people take. Not on actions people do not take. To create this it often takes a workaround. For example, it is not possible to create a trigger on 'did not open e-mail'.
  • We are a Dutch agency, and the tooling SharpSpring uses for recognizing who visits your website is quite poor in Holland. We do not get a lot of data. Would be great if the could partner up with a Dutch party for this. That would give us a bit more value.
  • Some things could use an update. For example button creation in e-mails, this has limited possibilities.
  • Some things are not adjustable. Like the message people get whet they unsubscribe. We would like to make this a bit more personal / friendlier but this is not possible.
Stéphanie Erné profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
SharpSpring9.1
Based on 14 answers
Now that we've been using the platform for close to a year and have experienced their support, we believe its a no-brainer to continue a strong partnership with SharpSpring. We look forward to all they have in store and are confident that they will continue to be a leading marketing platform and that makes us happy!
Carlos Arnavat 4 profile photo

Usability

No score
No answers yet
No answers on this topic
SharpSpring8.5
Based on 5 answers
I got up to speed pretty quickly on SharpSpring with no training. I did make occasional use of the online help, but in general, I found it pretty easy to understand, pretty easy to navigate and exceptionally easy to build and manage email campaigns. In particular, I like the way automation consists of easy-to-understand workflows and triggers.
Jack Edward Heald profile photo

Support

No score
No answers yet
No answers on this topic
SharpSpring8.1
Based on 5 answers
So far, every issue has been dealt with professionally by the support team and they even follow up again after the issues are resolved to see if everything is still o.k.
Tony Burke profile photo

Implementation

No score
No answers yet
No answers on this topic
SharpSpring8.2
Based on 1 answer
Our custom application (CASL compliance) was not the typical on-boarding process for SharpSpring and they managed it very well. If we had to do it over, we would have let SharpSpring train us in their standard manner, trusting that the CASL compliance issues would sort themselves out in the process. Due to our own decisions we made our learning curve a little more difficult.
Derek A. Lackey profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
I was looking into Salesforce. It seemed very old-school compared to Sharpspring, it was also SOOOO expensive. I was able to get SharpSping with unlimited users, which is huge for our growing company!
Kim Kinney profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • I now know my ROI on all my Google adwords. Before we have no idea what keywords brought in what [results].
Kim Kinney profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

ActiveDEMAND More Information

SharpSpring

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
SharpSpring Editions & Modules
SharpSpring
Additional Pricing Details

SharpSpring More Information