What users are saying about
4 Ratings
6 Ratings
4 Ratings
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Score 5 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Signpost

Signpost is helping us on a very large scale in managing the reviews and increasing positive reviews about the organization. The support team is great, the dashboard is fully functional. I will recommend this tool to other organizations [and] it will definitely help them to enhance their feedback system.
Mallory Robinson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Signpost
WYSIWYG email editor
ActiveDEMAND
9.2
Signpost
Dynamic content
ActiveDEMAND
9.6
Signpost
Ability to test dynamic content
ActiveDEMAND
9.6
Signpost
Landing pages
ActiveDEMAND
9.0
Signpost
A/B testing
ActiveDEMAND
9.6
Signpost
Mobile optimization
ActiveDEMAND
9.6
Signpost
Email deliverability reporting
ActiveDEMAND
9.6
Signpost
List management
ActiveDEMAND
9.2
Signpost
Triggered drip sequences
ActiveDEMAND
9.6
Signpost

Lead Management

ActiveDEMAND
9.0
Signpost
Lead nurturing
ActiveDEMAND
9.6
Signpost
Lead scoring and grading
ActiveDEMAND
9.0
Signpost
Data quality management
ActiveDEMAND
8.6
Signpost
Automated sales alerts and tasks
ActiveDEMAND
8.6
Signpost

Campaign Management

ActiveDEMAND
9.4
Signpost
Calendaring
ActiveDEMAND
9.6
Signpost
Event/webinar marketing
ActiveDEMAND
9.2
Signpost

Social Media Marketing

ActiveDEMAND
8.6
Signpost
Social sharing and campaigns
ActiveDEMAND
8.6
Signpost
Social profile integration
ActiveDEMAND
8.6
Signpost

Reporting & Analytics

ActiveDEMAND
9.2
Signpost
Dashboards
ActiveDEMAND
8.8
Signpost
Standard reports
ActiveDEMAND
9.2
Signpost
Custom reports
ActiveDEMAND
9.6
Signpost

Platform & Infrastructure

ActiveDEMAND
9.6
Signpost
API
ActiveDEMAND
9.0
Signpost
Role-based workflow & approvals
ActiveDEMAND
9.0
Signpost
Customizability
ActiveDEMAND
9.6
Signpost
Integration with Salesforce.com
ActiveDEMAND
10.0
Signpost
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Signpost
Integration with SugarCRM
ActiveDEMAND
10.0
Signpost

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Signpost

  • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
  • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
  • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
  • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
  • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
Mallory Robinson | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Signpost

  • [I feel] the campaign tab needs a lot of improvement. The campaign part is not up to mark. Need a lot of changes to be more precise and relevant to the actual campaign niche.
  • Another big drawback that I discovered while using it that it does not allow to send text messages to customers unless the customer accepts an invite first.
Mallory Robinson | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Signpost

No answers on this topic

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Signpost

  • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
  • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
  • This makes me more confident in using the platform more in depth.
Mallory Robinson | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Signpost

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Signpost Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Signpost
8.0

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