ActiveDEMAND vs. Springbot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveDEMAND
Score 9.0 out of 10
Small Businesses (1-50 employees)
ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as conversions and leads.
$3
Per Phone Number/mth
Springbot
Score 6.0 out of 10
N/A
Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find themselves wearing many hats can still send the right message at the right time with confidence. With an all-in-one marketing automation platform designed with ease of use in mind, business…
$199
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Pricing
ActiveDEMANDSpringbot
Editions & Modules
Call Tracking
$3
Per Phone Number/mth
Email Marketer
$7
Per Month [Unlimited Users]
Small Business Marketer
$69
Per Month [Unlimited Users]
Corporate Marketer
$199
Per Month [Unlimited Users]
Agency Marketer
$799
Per Month [Unlimited Users]
Platform Base Package
$199/month
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Offerings
Pricing Offerings
ActiveDEMANDSpringbot
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSee website for pricing calculator for additional pricing options.
More Pricing Information
Features
ActiveDEMANDSpringbot
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveDEMAND
9.5
2 Ratings
20% above category average
Springbot
4.4
3 Ratings
55% below category average
WYSIWYG email editor9.22 Ratings4.03 Ratings
Dynamic content9.62 Ratings4.23 Ratings
Ability to test dynamic content9.62 Ratings2.72 Ratings
Landing pages9.02 Ratings8.21 Ratings
A/B testing9.62 Ratings4.23 Ratings
Mobile optimization9.62 Ratings4.03 Ratings
Email deliverability reporting9.62 Ratings4.03 Ratings
List management9.22 Ratings4.23 Ratings
Triggered drip sequences9.62 Ratings4.03 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveDEMAND
9.0
2 Ratings
15% above category average
Springbot
6.6
3 Ratings
16% below category average
Lead nurturing automation9.62 Ratings4.03 Ratings
Lead scoring and grading9.02 Ratings9.11 Ratings
Data quality management8.62 Ratings4.03 Ratings
Automated sales alerts and tasks8.62 Ratings9.11 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveDEMAND
9.4
2 Ratings
21% above category average
Springbot
5.2
3 Ratings
38% below category average
Calendaring9.62 Ratings4.03 Ratings
Event/webinar marketing9.22 Ratings6.41 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveDEMAND
8.6
2 Ratings
13% above category average
Springbot
2.7
2 Ratings
94% below category average
Social sharing and campaigns8.62 Ratings2.52 Ratings
Social profile integration8.62 Ratings3.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveDEMAND
9.2
2 Ratings
20% above category average
Springbot
4.2
3 Ratings
56% below category average
Dashboards8.82 Ratings4.23 Ratings
Standard reports9.22 Ratings4.23 Ratings
Custom reports9.62 Ratings4.23 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveDEMAND
9.6
2 Ratings
23% above category average
Springbot
6.9
3 Ratings
9% below category average
API9.01 Ratings4.23 Ratings
Role-based workflow & approvals9.01 Ratings8.21 Ratings
Customizability9.62 Ratings7.31 Ratings
Integration with Salesforce.com10.01 Ratings7.31 Ratings
Integration with Microsoft Dynamics CRM10.01 Ratings7.31 Ratings
Integration with SugarCRM10.01 Ratings7.31 Ratings
Best Alternatives
ActiveDEMANDSpringbot
Small Businesses
Vbout
Vbout
Score 9.6 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
ActiveDEMANDSpringbot
Likelihood to Recommend
9.6
(2 ratings)
3.8
(5 ratings)
Usability
-
(0 ratings)
3.7
(4 ratings)
Support Rating
-
(0 ratings)
4.2
(3 ratings)
User Testimonials
ActiveDEMANDSpringbot
Likelihood to Recommend
JumpDEMAND Inc.
When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review
Springbot Inc.
Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Read full review
Pros
JumpDEMAND Inc.
  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review
Springbot Inc.
  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Read full review
Cons
JumpDEMAND Inc.
  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Read full review
Springbot Inc.
  • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
  • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
  • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
  • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
Read full review
Usability
JumpDEMAND Inc.
No answers on this topic
Springbot Inc.
Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
Read full review
Support Rating
JumpDEMAND Inc.
No answers on this topic
Springbot Inc.
We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
Read full review
Alternatives Considered
JumpDEMAND Inc.
Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Read full review
Springbot Inc.
Springbit is more expensive, more complicated and delivered less.
Read full review
Return on Investment
JumpDEMAND Inc.
  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Read full review
Springbot Inc.
  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Read full review
ScreenShots

ActiveDEMAND Screenshots

Screenshot of Drag-and-drop workflow interface makes it easy to configure hundreds of campaignsScreenshot of Watch lead and campaign performance in real-time from dashboardsScreenshot of Manage your landing pages, email campaigns, social media posts and more all in one interface

Springbot Screenshots

Screenshot of Email Editor - Springbot's drag-and-drop email editor makes it effortless to design eye-catching, branded emails that look great on any device!Screenshot of Automations Editor - Springbot's automations editor let's you easily create automations for common use cases like abandoned cart, and it gives you the ability to build highly customized automations to fit your store's needs.Screenshot of SMS Marketing - Springbot makes SMS marketing simple with text-to-join campaigns that allow you to use custom keywords related to your brand. Combine SMS with the power of automation flows to enhance your multichannel marketing strategy.Screenshot of Social Hub - Springbot's Social Hub helps you streamline your content and marketing efforts, so you can do it all in one place — post, schedule, track metrics and more!Screenshot of Online Ads - Increase your site traffic and bring shoppers back to your store's site with prospecting and retargeting ads.Screenshot of Reporting and Dashboards - Make data-driven decisions by tracking important metrics for your site traffic, product categories and marketing efforts. Get more insights about your ideal customer profile.