4 Ratings
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Score 5 out of 100
39 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Sprinklr Modern Marketing & Advertising
WYSIWYG email editor
ActiveDEMAND
9.2
Sprinklr Modern Marketing & Advertising
Dynamic content
ActiveDEMAND
9.6
Sprinklr Modern Marketing & Advertising
Ability to test dynamic content
ActiveDEMAND
9.6
Sprinklr Modern Marketing & Advertising
Landing pages
ActiveDEMAND
9.0
Sprinklr Modern Marketing & Advertising
A/B testing
ActiveDEMAND
9.6
Sprinklr Modern Marketing & Advertising
Mobile optimization
ActiveDEMAND
9.6
Sprinklr Modern Marketing & Advertising
Email deliverability reporting
ActiveDEMAND
9.6
Sprinklr Modern Marketing & Advertising
List management
ActiveDEMAND
9.2
Sprinklr Modern Marketing & Advertising
Triggered drip sequences
ActiveDEMAND
9.6
Sprinklr Modern Marketing & Advertising

Lead Management

ActiveDEMAND
9.0
Sprinklr Modern Marketing & Advertising
Lead nurturing
ActiveDEMAND
9.6
Sprinklr Modern Marketing & Advertising
Lead scoring and grading
ActiveDEMAND
9.0
Sprinklr Modern Marketing & Advertising
Data quality management
ActiveDEMAND
8.6
Sprinklr Modern Marketing & Advertising
Automated sales alerts and tasks
ActiveDEMAND
8.6
Sprinklr Modern Marketing & Advertising

Campaign Management

ActiveDEMAND
9.4
Sprinklr Modern Marketing & Advertising
Calendaring
ActiveDEMAND
9.6
Sprinklr Modern Marketing & Advertising
Event/webinar marketing
ActiveDEMAND
9.2
Sprinklr Modern Marketing & Advertising

Social Media Marketing

ActiveDEMAND
8.6
Sprinklr Modern Marketing & Advertising
Social sharing and campaigns
ActiveDEMAND
8.6
Sprinklr Modern Marketing & Advertising
Social profile integration
ActiveDEMAND
8.6
Sprinklr Modern Marketing & Advertising

Reporting & Analytics

ActiveDEMAND
9.2
Sprinklr Modern Marketing & Advertising
Dashboards
ActiveDEMAND
8.8
Sprinklr Modern Marketing & Advertising
Standard reports
ActiveDEMAND
9.2
Sprinklr Modern Marketing & Advertising
Custom reports
ActiveDEMAND
9.6
Sprinklr Modern Marketing & Advertising

Platform & Infrastructure

ActiveDEMAND
9.6
Sprinklr Modern Marketing & Advertising
API
ActiveDEMAND
9.0
Sprinklr Modern Marketing & Advertising
Role-based workflow & approvals
ActiveDEMAND
9.0
Sprinklr Modern Marketing & Advertising
Customizability
ActiveDEMAND
9.6
Sprinklr Modern Marketing & Advertising
Integration with Salesforce.com
ActiveDEMAND
10.0
Sprinklr Modern Marketing & Advertising
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Sprinklr Modern Marketing & Advertising
Integration with SugarCRM
ActiveDEMAND
10.0
Sprinklr Modern Marketing & Advertising

Content Creation

ActiveDEMAND
Sprinklr Modern Marketing & Advertising
8.1
Ideation
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
7.9
Approval workflows
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
6.8
Content collaboration
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
9.4
Content calendar
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
9.2
Network for content licensing/production
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
7.3

Content Publishing

ActiveDEMAND
Sprinklr Modern Marketing & Advertising
7.0
Content hub
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
9.7
Forms / Gated content
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
5.5
Embedded CTAs
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
1.8
Content distribution
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
8.9
Content promotion
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
7.4
Content automation
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
8.9

Content Reporting & Analytics

ActiveDEMAND
Sprinklr Modern Marketing & Advertising
8.6
Audience profiling and targeting
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
9.0
Closed-loop tracking and reporting
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
9.0
Content performance analytics
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
9.2
Campaign optimization dashboard
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
7.9
Competitive analytics
ActiveDEMAND
Sprinklr Modern Marketing & Advertising
7.8

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Alissa Calomino | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Corey Walker | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Sprinklr Modern Marketing & Advertising

Sprinklr Modern Marketing & Advertising 7.6
Based on 26 answers
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
Robert Lange | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
  • Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
  • In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
  • The price of the tool is very high so I'm not sure that the ROI is 1 to 1
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Sprinklr Modern Marketing & Advertising

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Marketing & Advertising Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Sprinklr Modern Marketing & Advertising
7.6

Support Rating

ActiveDEMAND
Sprinklr Modern Marketing & Advertising
7.6

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