5 Ratings
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Score 9 out of 100
47 Ratings
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Score 7.7 out of 100

Feature Set Ratings

    Email & Online Marketing

    9.5

    ActiveDEMAND

    95%

    Sprinklr Modern Marketing & Advertising

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 9/9 features

    WYSIWYG email editor

    9.2
    92%
    2 Ratings
    N/A
    0 Ratings

    Dynamic content

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Landing pages

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    A/B testing

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Mobile optimization

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.6
    96%
    4 Ratings
    N/A
    0 Ratings

    List management

    9.2
    92%
    2 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Lead Management

    9.0

    ActiveDEMAND

    90%

    Sprinklr Modern Marketing & Advertising

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 4/4 features

    Lead nurturing

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Data quality management

    8.6
    86%
    2 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.6
    86%
    2 Ratings
    N/A
    0 Ratings

    Campaign Management

    9.4

    ActiveDEMAND

    94%

    Sprinklr Modern Marketing & Advertising

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 2/2 features

    Calendaring

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    9.2
    92%
    2 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveDEMAND

    86%

    Sprinklr Modern Marketing & Advertising

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 2/2 features

    Social sharing and campaigns

    8.6
    86%
    2 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    2 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    9.2

    ActiveDEMAND

    92%

    Sprinklr Modern Marketing & Advertising

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 3/3 features

    Dashboards

    8.8
    88%
    2 Ratings
    N/A
    0 Ratings

    Standard reports

    9.2
    92%
    2 Ratings
    N/A
    0 Ratings

    Custom reports

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    9.6

    ActiveDEMAND

    96%

    Sprinklr Modern Marketing & Advertising

    Feature Set Not Supported
    N/A
    ActiveDEMAND ranks higher in 6/6 features

    API

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Role-based workflow & approvals

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Customizability

    9.6
    96%
    2 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Integration with SugarCRM

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Content Creation

    ActiveDEMAND

    Feature Set Not Supported
    N/A
    7.6

    Sprinklr Modern Marketing & Advertising

    76%
    Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

    Ideation

    N/A
    0 Ratings
    6.4
    64%
    4 Ratings

    Approval workflows

    N/A
    0 Ratings
    6.4
    64%
    5 Ratings

    Content collaboration

    N/A
    0 Ratings
    8.6
    86%
    6 Ratings

    Content calendar

    N/A
    0 Ratings
    9.4
    94%
    6 Ratings

    Network for content licensing/production

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Content Publishing

    ActiveDEMAND

    Feature Set Not Supported
    N/A
    8.3

    Sprinklr Modern Marketing & Advertising

    83%
    Sprinklr Modern Marketing & Advertising ranks higher in 6/6 features

    Content hub

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Forms / Gated content

    N/A
    0 Ratings
    8.0
    80%
    3 Ratings

    Embedded CTAs

    N/A
    0 Ratings
    8.5
    85%
    3 Ratings

    Content distribution

    N/A
    0 Ratings
    7.9
    79%
    7 Ratings

    Content promotion

    N/A
    0 Ratings
    8.4
    84%
    6 Ratings

    Content automation

    N/A
    0 Ratings
    9.0
    90%
    5 Ratings

    Content Reporting & Analytics

    ActiveDEMAND

    Feature Set Not Supported
    N/A
    8.2

    Sprinklr Modern Marketing & Advertising

    82%
    Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

    Audience profiling and targeting

    N/A
    0 Ratings
    7.4
    74%
    8 Ratings

    Closed-loop tracking and reporting

    N/A
    0 Ratings
    8.3
    83%
    7 Ratings

    Content performance analytics

    N/A
    0 Ratings
    9.4
    94%
    8 Ratings

    Campaign optimization dashboard

    N/A
    0 Ratings
    7.8
    78%
    6 Ratings

    Competitive analytics

    N/A
    0 Ratings
    8.3
    83%
    7 Ratings

    Attribute Ratings

    • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.6

    ActiveDEMAND

    96%
    2 Ratings
    7.8

    Sprinklr Modern Marketing & Advertising

    78%
    17 Ratings

    Support Rating

    ActiveDEMAND

    N/A
    0 Ratings
    8.5

    Sprinklr Modern Marketing & Advertising

    85%
    29 Ratings

    Likelihood to Recommend

    JumpDEMAND Inc.

    When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
    Read full review

    Sprinklr

    Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
    Read full review

    Pros

    JumpDEMAND Inc.

    • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
    • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
    • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
    Read full review

    Sprinklr

    • Great personal attention from our account executive. They tried their best to coach and onboarding.
    • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
    • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
    Read full review

    Cons

    JumpDEMAND Inc.

    • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
    • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
    • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
    • I also wish the reports autorefreshed more frequently.
    • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
    • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
    Read full review

    Sprinklr

    • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
    Read full review

    Pricing Details

    ActiveDEMAND

    Starting Price

    $3 Per Phone Number/mth

    Editions & Modules

    ActiveDEMAND editions and modules pricing
    EditionModules
    Call Tracking$31
    Email Marketer$72
    Small Business Marketer$693
    Corporate Marketer$1994
    Agency Marketer$7995

    Footnotes

    1. Per Phone Number/mth
    2. Per Month [Unlimited Users]
    3. Per Month [Unlimited Users]
    4. Per Month [Unlimited Users]
    5. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Sprinklr Modern Marketing & Advertising

    Starting Price

    Editions & Modules

    Sprinklr Modern Marketing & Advertising editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Support Rating

      JumpDEMAND Inc.

      No answers on this topic

      Sprinklr

      We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
      Read full review

      Alternatives Considered

      JumpDEMAND Inc.

      Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
      Read full review

      Sprinklr

      We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
      Read full review

      Return on Investment

      JumpDEMAND Inc.

      • Simplified email marketing and event management
      • Better tracking of leads
      • Better intelligence about which initiatives are working well and where future opportunities lie
      • Less reliant on IT department/third party to execute our online marketing
      Read full review

      Sprinklr

      • Time saved on reporting: no need to request any reports from social media agencies anymore
      • Time saved on optimisations thanks to AI optimisations available on the platform
      • Increased team collaboration: local users have visibility on the best performing content across all the markets
      Read full review

      Screenshots

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