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Score 10 out of 101
7 Ratings
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Score 9.5 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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ThriveHive

I believe that ThriveHives' business model is perfectly suited to smaller, but growing companies and start-ups. They have priced their services at a reasonable level for these businesses. I think ThriveHive trains their people thoroughly on the workings of search engines, so that their coaches really have a good handle on how to help you improve your internet, as well as your non-internet, presence. Additionally, since search engines continuously change and tweak their algorithms, I think ThriveHive does a good job at staying in step with the changes.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
ThriveHive
7.9
WYSIWYG email editor
ActiveDEMAND
9.2
ThriveHive
7.3
Dynamic content
ActiveDEMAND
9.6
ThriveHive
8.7
Ability to test dynamic content
ActiveDEMAND
9.6
ThriveHive
8.0
Landing pages
ActiveDEMAND
9.0
ThriveHive
8.3
A/B testing
ActiveDEMAND
9.6
ThriveHive
5.0
Mobile optimization
ActiveDEMAND
9.6
ThriveHive
6.5
Email deliverability
ActiveDEMAND
9.6
ThriveHive
9.3
List management
ActiveDEMAND
9.2
ThriveHive
9.3
Triggered drip sequences
ActiveDEMAND
9.6
ThriveHive
8.7

Lead Management

ActiveDEMAND
9.0
ThriveHive
7.9
Lead nurturing
ActiveDEMAND
9.6
ThriveHive
7.5
Lead scoring and grading
ActiveDEMAND
9.0
ThriveHive
7.0
Data quality management
ActiveDEMAND
8.6
ThriveHive
8.0
Automated sales alerts and tasks
ActiveDEMAND
8.6
ThriveHive
9.0

Campaign Management

ActiveDEMAND
9.4
ThriveHive
7.8
Calendaring
ActiveDEMAND
9.6
ThriveHive
9.5
Event/webinar marketing
ActiveDEMAND
9.2
ThriveHive
6.0

Social Media Marketing

ActiveDEMAND
8.6
ThriveHive
8.8
Social sharing and campaigns
ActiveDEMAND
8.6
ThriveHive
8.7
Social profile integration
ActiveDEMAND
8.6
ThriveHive
9.0

Reporting & Analytics

ActiveDEMAND
9.2
ThriveHive
8.2
Dashboards
ActiveDEMAND
8.8
ThriveHive
9.2
Standard reports
ActiveDEMAND
9.2
ThriveHive
8.8
Custom reports
ActiveDEMAND
9.6
ThriveHive
6.5

Platform & Infrastructure

ActiveDEMAND
9.6
ThriveHive
8.5
API
ActiveDEMAND
9.0
ThriveHive
Role-based workflow & approvals
ActiveDEMAND
9.0
ThriveHive
Customizability
ActiveDEMAND
9.6
ThriveHive
8.5
Integration with Salesforce.com
ActiveDEMAND
10.0
ThriveHive
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
ThriveHive
Integration with SugarCRM
ActiveDEMAND
10.0
ThriveHive

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Allows quick and painless marketing tasks to be completed using their platform.
  • Can publish blog posts and other content to your website with ease.
  • Provides super helpful content and guidance on marketing with resources that a small business would never be able to afford on its own.
  • Access to a marketing coach that helps solve common marketing tasks and provides guidance and advice specific to your business but with the knowledge of what works with other businesses.
David Elmasian profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Sometimes, the software has glitches. It's normal when you are upgrading your systems so I take this in stride.
  • There isn't as much flexibility with the email program as there is with Constant Contact.
  • I wish they had the resources to provide personnel to implement action plans that come out of the marketing coaching calls.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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I have only used website developers in the past and haven't used any marketing companies
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • They have dramatically increased my business. I'm very satisfied regarding the return on my investment. The employees really care about providing quality service.
  • They continually educate me about social media and website visibility.
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

ThriveHive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
ThriveHive Editions & Modules
ThriveHive
Additional Pricing Details