What users are saying about

ActiveDEMAND

3 Ratings
Score 10 out of 101

TreeHouse Interactive

6 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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TreeHouse Interactive

TreeHouse Interactive Marketing View is well suited when there is a whole team that needs to work together quickly. When the team is of five or less the overhead of the system is a little much to warrant use
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
TreeHouse Interactive
7.8
WYSIWYG email editor
ActiveDEMAND
9.2
TreeHouse Interactive
7.0
Dynamic content
ActiveDEMAND
9.6
TreeHouse Interactive
6.5
Ability to test dynamic content
ActiveDEMAND
9.6
TreeHouse Interactive
8.0
Landing pages
ActiveDEMAND
9.0
TreeHouse Interactive
8.0
A/B testing
ActiveDEMAND
9.6
TreeHouse Interactive
8.0
Mobile optimization
ActiveDEMAND
9.6
TreeHouse Interactive
8.0
Email deliverability
ActiveDEMAND
9.6
TreeHouse Interactive
9.0
List management
ActiveDEMAND
9.2
TreeHouse Interactive
9.0
Triggered drip sequences
ActiveDEMAND
9.6
TreeHouse Interactive
7.0

Lead Management

ActiveDEMAND
9.0
TreeHouse Interactive
7.8
Lead nurturing
ActiveDEMAND
9.6
TreeHouse Interactive
6.0
Lead scoring and grading
ActiveDEMAND
9.0
TreeHouse Interactive
8.0
Data quality management
ActiveDEMAND
8.6
TreeHouse Interactive
8.0
Automated sales alerts and tasks
ActiveDEMAND
8.6
TreeHouse Interactive
9.0

Campaign Management

ActiveDEMAND
9.4
TreeHouse Interactive
8.3
Calendaring
ActiveDEMAND
9.6
TreeHouse Interactive
7.5
Event/webinar marketing
ActiveDEMAND
9.2
TreeHouse Interactive
9.0

Social Media Marketing

ActiveDEMAND
8.6
TreeHouse Interactive
6.0
Social sharing and campaigns
ActiveDEMAND
8.6
TreeHouse Interactive
6.0
Social profile integration
ActiveDEMAND
8.6
TreeHouse Interactive
6.0

Reporting & Analytics

ActiveDEMAND
9.2
TreeHouse Interactive
8.2
Dashboards
ActiveDEMAND
8.8
TreeHouse Interactive
8.5
Standard reports
ActiveDEMAND
9.2
TreeHouse Interactive
8.0
Custom reports
ActiveDEMAND
9.6
TreeHouse Interactive
8.0

Platform & Infrastructure

ActiveDEMAND
9.6
TreeHouse Interactive
6.7
API
ActiveDEMAND
9.0
TreeHouse Interactive
6.0
Role-based workflow & approvals
ActiveDEMAND
9.0
TreeHouse Interactive
7.0
Customizability
ActiveDEMAND
9.6
TreeHouse Interactive
4.0
Integration with Salesforce.com
ActiveDEMAND
10.0
TreeHouse Interactive
8.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
TreeHouse Interactive
8.0
Integration with SugarCRM
ActiveDEMAND
10.0
TreeHouse Interactive
7.0

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Providing data in an easily digestible format.
  • Intuitive workflow, really easy to learn in an afternoon.
  • Cloud access feature allows for easy access on any device.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Often slow to start up.
  • Was difficult to update old workflows for the new system.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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We were previously using a piecemeal collection of software to accomplish the same tasks as TreeHouse Interactive Marketing View. I can't even begin to compare the experience of before and after. Having one well developed tool to accomplish all these tasks is a life changer
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Support calls have dropped by 40% since the transition.
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

TreeHouse Interactive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
TreeHouse Interactive Editions & Modules
TreeHouse Interactive
Additional Pricing Details