What users are saying about
4 Ratings
84 Ratings
4 Ratings
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Score 5 out of 100
84 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Twilio

If you've ever gone to use a multi-factor authenticated app, and not had your authentication device nearby, but had another device on-hand, Authy is for you. Authy makes it easy to turn any of your devices into your second factor for authentication, ensuring that your codes are always at hand. Even if you don't want to use multiple devices, users will appreciate the ability to back up their authentication codes, so that if their authentication device is ever lost, they can easily recover the codes to a new device, without having to re-register the new device with their applications.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Twilio
WYSIWYG email editor
ActiveDEMAND
9.2
Twilio
Dynamic content
ActiveDEMAND
9.6
Twilio
Ability to test dynamic content
ActiveDEMAND
9.6
Twilio
Landing pages
ActiveDEMAND
9.0
Twilio
A/B testing
ActiveDEMAND
9.6
Twilio
Mobile optimization
ActiveDEMAND
9.6
Twilio
Email deliverability reporting
ActiveDEMAND
9.6
Twilio
List management
ActiveDEMAND
9.2
Twilio
Triggered drip sequences
ActiveDEMAND
9.6
Twilio

Lead Management

ActiveDEMAND
9.0
Twilio
Lead nurturing
ActiveDEMAND
9.6
Twilio
Lead scoring and grading
ActiveDEMAND
9.0
Twilio
Data quality management
ActiveDEMAND
8.6
Twilio
Automated sales alerts and tasks
ActiveDEMAND
8.6
Twilio

Campaign Management

ActiveDEMAND
9.4
Twilio
Calendaring
ActiveDEMAND
9.6
Twilio
Event/webinar marketing
ActiveDEMAND
9.2
Twilio

Social Media Marketing

ActiveDEMAND
8.6
Twilio
Social sharing and campaigns
ActiveDEMAND
8.6
Twilio
Social profile integration
ActiveDEMAND
8.6
Twilio

Reporting & Analytics

ActiveDEMAND
9.2
Twilio
Dashboards
ActiveDEMAND
8.8
Twilio
Standard reports
ActiveDEMAND
9.2
Twilio
Custom reports
ActiveDEMAND
9.6
Twilio

Platform & Infrastructure

ActiveDEMAND
9.6
Twilio
API
ActiveDEMAND
9.0
Twilio
Role-based workflow & approvals
ActiveDEMAND
9.0
Twilio
Customizability
ActiveDEMAND
9.6
Twilio
Integration with Salesforce.com
ActiveDEMAND
10.0
Twilio
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Twilio
Integration with SugarCRM
ActiveDEMAND
10.0
Twilio

Contact Center Software

ActiveDEMAND
Twilio
8.8
Agent dashboard
ActiveDEMAND
Twilio
9.2
Validate callers
ActiveDEMAND
Twilio
9.2
Outbound response
ActiveDEMAND
Twilio
8.4
Call forwarding
ActiveDEMAND
Twilio
8.0
Warm transfer
ActiveDEMAND
Twilio
6.1
Interactive voice response
ActiveDEMAND
Twilio
9.2
REST APIs
ActiveDEMAND
Twilio
9.5
Call scripts
ActiveDEMAND
Twilio
9.2
Call tracking
ActiveDEMAND
Twilio
9.2
Multichannel integration
ActiveDEMAND
Twilio
8.6
CRM software integration
ActiveDEMAND
Twilio
9.5

Workforce Optimization (WFO)

ActiveDEMAND
Twilio
10.0
Inbound call routing
ActiveDEMAND
Twilio
10.0
Recording
ActiveDEMAND
Twilio
10.0
Quality management
ActiveDEMAND
Twilio
10.0
Call analytics
ActiveDEMAND
Twilio
10.0
Historical reporting
ActiveDEMAND
Twilio
10.0
Live reporting
ActiveDEMAND
Twilio
10.0
Customer surveys
ActiveDEMAND
Twilio
10.0
Customer interaction analytics
ActiveDEMAND
Twilio
10.0

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Twilio

  • Easy implementation. Just a few lines of code.
  • Custom numbers for area codes (we have one in each different city).
  • Cost effective. Very cheap not only for a number (about $1 or so per number per month) but also for sending out automated SMS.
  • Good overview dashboards to see activity, send rates, and deliverability.
  • Number verification (so the text that makes you input a code) something we haven't used but will be adding in in the near future.
Evan Laird | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Twilio

  • There is some latency when calling international phone numbers.
  • You are charged for both incoming and outgoing calls so your costs can go up quite quickly depending on usage.
  • VoIP laws come into the picture depending on where you are located. You may need to get your IP whitelisted by your provider to allow VoIP calls within your location if this is the case for you. Would be great if Twilio could assist with this aspect.
Anonymous | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Twilio

Twilio 9.0
Based on 1 answer
It really cannot get much easier. Simply sign in, verify the device and off you go. I have found Authy to be very easy and almost identical across all the devices I use. I am disappointed about the slow update process. Authy could use some updating, but I have not seen it yet.
Anonymous | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Twilio

Twilio 7.3
Based on 14 answers
I've never had to contact Authy's support. Of course, that's because Authy is so simple and easy to use that there hasn't been any need to. Authy correctly implements the time-based one-time password (TOTP) protocol, and becomes it conforms to the standard, it easily replaces Google Authenticator for your needs.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Twilio

Google Authenticator — There's no contest here, Authy feels like a much better choice. It's much easier to recover from a lost phone, and it's one less Google app on my phone.1Password — This is actually the next product we plan to evaluate; it's more promising for sharing accounts across multiple users.
Jeff Eaton | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Twilio

  • Our ROI was improved compared to our previous providers. Twilio Voice fees are very reasonable comparing with similar alternatives.
  • We can add easily new phone numbers for as little as US$1 for newcomers and offices, just with the click of a button inside Twilio admin console.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Twilio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio Editions & Modules

Edition
Local Calls$0.0131
Toll-Free Calls$0.0131
Browser / App Calls$0.0401
  1. Per Minute
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Twilio
8.6

Usability

ActiveDEMAND
Twilio
9.0

Support Rating

ActiveDEMAND
Twilio
7.3

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