What users are saying about
4 Ratings
105 Ratings
4 Ratings
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Score 5 out of 100
105 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Twilio SendGrid
6.2
WYSIWYG email editor
ActiveDEMAND
9.2
Twilio SendGrid
6.4
Dynamic content
ActiveDEMAND
9.6
Twilio SendGrid
5.9
Ability to test dynamic content
ActiveDEMAND
9.6
Twilio SendGrid
5.8
Landing pages
ActiveDEMAND
9.0
Twilio SendGrid
5.4
A/B testing
ActiveDEMAND
9.6
Twilio SendGrid
5.8
Mobile optimization
ActiveDEMAND
9.6
Twilio SendGrid
6.6
Email deliverability reporting
ActiveDEMAND
9.6
Twilio SendGrid
8.3
List management
ActiveDEMAND
9.2
Twilio SendGrid
6.6
Triggered drip sequences
ActiveDEMAND
9.6
Twilio SendGrid
5.2

Lead Management

ActiveDEMAND
9.0
Twilio SendGrid
Lead nurturing
ActiveDEMAND
9.6
Twilio SendGrid
Lead scoring and grading
ActiveDEMAND
9.0
Twilio SendGrid
Data quality management
ActiveDEMAND
8.6
Twilio SendGrid
Automated sales alerts and tasks
ActiveDEMAND
8.6
Twilio SendGrid

Campaign Management

ActiveDEMAND
9.4
Twilio SendGrid
Calendaring
ActiveDEMAND
9.6
Twilio SendGrid
Event/webinar marketing
ActiveDEMAND
9.2
Twilio SendGrid

Social Media Marketing

ActiveDEMAND
8.6
Twilio SendGrid
Social sharing and campaigns
ActiveDEMAND
8.6
Twilio SendGrid
Social profile integration
ActiveDEMAND
8.6
Twilio SendGrid

Reporting & Analytics

ActiveDEMAND
9.2
Twilio SendGrid
5.8
Dashboards
ActiveDEMAND
8.8
Twilio SendGrid
6.8
Standard reports
ActiveDEMAND
9.2
Twilio SendGrid
6.3
Custom reports
ActiveDEMAND
9.6
Twilio SendGrid
4.3

Platform & Infrastructure

ActiveDEMAND
9.6
Twilio SendGrid
API
ActiveDEMAND
9.0
Twilio SendGrid
Role-based workflow & approvals
ActiveDEMAND
9.0
Twilio SendGrid
Customizability
ActiveDEMAND
9.6
Twilio SendGrid
Integration with Salesforce.com
ActiveDEMAND
10.0
Twilio SendGrid
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Twilio SendGrid
Integration with SugarCRM
ActiveDEMAND
10.0
Twilio SendGrid

Pre-Send Testing

ActiveDEMAND
Twilio SendGrid
1.0
URL Validation
ActiveDEMAND
Twilio SendGrid
1.0
Link Tracking
ActiveDEMAND
Twilio SendGrid
1.0
Image Validation
ActiveDEMAND
Twilio SendGrid
1.0
Inbox Display
ActiveDEMAND
Twilio SendGrid
1.0
Email Accessibility Tools
ActiveDEMAND
Twilio SendGrid
1.0
Spelling and Grammar Check
ActiveDEMAND
Twilio SendGrid
1.0
Spam Testing
ActiveDEMAND
Twilio SendGrid
1.0
Email Previews
ActiveDEMAND
Twilio SendGrid
1.0

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Twilio SendGrid

  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
Evan Laird | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
Anonymous | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Twilio SendGrid

Twilio SendGrid 1.0
Based on 4 answers
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Twilio SendGrid

Twilio SendGrid 7.0
Based on 13 answers
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Bryan McAnulty | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Twilio SendGrid

With ExpressPigeon, SendGrid stacks up very well and actually provides just as much functionality for us as ExpressPigeon, but costs surrounding that use was advantageous with ExpressPigeon. SendGrid has recently added functionality that brings it closer to Act-On, specifically on the marketing automation end. This really allows users to create long-term campaigns.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Twilio SendGrid

  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Darcy Knapp, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Twilio SendGrid

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio SendGrid Editions & Modules

Edition
FreeFree
Basic15.002
Advanced60.002
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Twilio SendGrid
7.1

Usability

ActiveDEMAND
Twilio SendGrid
1.0

Support Rating

ActiveDEMAND
Twilio SendGrid
7.0

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