What users are saying about
4 Ratings
145 Ratings
4 Ratings
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Score 5 out of 100
145 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.5

ActiveDEMAND

95%
6.0

Twilio SendGrid

60%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
5.9
59%
29 Ratings

Dynamic content

9.6
96%
2 Ratings
6.6
66%
32 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
7.2
72%
31 Ratings

Landing pages

9.0
90%
2 Ratings
1.4
14%
19 Ratings

A/B testing

9.6
96%
2 Ratings
5.9
59%
24 Ratings

Mobile optimization

9.6
96%
2 Ratings
6.3
63%
32 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
8.4
84%
75 Ratings

List management

9.2
92%
2 Ratings
6.6
66%
36 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
5.9
59%
18 Ratings

Lead Management

9.0

ActiveDEMAND

90%

Twilio SendGrid

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
N/A
0 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
N/A
0 Ratings

Data quality management

8.6
86%
2 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
N/A
0 Ratings

Campaign Management

9.4

ActiveDEMAND

94%

Twilio SendGrid

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
N/A
0 Ratings

Event/webinar marketing

9.2
92%
2 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveDEMAND

86%

Twilio SendGrid

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
2 Ratings
N/A
0 Ratings

Reporting & Analytics

9.2

ActiveDEMAND

92%
6.4

Twilio SendGrid

64%
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.8
88%
2 Ratings
7.0
70%
40 Ratings

Standard reports

9.2
92%
2 Ratings
7.9
79%
40 Ratings

Custom reports

9.6
96%
2 Ratings
4.2
42%
26 Ratings

Platform & Infrastructure

9.6

ActiveDEMAND

96%

Twilio SendGrid

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
N/A
0 Ratings

Customizability

9.6
96%
2 Ratings
N/A
0 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Pre-Send Testing

ActiveDEMAND

Feature Set Not Supported
N/A
5.3

Twilio SendGrid

53%
Twilio SendGrid ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
6.4
64%
5 Ratings

Link Tracking

N/A
0 Ratings
7.4
74%
6 Ratings

Image Validation

N/A
0 Ratings
5.2
52%
5 Ratings

Inbox Display

N/A
0 Ratings
4.9
49%
5 Ratings

Email Accessibility Tools

N/A
0 Ratings
6.1
61%
5 Ratings

Spelling and Grammar Check

N/A
0 Ratings
1.0
10%
3 Ratings

Spam Testing

N/A
0 Ratings
5.2
52%
5 Ratings

Email Previews

N/A
0 Ratings
6.4
64%
5 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
6.6

Twilio SendGrid

66%
52 Ratings

Likelihood to Renew

ActiveDEMAND

N/A
0 Ratings
7.0

Twilio SendGrid

70%
1 Rating

Usability

ActiveDEMAND

N/A
0 Ratings
1.0

Twilio SendGrid

10%
4 Ratings

Support Rating

ActiveDEMAND

N/A
0 Ratings
2.5

Twilio SendGrid

25%
14 Ratings

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
Anonymous | TrustRadius Reviewer

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Twilio SendGrid

  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
Evan Laird | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
Anonymous | TrustRadius Reviewer

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$3 Per Phone Number/mth

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Twilio SendGrid

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0

Twilio SendGrid Editions & Modules

Edition
FreeFree
Basic15.002
Advanced60.002
  1. none
  2. per month
Additional Pricing Details

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Twilio SendGrid

Twilio SendGrid 1.0
Based on 4 answers
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Twilio SendGrid

Twilio SendGrid 2.5
Based on 14 answers
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Bryan McAnulty | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Twilio SendGrid

With ExpressPigeon, SendGrid stacks up very well and actually provides just as much functionality for us as ExpressPigeon, but costs surrounding that use was advantageous with ExpressPigeon. SendGrid has recently added functionality that brings it closer to Act-On, specifically on the marketing automation end. This really allows users to create long-term campaigns.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Twilio SendGrid

  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Darcy Knapp, MBA | TrustRadius Reviewer

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