ActiveDEMAND vs Twilio SendGrid

• Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
• Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
• Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.

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• Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
• Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
• Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
• Some of the cheapest and best dedicated IPs.
• Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.

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• Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
• Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
• One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
• I also wish the reports autorefreshed more frequently.
• ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
• Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.

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• Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
• The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
• The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
• Their customer support isn't the best. Certainly some room for improvement there.

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• Simplified email marketing and event management
• Better tracking of leads
• Better intelligence about which initiatives are working well and where future opportunities lie
• Less reliant on IT department/third party to execute our online marketing

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• Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
• As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.

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