What users are saying about

ActiveDEMAND

3 Ratings

Vero

1 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Vero

1 Ratings
Score 7 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Vero

Vero is well suited for basic email marketing if you have a great developer or development team on your staff. You can expect basic tracking like opens and clicks, but do not expect additional tracking or reports outside of this. Vero truly is a basic marketing automation software hence its price reasonableness in comparison to competitors.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Vero
8.0
WYSIWYG email editor
ActiveDEMAND
9.2
Vero
7.0
Dynamic content
ActiveDEMAND
9.6
Vero
Ability to test dynamic content
ActiveDEMAND
9.6
Vero
8.0
Landing pages
ActiveDEMAND
9.0
Vero
A/B testing
ActiveDEMAND
9.6
Vero
Mobile optimization
ActiveDEMAND
9.6
Vero
Email deliverability
ActiveDEMAND
9.6
Vero
10.0
List management
ActiveDEMAND
9.2
Vero
7.0
Triggered drip sequences
ActiveDEMAND
9.6
Vero

Lead Management

ActiveDEMAND
9.0
Vero
Lead nurturing
ActiveDEMAND
9.6
Vero
Lead scoring and grading
ActiveDEMAND
9.0
Vero
Data quality management
ActiveDEMAND
8.6
Vero
Automated sales alerts and tasks
ActiveDEMAND
8.6
Vero

Campaign Management

ActiveDEMAND
9.4
Vero
Calendaring
ActiveDEMAND
9.6
Vero
Event/webinar marketing
ActiveDEMAND
9.2
Vero

Social Media Marketing

ActiveDEMAND
8.6
Vero
Social sharing and campaigns
ActiveDEMAND
8.6
Vero
Social profile integration
ActiveDEMAND
8.6
Vero

Reporting & Analytics

ActiveDEMAND
9.2
Vero
1.0
Dashboards
ActiveDEMAND
8.8
Vero
1.0
Standard reports
ActiveDEMAND
9.2
Vero
1.0
Custom reports
ActiveDEMAND
9.6
Vero
1.0

Platform & Infrastructure

ActiveDEMAND
9.6
Vero
API
ActiveDEMAND
9.0
Vero
Role-based workflow & approvals
ActiveDEMAND
9.0
Vero
Customizability
ActiveDEMAND
9.6
Vero
Integration with Salesforce.com
ActiveDEMAND
10.0
Vero
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Vero
Integration with SugarCRM
ActiveDEMAND
10.0
Vero

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Naming conventions. Some items, once given a name, could not have the name changed.
  • User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
  • Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Some campaigns have led visitors to complete a task they originally left incomplete
  • We have seen new customer signups from a particular email series campaign
  • Thanks to the help of our great developers, Vero has actually been a great software for this stage of the startup
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Vero

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Vero Editions & Modules
Vero
Additional Pricing Details