What users are saying about
5 Ratings
17 Ratings
5 Ratings
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Score 9 out of 100
17 Ratings
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Score 8 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.5

ActiveDEMAND

95%
7.4

WebEngage

74%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
N/A
0 Ratings

Dynamic content

9.6
96%
2 Ratings
7.2
72%
6 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
7.6
76%
6 Ratings

Landing pages

9.0
90%
2 Ratings
N/A
0 Ratings

A/B testing

9.6
96%
2 Ratings
N/A
0 Ratings

Mobile optimization

9.6
96%
2 Ratings
6.3
63%
5 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
7.0
70%
6 Ratings

List management

9.2
92%
2 Ratings
7.8
78%
6 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
8.2
82%
6 Ratings

Lead Management

9.0

ActiveDEMAND

90%
6.1

WebEngage

61%
ActiveDEMAND ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
6.6
66%
5 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
N/A
0 Ratings

Data quality management

8.6
86%
2 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
5.6
56%
5 Ratings

Campaign Management

9.4

ActiveDEMAND

94%
6.9

WebEngage

69%
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
8.0
80%
5 Ratings

Event/webinar marketing

9.2
92%
2 Ratings
5.7
57%
4 Ratings

Social Media Marketing

8.6

ActiveDEMAND

86%

WebEngage

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
2 Ratings
N/A
0 Ratings

Reporting & Analytics

9.2

ActiveDEMAND

92%
7.2

WebEngage

72%
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.8
88%
2 Ratings
7.4
74%
6 Ratings

Standard reports

9.2
92%
2 Ratings
7.4
74%
6 Ratings

Custom reports

9.6
96%
2 Ratings
6.6
66%
6 Ratings

Platform & Infrastructure

9.6

ActiveDEMAND

96%
7.0

WebEngage

70%
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
8.2
82%
6 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
7.1
71%
5 Ratings

Customizability

9.6
96%
2 Ratings
6.8
68%
5 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
6.1
61%
5 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
7.6

WebEngage

76%
6 Ratings

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review

WebEngage

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
Read full review

Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Read full review

Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Read full review

Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

WebEngage

Starting Price

Editions & Modules

WebEngage editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.

    Alternatives Considered

    JumpDEMAND Inc.

    Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
    Read full review

    WebEngage

    WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
    Read full review

    Return on Investment

    JumpDEMAND Inc.

    • Simplified email marketing and event management
    • Better tracking of leads
    • Better intelligence about which initiatives are working well and where future opportunities lie
    • Less reliant on IT department/third party to execute our online marketing
    Read full review

    WebEngage

    • Helped in lowering cost of marketing.
    • Driving higher volume of Direct Sales.
    • Increasing conversion rate on the website.
    • Increasing lead to sale ratio.
    Read full review

    Screenshots

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