What users are saying about
4 Ratings
5 Ratings
4 Ratings
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Score 5.1 out of 100
5 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

WebEngage

When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.
Rohit Asesh | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
WebEngage
9.3
WYSIWYG email editor
ActiveDEMAND
9.2
WebEngage
Dynamic content
ActiveDEMAND
9.6
WebEngage
10.0
Ability to test dynamic content
ActiveDEMAND
9.6
WebEngage
9.0
Landing pages
ActiveDEMAND
9.0
WebEngage
A/B testing
ActiveDEMAND
9.6
WebEngage
Mobile optimization
ActiveDEMAND
9.6
WebEngage
9.0
Email deliverability reporting
ActiveDEMAND
9.6
WebEngage
8.0
List management
ActiveDEMAND
9.2
WebEngage
10.0
Triggered drip sequences
ActiveDEMAND
9.6
WebEngage
10.0

Lead Management

ActiveDEMAND
9.0
WebEngage
9.5
Lead nurturing
ActiveDEMAND
9.6
WebEngage
10.0
Lead scoring and grading
ActiveDEMAND
9.0
WebEngage
Data quality management
ActiveDEMAND
8.6
WebEngage
Automated sales alerts and tasks
ActiveDEMAND
8.6
WebEngage
9.0

Campaign Management

ActiveDEMAND
9.4
WebEngage
9.0
Calendaring
ActiveDEMAND
9.6
WebEngage
Event/webinar marketing
ActiveDEMAND
9.2
WebEngage
9.0

Social Media Marketing

ActiveDEMAND
8.6
WebEngage
Social sharing and campaigns
ActiveDEMAND
8.6
WebEngage
Social profile integration
ActiveDEMAND
8.6
WebEngage

Reporting & Analytics

ActiveDEMAND
9.2
WebEngage
8.7
Dashboards
ActiveDEMAND
8.8
WebEngage
9.0
Standard reports
ActiveDEMAND
9.2
WebEngage
9.0
Custom reports
ActiveDEMAND
9.6
WebEngage
8.0

Platform & Infrastructure

ActiveDEMAND
9.6
WebEngage
9.5
API
ActiveDEMAND
9.0
WebEngage
9.0
Role-based workflow & approvals
ActiveDEMAND
9.0
WebEngage
10.0
Customizability
ActiveDEMAND
9.6
WebEngage
10.0
Integration with Salesforce.com
ActiveDEMAND
10.0
WebEngage
9.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
WebEngage
Integration with SugarCRM
ActiveDEMAND
10.0
WebEngage

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Rohit Asesh | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Rohit Asesh | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

WebEngage

Both WebEngage & CleverTap are equally good with some weighed advantages at both their ends. When it comes to an easy interface for user journey creation, CleverTap wins the race. When it comes to proper granularized segmentation skills, WebEngage takes a lead. I'd recommend WebEngage because of its extensive implementation capability and better use cases for segmentation and customizability.
Rohit Asesh | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

WebEngage

  • Helped improves quality of acquisition by defining the journey of new users.
  • Business operations made easy because of automation which helped in scaling.
  • Improved retention of the users resulted into higher ROI.
Rohit Asesh | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

WebEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

WebEngage Editions & Modules

Additional Pricing Details
Pricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
WebEngage
9.0

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