What users are saying about

ActiveDEMAND

3 Ratings

Wishpond

4 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Wishpond

4 Ratings
Score 7.3 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Wishpond

It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Wishpond
8.1
WYSIWYG email editor
ActiveDEMAND
9.2
Wishpond
9.0
Dynamic content
ActiveDEMAND
9.6
Wishpond
6.7
Ability to test dynamic content
ActiveDEMAND
9.6
Wishpond
6.3
Landing pages
ActiveDEMAND
9.0
Wishpond
9.0
A/B testing
ActiveDEMAND
9.6
Wishpond
8.8
Mobile optimization
ActiveDEMAND
9.6
Wishpond
9.8
Email deliverability
ActiveDEMAND
9.6
Wishpond
9.7
List management
ActiveDEMAND
9.2
Wishpond
7.0
Triggered drip sequences
ActiveDEMAND
9.6
Wishpond
6.7

Lead Management

ActiveDEMAND
9.0
Wishpond
8.3
Lead nurturing
ActiveDEMAND
9.6
Wishpond
8.0
Lead scoring and grading
ActiveDEMAND
9.0
Wishpond
8.0
Data quality management
ActiveDEMAND
8.6
Wishpond
8.5
Automated sales alerts and tasks
ActiveDEMAND
8.6
Wishpond
8.5

Campaign Management

ActiveDEMAND
9.4
Wishpond
Calendaring
ActiveDEMAND
9.6
Wishpond
Event/webinar marketing
ActiveDEMAND
9.2
Wishpond

Social Media Marketing

ActiveDEMAND
8.6
Wishpond
8.3
Social sharing and campaigns
ActiveDEMAND
8.6
Wishpond
8.3
Social profile integration
ActiveDEMAND
8.6
Wishpond

Reporting & Analytics

ActiveDEMAND
9.2
Wishpond
8.3
Dashboards
ActiveDEMAND
8.8
Wishpond
Standard reports
ActiveDEMAND
9.2
Wishpond
8.3
Custom reports
ActiveDEMAND
9.6
Wishpond

Platform & Infrastructure

ActiveDEMAND
9.6
Wishpond
7.8
API
ActiveDEMAND
9.0
Wishpond
7.8
Role-based workflow & approvals
ActiveDEMAND
9.0
Wishpond
8.0
Customizability
ActiveDEMAND
9.6
Wishpond
9.0
Integration with Salesforce.com
ActiveDEMAND
10.0
Wishpond
6.5
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Wishpond
Integration with SugarCRM
ActiveDEMAND
10.0
Wishpond

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Wishpond tracks lead very well, so I could see where certain users were coming from, which benefited Marketing to know where to put our budget.
  • Wishpond had an easy-to-use interface, making contest set-up simple for myself and any of my team members who were utilizing it.
  • Wishpond had a great Customer Service team! I could go in and send a message with a concern, knowing I would get a response within an hour or two.
Alison Walkley profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • No quick, easy integration with Salesforce (at least, not that I've found).
  • Limited reporting capabilities. Even limited CSV exports. I had to spend an entire day, once, doing vlookups in Excel to get a report I needed. (On the other hand, Wishpond is a very affordable app, so if one looks at the total cost involved in the use of this app, it's still very affordable.)
  • I found it a bit confusing to remove my Wishpond landing pages from my Facebook page.
Kristina Derby profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
I actually ended up using AgoraPulse AFTER Wishpond because my company was looking for ways to cut down our marketing budget and Agora had the contest capabilities, lead management, along with social media platform scheduling and management. I ended up loving Agora more and not only using it while at Clarion UX/Urban Expositions but bringing it over when I worked at Yale University as well.
Alison Walkley profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • We've obtained tens of thousands of dollars in business using Wishpond, and yet spend only a few thousand dollars to do that. It's been an amazing tool for us as we get some traction with our business.
  • As mentioned before, I did have to spend an entire day, once, creating a report that I needed, as Wishpond didn't offer me the option to export my data in a format I needed. That was really the only negative ROI experience I've had with Wishpond. I still love the product, but I would love to see more flexible exporting options from the tool.
  • After spending days trying to implement other forms on our WordPress website, to no avail, costing me thousands of dollars, I got beautiful Wishpond forms onto my site within hours (and no frustration). Not only does this save me hundreds of dollars each month, I get thousands of dollars of business from these forms. Nice :)
Kristina Derby profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Wishpond

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Wishpond Editions & Modules
Wishpond
Edition
Basic
$691
Pro
$1191
Growth
$1991
1. per month
Additional Pricing Details
Yearly plans are 36% off.