What users are saying about
4 Ratings
10 Ratings
4 Ratings
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Score 5 out of 100
10 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Wishpond

It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
Alison Walkley | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Wishpond
8.1
WYSIWYG email editor
ActiveDEMAND
9.2
Wishpond
8.5
Dynamic content
ActiveDEMAND
9.6
Wishpond
7.0
Ability to test dynamic content
ActiveDEMAND
9.6
Wishpond
7.5
Landing pages
ActiveDEMAND
9.0
Wishpond
9.5
A/B testing
ActiveDEMAND
9.6
Wishpond
8.0
Mobile optimization
ActiveDEMAND
9.6
Wishpond
7.5
Email deliverability reporting
ActiveDEMAND
9.6
Wishpond
7.5
List management
ActiveDEMAND
9.2
Wishpond
8.5
Triggered drip sequences
ActiveDEMAND
9.6
Wishpond
8.5

Lead Management

ActiveDEMAND
9.0
Wishpond
8.1
Lead nurturing
ActiveDEMAND
9.6
Wishpond
8.5
Lead scoring and grading
ActiveDEMAND
9.0
Wishpond
9.0
Data quality management
ActiveDEMAND
8.6
Wishpond
8.5
Automated sales alerts and tasks
ActiveDEMAND
8.6
Wishpond
6.5

Campaign Management

ActiveDEMAND
9.4
Wishpond
Calendaring
ActiveDEMAND
9.6
Wishpond
Event/webinar marketing
ActiveDEMAND
9.2
Wishpond

Social Media Marketing

ActiveDEMAND
8.6
Wishpond
9.5
Social sharing and campaigns
ActiveDEMAND
8.6
Wishpond
9.5
Social profile integration
ActiveDEMAND
8.6
Wishpond

Reporting & Analytics

ActiveDEMAND
9.2
Wishpond
9.0
Dashboards
ActiveDEMAND
8.8
Wishpond
Standard reports
ActiveDEMAND
9.2
Wishpond
9.0
Custom reports
ActiveDEMAND
9.6
Wishpond

Platform & Infrastructure

ActiveDEMAND
9.6
Wishpond
7.6
API
ActiveDEMAND
9.0
Wishpond
8.0
Role-based workflow & approvals
ActiveDEMAND
9.0
Wishpond
8.0
Customizability
ActiveDEMAND
9.6
Wishpond
8.0
Integration with Salesforce.com
ActiveDEMAND
10.0
Wishpond
6.4
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Wishpond
Integration with SugarCRM
ActiveDEMAND
10.0
Wishpond

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Wishpond

  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
Kristina Derby | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Wishpond

  • The marketing tool is still not very intuitive
  • We still don’t know how to use the contest feature
  • We wish we could have more elements to add to our landing pages
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Wishpond

We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
José Ricardo Pacheco Vieyra | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Wishpond

  • We saw a high ROI in terms of new followers on our Facebook pages as a result of the contests we ran, going up by an average of 100 followers per contest.
  • We also saw more followers on our other social platforms while contests were running, with an average of 25 additional followers on our Instagram and Twitter accounts that could be tied to the contests.
  • Finally, we also saw an uptick in tickets purchased for the next event around our contests, going up an average of 5%.
Alison Walkley | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Wishpond

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Wishpond Editions & Modules

Edition
Basic$691
Pro$1191
Growth$1991
  1. per month
Additional Pricing Details
Yearly plans are 36% off.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Wishpond
8.5

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