What users are saying about
5 Ratings
16 Ratings
5 Ratings
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Score 9 out of 100
16 Ratings
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Score 5.3 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.5

ActiveDEMAND

95%
5.8

Wishpond

58%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
7.2
72%
5 Ratings

Dynamic content

9.6
96%
2 Ratings
3.8
38%
7 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
5.0
50%
7 Ratings

Landing pages

9.0
90%
2 Ratings
6.3
63%
7 Ratings

A/B testing

9.6
96%
2 Ratings
5.3
53%
8 Ratings

Mobile optimization

9.6
96%
2 Ratings
6.6
66%
7 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
6.6
66%
9 Ratings

List management

9.2
92%
2 Ratings
6.0
60%
8 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
5.5
55%
7 Ratings

Lead Management

9.0

ActiveDEMAND

90%
5.2

Wishpond

52%
ActiveDEMAND ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
5.2
52%
7 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
5.7
57%
8 Ratings

Data quality management

8.6
86%
2 Ratings
5.5
55%
6 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
4.4
44%
5 Ratings

Campaign Management

9.4

ActiveDEMAND

94%

Wishpond

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
N/A
0 Ratings

Event/webinar marketing

9.2
92%
2 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveDEMAND

86%
6.0

Wishpond

60%
ActiveDEMAND ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
6.0
60%
8 Ratings

Social profile integration

8.6
86%
2 Ratings
N/A
0 Ratings

Reporting & Analytics

9.2

ActiveDEMAND

92%
4.7

Wishpond

47%
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.8
88%
2 Ratings
N/A
0 Ratings

Standard reports

9.2
92%
2 Ratings
4.7
47%
7 Ratings

Custom reports

9.6
96%
2 Ratings
N/A
0 Ratings

Platform & Infrastructure

9.6

ActiveDEMAND

96%
5.8

Wishpond

58%
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
5.4
54%
6 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
5.4
54%
5 Ratings

Customizability

9.6
96%
2 Ratings
5.8
58%
6 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
6.4
64%
2 Ratings

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
4.5

Wishpond

45%
8 Ratings

Support Rating

ActiveDEMAND

N/A
0 Ratings
1.0

Wishpond

10%
1 Rating

Vendor post-sale

ActiveDEMAND

N/A
0 Ratings
1.0

Wishpond

10%
1 Rating

Vendor pre-sale

ActiveDEMAND

N/A
0 Ratings
10.0

Wishpond

100%
1 Rating

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Wishpond

It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
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Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
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Wishpond

  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
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Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Wishpond

  • They added keywords to campaigns we'd specifically said not to.
  • They should tweak campaigns with a 0.06 ROAS.
  • They should provide the services that are promised.
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Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Wishpond

Starting Price

$69 per month

Editions & Modules

Wishpond editions and modules pricing
EditionModules
Basic$691
Pro$1192
Growth$1993

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Yearly plans are 36% off.

Support Rating

JumpDEMAND Inc.

No answers on this topic

Wishpond

There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
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Alternatives Considered

JumpDEMAND Inc.

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
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Wishpond

We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
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Return on Investment

JumpDEMAND Inc.

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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Wishpond

  • Negative google ROI.
  • A few conversions in September on paid social then none - negative ROI.
  • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
  • Emails don’t perform as well as my own for open rates or clicks.
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Screenshots

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