What users are saying about
3 Ratings
10 Ratings
3 Ratings
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Score 10 out of 101
10 Ratings
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Score 10 out of 101

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Yesmail360i

If you are a smaller business I would not recommend YesMail. You really need someone who is analytical and can understand hard to use products to get the most out of this email service provider
Nicholas Black profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Yesmail360i
9.5
WYSIWYG email editor
ActiveDEMAND
9.2
Yesmail360i
9.4
Dynamic content
ActiveDEMAND
9.6
Yesmail360i
9.4
Ability to test dynamic content
ActiveDEMAND
9.6
Yesmail360i
9.7
Landing pages
ActiveDEMAND
9.0
Yesmail360i
8.9
A/B testing
ActiveDEMAND
9.6
Yesmail360i
9.4
Mobile optimization
ActiveDEMAND
9.6
Yesmail360i
9.7
Email deliverability
ActiveDEMAND
9.6
Yesmail360i
10.0
List management
ActiveDEMAND
9.2
Yesmail360i
9.4
Triggered drip sequences
ActiveDEMAND
9.6
Yesmail360i
9.4

Lead Management

ActiveDEMAND
9.0
Yesmail360i
Lead nurturing
ActiveDEMAND
9.6
Yesmail360i
Lead scoring and grading
ActiveDEMAND
9.0
Yesmail360i
Data quality management
ActiveDEMAND
8.6
Yesmail360i
Automated sales alerts and tasks
ActiveDEMAND
8.6
Yesmail360i

Campaign Management

ActiveDEMAND
9.4
Yesmail360i
Calendaring
ActiveDEMAND
9.6
Yesmail360i
Event/webinar marketing
ActiveDEMAND
9.2
Yesmail360i

Social Media Marketing

ActiveDEMAND
8.6
Yesmail360i
Social sharing and campaigns
ActiveDEMAND
8.6
Yesmail360i
Social profile integration
ActiveDEMAND
8.6
Yesmail360i

Reporting & Analytics

ActiveDEMAND
9.2
Yesmail360i
9.4
Dashboards
ActiveDEMAND
8.8
Yesmail360i
9.4
Standard reports
ActiveDEMAND
9.2
Yesmail360i
9.4
Custom reports
ActiveDEMAND
9.6
Yesmail360i
9.4

Platform & Infrastructure

ActiveDEMAND
9.6
Yesmail360i
API
ActiveDEMAND
9.0
Yesmail360i
Role-based workflow & approvals
ActiveDEMAND
9.0
Yesmail360i
Customizability
ActiveDEMAND
9.6
Yesmail360i
Integration with Salesforce.com
ActiveDEMAND
10.0
Yesmail360i
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Yesmail360i
Integration with SugarCRM
ActiveDEMAND
10.0
Yesmail360i

Pros

ActiveDEMAND

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available

Yesmail360i

  • The biggest strength of YesMail is that it's good for churning out large amounts of emails. So if you constantly send out a lot of emails, newsletters, or promotions on a daily or weekly basis then YesMail is a good fit.
  • The reporting for YesMail is also above average. You're able to look at all the main metrics such as open rates, click rates, bounces, unsubscribes, etc. They also have a click map so you can optimize your emails based on where people are clicking within the email and what content they're clicking on.
  • YesMail also has a fairly good scrubbing process in place so if you have a lot of dead weight on your lists (email addresses that aren't active don't open, click or bounce out a lot) then YesMail will automatically remove these emails. For example if an email address has bounced 10 times in a row then YesMail will remove that email from its system.
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Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Yesmail360i

  • The targeting within YesMail is lackluster at best, you can't do much dynamic targeting when deploying your emails. For instance if you want to set up an email campaign where someone receives an email 24 hours after opening or receiving an email you won't be able to.
  • YesMail also doesn't integrate well with other systems, so you won't be able to fully connect your data within YesMail with other tools such as Omniture, Google Analytics or other software you might use such as web forms. Without being able to connect all your data and software you're limited on how you can transfer data into YesMail.
  • Another common theme with YesMail is that it constantly breaks down. They will run an update or try fixing something and it will cause havoc within the system. You will find that your emails get disabled or don't deliver correctly.
  • YesMail also needs to improve upon how it stores the data attached to your email addresses. If you have other contact information such as address, phone, state, country, etc attached with an email address YesMail won't be able to clean up the data automatically you will have to do this manually. The amount of characters for a given field is very limited. So if someone has a long address or phone number that exceeds the character limit the data won't pass over to YesMail.
  • YesMail also isn't built to be a fully automated system so you won't be able to track and follow your audience through different email campaigns. There's no overall life-cycle for an email address like you would have with a system such as Eloqua.
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Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Yesmail360i

Yesmail360i 3.9
Based on 4 answers
It would be debatable but I would not recommend it
No photo available

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Yesmail360i

Yesmail360i 5.0
Based on 1 answer
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
No photo available

Support

ActiveDEMAND

No score
No answers yet
No answers on this topic

Yesmail360i

Yesmail360i 9.0
Based on 1 answer
Very easy to get a hold of an actual person and quick responses.
Bobby Pierce profile photo

Alternatives Considered

ActiveDEMAND

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available

Yesmail360i

We chose YesMail because we already had been using it and it would have been cumbersome to switch
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Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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Yesmail360i

  • Overall its had a negative impact on employee efficiency. We spend quite a bit of time troubleshooting with YesMail when this time could be spent in other areas.
  • There hasn't been much of a positive impact, overall our ROI with YesMail has been lackluster. It needs to be improved in a lot of ways before a positive ROI can be reached.
No photo available

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Yesmail360i

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Yesmail360i Editions & Modules

Yesmail360i
Additional Pricing Details

Add comparison