What users are saying about
4 Ratings
10 Ratings
4 Ratings
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Score 5 out of 100
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Yesmail360i

For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
Annette Giordano | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Yesmail360i
9.9
WYSIWYG email editor
ActiveDEMAND
9.2
Yesmail360i
9.9
Dynamic content
ActiveDEMAND
9.6
Yesmail360i
9.9
Ability to test dynamic content
ActiveDEMAND
9.6
Yesmail360i
9.9
Landing pages
ActiveDEMAND
9.0
Yesmail360i
9.8
A/B testing
ActiveDEMAND
9.6
Yesmail360i
9.9
Mobile optimization
ActiveDEMAND
9.6
Yesmail360i
9.9
Email deliverability reporting
ActiveDEMAND
9.6
Yesmail360i
10.0
List management
ActiveDEMAND
9.2
Yesmail360i
9.9
Triggered drip sequences
ActiveDEMAND
9.6
Yesmail360i
9.9

Lead Management

ActiveDEMAND
9.0
Yesmail360i
Lead nurturing
ActiveDEMAND
9.6
Yesmail360i
Lead scoring and grading
ActiveDEMAND
9.0
Yesmail360i
Data quality management
ActiveDEMAND
8.6
Yesmail360i
Automated sales alerts and tasks
ActiveDEMAND
8.6
Yesmail360i

Campaign Management

ActiveDEMAND
9.4
Yesmail360i
Calendaring
ActiveDEMAND
9.6
Yesmail360i
Event/webinar marketing
ActiveDEMAND
9.2
Yesmail360i

Social Media Marketing

ActiveDEMAND
8.6
Yesmail360i
Social sharing and campaigns
ActiveDEMAND
8.6
Yesmail360i
Social profile integration
ActiveDEMAND
8.6
Yesmail360i

Reporting & Analytics

ActiveDEMAND
9.2
Yesmail360i
9.9
Dashboards
ActiveDEMAND
8.8
Yesmail360i
9.9
Standard reports
ActiveDEMAND
9.2
Yesmail360i
9.9
Custom reports
ActiveDEMAND
9.6
Yesmail360i
9.9

Platform & Infrastructure

ActiveDEMAND
9.6
Yesmail360i
API
ActiveDEMAND
9.0
Yesmail360i
Role-based workflow & approvals
ActiveDEMAND
9.0
Yesmail360i
Customizability
ActiveDEMAND
9.6
Yesmail360i
Integration with Salesforce.com
ActiveDEMAND
10.0
Yesmail360i
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Yesmail360i
Integration with SugarCRM
ActiveDEMAND
10.0
Yesmail360i

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Yesmail360i

  • Large Enterprise email campaigns for Fortune 500 clients.
  • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
  • Software is very easy to use and ramp up time was short.
Bobby Pierce | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Yesmail360i

  • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
  • A lot of common functionality has to be built in... Which costs extra
  • Support isn't the best, they do respond but not at the speed I would like.
Nicholas Black | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

Yesmail360i

Yesmail360i 3.9
Based on 4 answers
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
Anonymous | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

Yesmail360i

Yesmail360i 5.0
Based on 1 answer
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
Anonymous | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Yesmail360i

Yesmail360i 9.0
Based on 1 answer
Very easy to get a hold of an actual person and quick responses.
Bobby Pierce | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Yesmail360i

We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
Lucas Powell | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Yesmail360i

  • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Yesmail360i

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Yesmail360i Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Yesmail360i
10.0

Likelihood to Renew

ActiveDEMAND
Yesmail360i
3.9

Usability

ActiveDEMAND
Yesmail360i
5.0

Support Rating

ActiveDEMAND
Yesmail360i
9.0

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