What users are saying about

ActiveDEMAND

3 Ratings

Yesmail360i

10 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

Yesmail360i

10 Ratings
Score 10 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Yesmail360i

If you are a smaller business I would not recommend YesMail. You really need someone who is analytical and can understand hard to use products to get the most out of this email service provider
Nicholas Black profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Yesmail360i
9.2
WYSIWYG email editor
ActiveDEMAND
9.2
Yesmail360i
9.1
Dynamic content
ActiveDEMAND
9.6
Yesmail360i
9.1
Ability to test dynamic content
ActiveDEMAND
9.6
Yesmail360i
9.5
Landing pages
ActiveDEMAND
9.0
Yesmail360i
8.2
A/B testing
ActiveDEMAND
9.6
Yesmail360i
9.1
Mobile optimization
ActiveDEMAND
9.6
Yesmail360i
9.5
Email deliverability
ActiveDEMAND
9.6
Yesmail360i
10.0
List management
ActiveDEMAND
9.2
Yesmail360i
9.1
Triggered drip sequences
ActiveDEMAND
9.6
Yesmail360i
9.1

Lead Management

ActiveDEMAND
9.0
Yesmail360i
Lead nurturing
ActiveDEMAND
9.6
Yesmail360i
Lead scoring and grading
ActiveDEMAND
9.0
Yesmail360i
Data quality management
ActiveDEMAND
8.6
Yesmail360i
Automated sales alerts and tasks
ActiveDEMAND
8.6
Yesmail360i

Campaign Management

ActiveDEMAND
9.4
Yesmail360i
Calendaring
ActiveDEMAND
9.6
Yesmail360i
Event/webinar marketing
ActiveDEMAND
9.2
Yesmail360i

Social Media Marketing

ActiveDEMAND
8.6
Yesmail360i
Social sharing and campaigns
ActiveDEMAND
8.6
Yesmail360i
Social profile integration
ActiveDEMAND
8.6
Yesmail360i

Reporting & Analytics

ActiveDEMAND
9.2
Yesmail360i
9.1
Dashboards
ActiveDEMAND
8.8
Yesmail360i
9.1
Standard reports
ActiveDEMAND
9.2
Yesmail360i
9.1
Custom reports
ActiveDEMAND
9.6
Yesmail360i
9.1

Platform & Infrastructure

ActiveDEMAND
9.6
Yesmail360i
API
ActiveDEMAND
9.0
Yesmail360i
Role-based workflow & approvals
ActiveDEMAND
9.0
Yesmail360i
Customizability
ActiveDEMAND
9.6
Yesmail360i
Integration with Salesforce.com
ActiveDEMAND
10.0
Yesmail360i
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Yesmail360i
Integration with SugarCRM
ActiveDEMAND
10.0
Yesmail360i

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • Targeting and segmentation
  • Easy to create a campaign
  • Decent reporting
Lucas Powell profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • More proactive account management
  • Every minor change requires a new SOW
  • Would like more robust reporting, ability to export click maps, etc.
Lucas Powell profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Yesmail360i3.9
Based on 4 answers
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
No photo available

Usability

No score
No answers yet
No answers on this topic
Yesmail360i5.0
Based on 1 answer
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
No photo available

Support

No score
No answers yet
No answers on this topic
Yesmail360i9.0
Based on 1 answer
Very easy to get a hold of an actual person and quick responses.
Bobby Pierce profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
We chose YesMail because we already had been using it and it would have been cumbersome to switch
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • Increased our send rate from 20K/hour to 200K/hour. Previously with our in-house tool it would take days to send a campaign. Now it takes hours.
  • Increased efficiency of our email marketing team. Having to work less with the data team now for list pulls.
Lucas Powell profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Yesmail360i

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Yesmail360i Editions & Modules
Yesmail360i
Additional Pricing Details