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3 Ratings
10 Ratings
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Score 10 out of 101
10 Ratings
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Score 10 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Yesmail360i

If you are a smaller business I would not recommend YesMail. You really need someone who is analytical and can understand hard to use products to get the most out of this email service provider
Nicholas Black profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Yesmail360i
9.3
WYSIWYG email editor
ActiveDEMAND
9.2
Yesmail360i
9.2
Dynamic content
ActiveDEMAND
9.6
Yesmail360i
9.2
Ability to test dynamic content
ActiveDEMAND
9.6
Yesmail360i
9.6
Landing pages
ActiveDEMAND
9.0
Yesmail360i
8.3
A/B testing
ActiveDEMAND
9.6
Yesmail360i
9.2
Mobile optimization
ActiveDEMAND
9.6
Yesmail360i
9.6
Email deliverability
ActiveDEMAND
9.6
Yesmail360i
10.0
List management
ActiveDEMAND
9.2
Yesmail360i
9.2
Triggered drip sequences
ActiveDEMAND
9.6
Yesmail360i
9.2

Lead Management

ActiveDEMAND
9.0
Yesmail360i
Lead nurturing
ActiveDEMAND
9.6
Yesmail360i
Lead scoring and grading
ActiveDEMAND
9.0
Yesmail360i
Data quality management
ActiveDEMAND
8.6
Yesmail360i
Automated sales alerts and tasks
ActiveDEMAND
8.6
Yesmail360i

Campaign Management

ActiveDEMAND
9.4
Yesmail360i
Calendaring
ActiveDEMAND
9.6
Yesmail360i
Event/webinar marketing
ActiveDEMAND
9.2
Yesmail360i

Social Media Marketing

ActiveDEMAND
8.6
Yesmail360i
Social sharing and campaigns
ActiveDEMAND
8.6
Yesmail360i
Social profile integration
ActiveDEMAND
8.6
Yesmail360i

Reporting & Analytics

ActiveDEMAND
9.2
Yesmail360i
9.2
Dashboards
ActiveDEMAND
8.8
Yesmail360i
9.2
Standard reports
ActiveDEMAND
9.2
Yesmail360i
9.2
Custom reports
ActiveDEMAND
9.6
Yesmail360i
9.2

Platform & Infrastructure

ActiveDEMAND
9.6
Yesmail360i
API
ActiveDEMAND
9.0
Yesmail360i
Role-based workflow & approvals
ActiveDEMAND
9.0
Yesmail360i
Customizability
ActiveDEMAND
9.6
Yesmail360i
Integration with Salesforce.com
ActiveDEMAND
10.0
Yesmail360i
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Yesmail360i
Integration with SugarCRM
ActiveDEMAND
10.0
Yesmail360i

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Strong integration with subscription fulfillment database.
  • Decent reporting capabilities.
  • Ability to schedule basic triggers.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • Software has some quirks that take a bit of getting used to and can require what I deem as "hacks" to make things work. In particular, I have had issues with localized versions of emails going out as UTF-8 and some related bugs with that.
  • They do not seem very willing to work with small-medium business models that have forced us to utilize other email deployment platforms. We attempted to negotiate with them and drop our monthly volume from 100k emails down to something closer to 20k, or even go to a pay-per-use model. They were not willing to do any of that and basically said 100k is the minimum and the lowest price they could do was $1200 per month. Obviously, this did not work for us.
  • Costs seem very high for consulting and whitelisting of new email domain setup.
  • Reporting features are not user friendly and are a pain to use.
Bobby Pierce profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Yesmail360i3.9
Based on 4 answers
We will likely renew because we have some large Enterprise clients that utilize the system and we inherited that relationship and it is currently going smoothly.
Bobby Pierce profile photo

Usability

No score
No answers yet
No answers on this topic
Yesmail360i5.0
Based on 1 answer
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
No photo available

Support

No score
No answers yet
No answers on this topic
Yesmail360i9.0
Based on 1 answer
Very easy to get a hold of an actual person and quick responses.
Bobby Pierce profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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We chose YesMail because we already had been using it and it would have been cumbersome to switch
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Overall its had a negative impact on employee efficiency. We spend quite a bit of time troubleshooting with YesMail when this time could be spent in other areas.
  • There hasn't been much of a positive impact, overall our ROI with YesMail has been lackluster. It needs to be improved in a lot of ways before a positive ROI can be reached.
No photo available

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Yesmail360i

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Yesmail360i Editions & Modules
Yesmail360i
Additional Pricing Details