ActiveDEMAND vs. Zoho Marketing Automation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveDEMAND
Score 9.0 out of 10
Small Businesses (1-50 employees)
ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as conversions and leads.
$3
Per Phone Number/mth
Zoho Marketing Automation
Score 8.1 out of 10
N/A
Zoho Marketing Automation is a marketing automation software that helps businesses manage their marketing activities across multiple channels. It is designed to help users generate more leads, convert them into customers, and also retain them for a longer duration. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Users can get an understanding of all activities of their leads and create a superior personalized…
$19
per month 1000 contacts
Pricing
ActiveDEMANDZoho Marketing Automation
Editions & Modules
Call Tracking
$3
Per Phone Number/mth
Email Marketer
$7
Per Month [Unlimited Users]
Small Business Marketer
$69
Per Month [Unlimited Users]
Corporate Marketer
$199
Per Month [Unlimited Users]
Agency Marketer
$799
Per Month [Unlimited Users]
Standard
$19
per month 1000 contacts
Premium
$29
per month 1000 contacts
Enterprise
$59
per month 1000 contacts
Offerings
Pricing Offerings
ActiveDEMANDZoho Marketing Automation
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
ActiveDEMANDZoho Marketing Automation
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
ActiveDEMANDZoho Marketing Automation
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveDEMAND
9.5
2 Ratings
20% above category average
Zoho Marketing Automation
8.0
3 Ratings
3% above category average
WYSIWYG email editor9.22 Ratings7.93 Ratings
Dynamic content9.62 Ratings7.93 Ratings
Ability to test dynamic content9.62 Ratings7.93 Ratings
Landing pages9.02 Ratings6.73 Ratings
A/B testing9.62 Ratings8.22 Ratings
Mobile optimization9.62 Ratings8.53 Ratings
Email deliverability reporting9.62 Ratings8.53 Ratings
List management9.22 Ratings8.23 Ratings
Triggered drip sequences9.62 Ratings8.23 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveDEMAND
9.0
2 Ratings
15% above category average
Zoho Marketing Automation
8.0
3 Ratings
3% above category average
Lead nurturing automation9.62 Ratings7.93 Ratings
Lead scoring and grading9.02 Ratings7.63 Ratings
Data quality management8.62 Ratings8.53 Ratings
Automated sales alerts and tasks8.62 Ratings8.23 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveDEMAND
9.4
2 Ratings
21% above category average
Zoho Marketing Automation
7.3
3 Ratings
4% below category average
Calendaring9.62 Ratings7.03 Ratings
Event/webinar marketing9.22 Ratings7.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveDEMAND
8.6
2 Ratings
13% above category average
Zoho Marketing Automation
7.7
3 Ratings
2% above category average
Social sharing and campaigns8.62 Ratings7.93 Ratings
Social profile integration8.62 Ratings7.63 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveDEMAND
9.2
2 Ratings
20% above category average
Zoho Marketing Automation
7.8
3 Ratings
4% above category average
Dashboards8.82 Ratings7.93 Ratings
Standard reports9.22 Ratings7.33 Ratings
Custom reports9.62 Ratings8.23 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveDEMAND
9.6
2 Ratings
23% above category average
Zoho Marketing Automation
8.0
3 Ratings
5% above category average
API9.01 Ratings7.93 Ratings
Role-based workflow & approvals9.01 Ratings7.93 Ratings
Customizability9.62 Ratings8.23 Ratings
Integration with Salesforce.com10.01 Ratings00 Ratings
Integration with Microsoft Dynamics CRM10.01 Ratings00 Ratings
Integration with SugarCRM10.01 Ratings00 Ratings
Best Alternatives
ActiveDEMANDZoho Marketing Automation
Small Businesses
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Score 9.5 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
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Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
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Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
ActiveDEMANDZoho Marketing Automation
Likelihood to Recommend
9.6
(2 ratings)
8.2
(3 ratings)
Usability
-
(0 ratings)
8.5
(3 ratings)
Support Rating
-
(0 ratings)
8.2
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.2
(3 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
ActiveDEMANDZoho Marketing Automation
Likelihood to Recommend
JumpDEMAND Inc.
When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review
Zoho
I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.
Read full review
Pros
JumpDEMAND Inc.
  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review
Zoho
No answers on this topic
Cons
JumpDEMAND Inc.
  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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Zoho
  • Some of the field mappings between Leads and Deals are not always perfect.
  • Social media interactions are not captured (i.e. you cannot make a case from a post)
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Usability
JumpDEMAND Inc.
No answers on this topic
Zoho
It's flexibility allowed for 100% adoption in our company
Read full review
Support Rating
JumpDEMAND Inc.
No answers on this topic
Zoho
Zoho custom support is fantastic. Quick responses from knowledgeable staff!
Read full review
Alternatives Considered
JumpDEMAND Inc.
Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Read full review
Zoho
No answers on this topic
Contract Terms and Pricing Model
JumpDEMAND Inc.
No answers on this topic
Zoho
Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.
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Professional Services
JumpDEMAND Inc.
No answers on this topic
Zoho
We are a professional service firm
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Return on Investment
JumpDEMAND Inc.
  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Read full review
Zoho
No answers on this topic
ScreenShots

ActiveDEMAND Screenshots

Screenshot of Drag-and-drop workflow interface makes it easy to configure hundreds of campaignsScreenshot of Watch lead and campaign performance in real-time from dashboardsScreenshot of Manage your landing pages, email campaigns, social media posts and more all in one interface

Zoho Marketing Automation Screenshots

Screenshot of Get a comprehensive 360 degree view of your leads across channels. Know what stage your leads are at, identify top lead generating sources and how your campaigns are performing all from one single dashboard.Screenshot of Connect your e-store, run promotions and grow your online business using modern marketing strategies from Zoho Marketing Automation.Screenshot of Design amazing emails which your users will love engaging with and schedule them at the optimal open time for maximum engagement.Screenshot of Automate your entire marketing efforts using simple but advanced user journeys. Do more with powerful journeys, from nurturing leads with personalized content to updating lead score, setting drip campaigns and automating communications across channels.Screenshot of Design beautiful landing pages and host it freely. Library of templates to chose from, heatmap analysis, Customisable forms and easy lead management for your business.Screenshot of Ideate, build, execute and measure your entire marketing plan from a single place. Set Goals with objectives, assign budget for tasks, collaborate with team members, and run planned executions for your marketing strategy. Plus measure ROI and key metrics.