illumin, powered by AcuityAds vs. Google Marketing Platform
illumin, powered by AcuityAds vs. Google Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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illumin, powered by AcuityAds | N/A | AcuityAds headquartered in Toronto offers a self-serve programmatic advertising platform. | N/A | |
Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A |
illumin, powered by AcuityAds | Google Marketing Platform | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
illumin, powered by AcuityAds | Google Marketing Platform | |
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Top Pros | No answers on this topic | |
Top Cons | No answers on this topic |
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illumin, powered by AcuityAds | Google Marketing Platform | |||||||||||||||||||||
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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illumin, powered by AcuityAds | Google Marketing Platform | |
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Small Businesses | Google Ad Manager Score 8.6 out of 10 | Google Ad Manager Score 8.6 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
illumin, powered by AcuityAds | Google Marketing Platform | |
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Likelihood to Recommend | - (0 ratings) | 7.4 (44 ratings) |
Likelihood to Renew | - (0 ratings) | 8.0 (13 ratings) |
Usability | - (0 ratings) | 8.0 (2 ratings) |
Support Rating | - (0 ratings) | 9.0 (4 ratings) |
Online Training | - (0 ratings) | 8.0 (1 ratings) |
Implementation Rating | - (0 ratings) | 6.0 (2 ratings) |
illumin, powered by AcuityAds | Google Marketing Platform | |
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Likelihood to Recommend | AcuityAds No answers on this topic | Google |
Pros | AcuityAds No answers on this topic | Google |
Cons | AcuityAds No answers on this topic | Google |
Likelihood to Renew | AcuityAds No answers on this topic | Google |
Usability | AcuityAds No answers on this topic | Google |
Support Rating | AcuityAds No answers on this topic | Google |
Implementation Rating | AcuityAds No answers on this topic | Google |
Alternatives Considered | AcuityAds No answers on this topic | Google |
Return on Investment | AcuityAds No answers on this topic | Google |
ScreenShots |