Acumbamail vs. AdRoll

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acumbamail
Score 8.4 out of 10
N/A
Acumbamail is an Email, SMS marketing, subscription forms management and landing page editor for marketing, boasting a team of English-speaking, dedicated technical support ready to help with campaign creation. The tool integrates with Analytics, Wordpress, Prestashop, and Facebook.
$22.29
per month
AdRoll
Score 3.2 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
Pricing
AcumbamailAdRoll
Editions & Modules
Mailings - Basic
22€
per month up to 20,000 emails
Subscribers - Basic
34€
per month 2,500 subscribers
Mailings - Pro
61€
per month 20,000 emails
Subscribers - Pro
73€
per month 2,500 subscribers
Mailings - Enterprise (advanced optimization tools)
191€
per month 20,000 emails
Subscribers - Enterprise (advanced optimization tools)
203€
per month 2,500 subscribers
Essentials
$12
per month
Growth
$25
per month
Starter
Free
Offerings
Pricing Offerings
AcumbamailAdRoll
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
AcumbamailAdRoll
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AcumbamailAdRoll
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acumbamail
8.2
1 Ratings
1% above category average
AdRoll
-
Ratings
WYSIWYG email editor10.01 Ratings00 Ratings
Dynamic content10.01 Ratings00 Ratings
Ability to test dynamic content9.01 Ratings00 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing5.01 Ratings00 Ratings
Mobile optimization5.01 Ratings00 Ratings
Email deliverability reporting5.01 Ratings00 Ratings
List management10.01 Ratings00 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acumbamail
8.3
1 Ratings
7% above category average
AdRoll
-
Ratings
Dashboards9.01 Ratings00 Ratings
Standard reports9.01 Ratings00 Ratings
Custom reports7.01 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Acumbamail
9.0
1 Ratings
6% above category average
AdRoll
-
Ratings
Email Accessibility Tools8.01 Ratings00 Ratings
Spelling and Grammar Check9.01 Ratings00 Ratings
Email Previews10.01 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Acumbamail
-
Ratings
AdRoll
6.7
21 Ratings
10% below category average
Data Transfer00 Ratings6.721 Ratings
DSP integration00 Ratings6.815 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Acumbamail
-
Ratings
AdRoll
5.1
44 Ratings
42% below category average
Ad campaign creation00 Ratings2.643 Ratings
Ad deployment00 Ratings8.144 Ratings
Display advertising00 Ratings5.041 Ratings
Ad display and retargeting segmentation00 Ratings5.044 Ratings
Sequence targeting00 Ratings4.626 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Acumbamail
-
Ratings
AdRoll
2.9
44 Ratings
92% below category average
Ad dashboards00 Ratings2.544 Ratings
Ad performance reports00 Ratings2.644 Ratings
Ad conversion tracking00 Ratings4.042 Ratings
Ad attribution reporting00 Ratings2.438 Ratings
Cross-channel ad management00 Ratings4.031 Ratings
Ad forecasting and optimization00 Ratings2.228 Ratings
Best Alternatives
AcumbamailAdRoll
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
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User Ratings
AcumbamailAdRoll
Likelihood to Recommend
8.0
(1 ratings)
2.8
(49 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(6 ratings)
Usability
-
(0 ratings)
8.0
(6 ratings)
Support Rating
-
(0 ratings)
1.3
(6 ratings)
Implementation Rating
-
(0 ratings)
8.0
(3 ratings)
User Testimonials
AcumbamailAdRoll
Likelihood to Recommend
Acumbamail
Acumbamail is a newer email marketing tool that has plenty of room to grow, but they are off to a fantastic start. Setting up my first email list was super easy and intuitive. Creating broadcasts is straightforward, as are landing pages. And the automation flows that are built in are incredible. The biggest downside is some of the documentation being in Spanish. It's easy enough to translate but still slows you down. That said, I'm really looking forward to growing with Acumbamail!
Read full review
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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Pros
Acumbamail
  • Creating Landing Pages.
  • Built in Automations.
  • Email List Maintenance.
  • The email editor is simple to use and very intuitive.
Read full review
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
Read full review
Cons
Acumbamail
  • The online support is excellent, but the written support is sometimes in Spanish.
  • Setting up your account for better email deliverability takes some time.
  • It's a newer program, so there is definitely some room for improvement in the user interface.
Read full review
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
Read full review
Likelihood to Renew
Acumbamail
No answers on this topic
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
Read full review
Usability
Acumbamail
No answers on this topic
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
Read full review
Support Rating
Acumbamail
No answers on this topic
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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Implementation Rating
Acumbamail
No answers on this topic
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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Alternatives Considered
Acumbamail
Acumbamail is still in its infancy, so it's not fair to compare it to ConvertKit, which has been around for a while, but Acumbamail is very similar in its setup. In some ways, its automation look to be a lot more straightforward. I'm really hoping they'll be able to grow Acumbamail into a killer product!
Read full review
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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Return on Investment
Acumbamail
  • Still too early to tell, but down the road, the impact of having a good mailing list will be enormous!
Read full review
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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ScreenShots