Acumbamail vs. Mapp Digital

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acumbamail
Score 8.4 out of 10
N/A
Acumbamail is an Email, SMS marketing, subscription forms management and landing page editor for marketing, boasting a team of English-speaking, dedicated technical support ready to help with campaign creation. The tool integrates with Analytics, Wordpress, Prestashop, and Facebook.
$22.29
per month
Mapp Digital
Score 8.2 out of 10
N/A
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and…N/A
Pricing
AcumbamailMapp Digital
Editions & Modules
Mailings - Basic
22€
per month up to 20,000 emails
Subscribers - Basic
34€
per month 2,500 subscribers
Mailings - Pro
61€
per month 20,000 emails
Subscribers - Pro
73€
per month 2,500 subscribers
Mailings - Enterprise (advanced optimization tools)
191€
per month 20,000 emails
Subscribers - Enterprise (advanced optimization tools)
203€
per month 2,500 subscribers
No answers on this topic
Offerings
Pricing Offerings
AcumbamailMapp Digital
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
AcumbamailMapp Digital
Ask people about this product

See helpful people who have experience with this product

Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AcumbamailMapp Digital
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acumbamail
8.2
1 Ratings
1% above category average
Mapp Digital
8.1
5 Ratings
1% below category average
WYSIWYG email editor10.01 Ratings7.85 Ratings
Dynamic content10.01 Ratings8.44 Ratings
Ability to test dynamic content9.01 Ratings8.04 Ratings
Landing pages10.01 Ratings8.54 Ratings
A/B testing5.01 Ratings9.04 Ratings
Mobile optimization5.01 Ratings7.45 Ratings
Email deliverability reporting5.01 Ratings8.85 Ratings
List management10.01 Ratings8.55 Ratings
Triggered drip sequences10.01 Ratings6.85 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acumbamail
8.3
1 Ratings
7% above category average
Mapp Digital
8.1
5 Ratings
4% above category average
Dashboards9.01 Ratings8.35 Ratings
Standard reports9.01 Ratings8.35 Ratings
Custom reports7.01 Ratings7.85 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Acumbamail
9.0
1 Ratings
6% above category average
Mapp Digital
8.2
4 Ratings
3% below category average
Email Accessibility Tools8.01 Ratings8.34 Ratings
Spelling and Grammar Check9.01 Ratings7.84 Ratings
Email Previews10.01 Ratings8.64 Ratings
URL Validation00 Ratings9.03 Ratings
Link Tracking00 Ratings7.83 Ratings
Image Validation00 Ratings7.84 Ratings
Inbox Display00 Ratings8.14 Ratings
Spam Testing00 Ratings8.34 Ratings
Best Alternatives
AcumbamailMapp Digital
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AcumbamailMapp Digital
Likelihood to Recommend
8.0
(1 ratings)
8.0
(13 ratings)
Likelihood to Renew
-
(0 ratings)
7.8
(8 ratings)
Usability
-
(0 ratings)
1.9
(4 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(3 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
5.0
(3 ratings)
User Testimonials
AcumbamailMapp Digital
Likelihood to Recommend
Acumbamail
Acumbamail is a newer email marketing tool that has plenty of room to grow, but they are off to a fantastic start. Setting up my first email list was super easy and intuitive. Creating broadcasts is straightforward, as are landing pages. And the automation flows that are built in are incredible. The biggest downside is some of the documentation being in Spanish. It's easy enough to translate but still slows you down. That said, I'm really looking forward to growing with Acumbamail!
Read full review
Mapp Digital
During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
Read full review
Pros
Acumbamail
  • Creating Landing Pages.
  • Built in Automations.
  • Email List Maintenance.
  • The email editor is simple to use and very intuitive.
Read full review
Mapp Digital
  • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
  • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
  • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
Read full review
Cons
Acumbamail
  • The online support is excellent, but the written support is sometimes in Spanish.
  • Setting up your account for better email deliverability takes some time.
  • It's a newer program, so there is definitely some room for improvement in the user interface.
Read full review
Mapp Digital
  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
Read full review
Likelihood to Renew
Acumbamail
No answers on this topic
Mapp Digital
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Read full review
Usability
Acumbamail
No answers on this topic
Mapp Digital
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
Read full review
Performance
Acumbamail
No answers on this topic
Mapp Digital
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
Read full review
Support Rating
Acumbamail
No answers on this topic
Mapp Digital
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
Read full review
Online Training
Acumbamail
No answers on this topic
Mapp Digital
They made sure to go through anything and everything that we wanted
Read full review
Implementation Rating
Acumbamail
No answers on this topic
Mapp Digital
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
Read full review
Alternatives Considered
Acumbamail
Acumbamail is still in its infancy, so it's not fair to compare it to ConvertKit, which has been around for a while, but Acumbamail is very similar in its setup. In some ways, its automation look to be a lot more straightforward. I'm really hoping they'll be able to grow Acumbamail into a killer product!
Read full review
Mapp Digital
We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
Read full review
Return on Investment
Acumbamail
  • Still too early to tell, but down the road, the impact of having a good mailing list will be enormous!
Read full review
Mapp Digital
  • BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
  • It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
  • I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
Read full review
ScreenShots