Acumbamail vs. ShoutOUT

Acumbamail is a newer email marketing tool that has plenty of room to grow, but they are off to a fantastic start. Setting up my first email list was super easy and intuitive. Creating broadcasts is straightforward, as are landing pages. And the automation flows that are built in are incredible. The biggest downside is some of the documentation being in Spanish. It's easy enough to translate but still slows you down. That said, I'm really looking forward to growing with Acumbamail!

Incentivized

If you are mainly using Instagram influencers to promote your business, ShoutOUT works excellent for that. Most of those influencers aren't very tech-savvy, so giving them a coupon code to track their sales and commission them off of that seems to work well. The mass payout feature is pretty simple to use as well, but I wish that you didn't have to do it on a 1-on-1 basis.

Incentivized

• Creating Landing Pages.
• Built in Automations.
• Email List Maintenance.
• The email editor is simple to use and very intuitive.

Incentivized

• Great for simple, not very tech-savvy influencers or affiliates.
• Ties in seamlessly to Shopify Plus, which is a must for our organization.
• Simple dashboard, easy to manage affiliates.

Incentivized

• The online support is excellent, but the written support is sometimes in Spanish.
• Setting up your account for better email deliverability takes some time.
• It's a newer program, so there is definitely some room for improvement in the user interface.

Incentivized

• Not a vast network of affiliates to choose from if you need them to facilitate that side of your business.
• Sometimes the tracking by coupon code doesn't seem to work correctly, and the numbers don't match up with what we see on the backend of our Shopify numbers.
• Could make it easier to add creatives and deep linking for affiliates.

Incentivized

It works perfectly for what we need it to do. It is very inexpensive, works well, and makes it easy for us to navigate and use. We can easily add new affiliates and create coupons for them to track their sales. For the influencers that are a little more inclined to post product links and go the more traditional affiliate approach, we can certainly provide that option for them and go that route as well. We like the ease and simplicity.

Incentivized

We only had to use it once, but they got back to us very quickly and helped us solve the issue that we had. So, ShoutOUT support is batting 1000% in our book, but that is only 1 out of 1 and may not be enough of a sample size to verify that they are as good as we think.

Incentivized

Acumbamail is still in its infancy, so it's not fair to compare it to ConvertKit, which has been around for a while, but Acumbamail is very similar in its setup. In some ways, its automation look to be a lot more straightforward. I'm really hoping they'll be able to grow Acumbamail into a killer product!

Incentivized

We used Shareasale and Commission Junction in the, and they are awesome to manage your traditional affiliates that run blogs or email campaigns. We would still be using those if we did more of a traditional approach to influencers. But since we moved over to a more influencer based marketing approach, ShoutOut is fantastic and has made it simpler for us and our affiliates.

Incentivized

• Still too early to tell, but down the road, the impact of having a good mailing list will be enormous!

Incentivized

• Very positive right off the bat because we dropped our Commission Junction expenses and got most of our bigger affiliates to switch over to keep their sales.
• Easy to use and much simpler for our affiliate manager to do her work.

Incentivized